301 redirects
-
Hi, we have an old site hosted by company A. We rank for certain terms in google for certain brands and products.
Now we have developed a new website on a new domain hosted by Company B.
If we are 301'ing at brand/product/page level from old to new, who is it that should perform this job? Is it Company A or B, old or new?
And does the physical website need to remain hosted for the 301 to work and for our SEO ranks on the old site to not fall apart?
Company A think we can do an excel mapping doc for each link from old site to new. Hand file to Company A and they host this file (not the actual website) then we transfer old domain to Company A as well. Then the 301s will work fine.
Yet Company B think we should continue hosting with Company A, keep the old physical site live and put the 301s in place. They say if the 301 link has content behind it then it will help or not take the chance of having the SEO affected?
Who is right? Do you need the old website to remain live once 301s in place or can this 301 config file hosted on a domain be all we need to do?
Any other ideas welcomed.
Thanks
-
Thanks Takeshi.
-
Thanks Doug, thats exactly what I had in mind.
-
I agree with Takeshi, but would add the following point:
If you've got the time, it can be well worth reaching out to those websites linking to you and asking them to update their links to link directly to your new content. Not just because of the link, but because it's also a great opportunity to make contact and build awareness and build relationships with those other sites.
Obviously you can do this once you've got the new domain launched and the redirects in place.
-
Company A is correct. The content won't matter anymore once the 301s are in place, since no one will ever see it. You can either have Company A put the 301 redirects in place to your new site, or transfer your domain name to Company B so that they can put the 301 redirect in place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Too many wordpress redirects impact Rankings?
Our website cms is WordPress. We have recently changed the URL pattern of our blog pages which resulted in hundreds of crawl errors in Google search console. Even though we don't have any broken links; old pages have been reported at Google. We are trying to redirect the old URLs to new which will be handled by auto redirects or manual redirects. Will so many redirects impact on website? I don't mean about internal redirects. I mean about redirects made for the cause of reclaiming non existing pages referred from external sites
Algorithm Updates | | vtmoz0 -
Canonical redirect?
Can a canonical URL redirect? I'm doing country specific urls with the www. redirecting to the country (i.e. if you go to www.domain.com you'll redirect to fr.domain.com in france). If the canonical is www. then all the spiders will go to the correct place but I don't know if search engines recommend against a canonical that redirects.
Algorithm Updates | | mattdinbrooklyn0 -
301 from one domain to another. Possible?
Hi all, I'm looking to re-direct one domain to another so that the content can be edited more easily under one CMS. Is this possible or will search engines penalise you for such a move? Not overly worried about losing link juice by implementing a 301 because the website we're hoping to re-direct from is a new page. Cheers
Algorithm Updates | | SwanseaMedicine0 -
301 Redirects?
Hello fello Mozzers, I have just read a post about 301 redirects on the Blog. A great read and has provided me with a bit more insight and highlights what could be a potential issue for a managed site I look after. On this website I manage, I have inherited a .htaccess file with literally hundreds of non file based existant 301 links. e.g. redirect 301 /dealerbrandname http://www.domain.com/ So we have lots of dealers and they place a link on there site to http://www.domain.com/dealerbrandname We then redirect it to the homepage or a relevant topic page along with some tracking variables. Is this likely causing significant issues, based on the post I read I imagine it will be, but anymore thoughts on this would be hugely helpful. CheersTim
Algorithm Updates | | TimHolmes0 -
Duplicate Pate Content - 404's or 301's?
I deleted about 100 pages of stale content 6 months ago and they are currently returning 404's. The crawl diagnostics have pointed out 77 duplicate pages because of this. Should I redirect these as 301's to get rid of the error or keep them as 404's? Most of the pages still have some page authority but I don't want to get penalized. Just looking for the best solution. Thanks!
Algorithm Updates | | braunna0 -
Is it OK to 301 redirect the index page to a search engine friendly url
Is it OK to 301 redirect the index page to a search engine friendly url.
Algorithm Updates | | WinningInch0 -
Phantom Indexed: 301 Redirected Old URL Shows in Google Search Result!
Today, I have read about Phantom Indexed in Google search result. Because, I was searching about 301 redirect due to indexing of 301 redirected old URLs in Google search result rather than new landing pages. I've added my comment on jennita's blog post about 301 redirect. I would like to paste similar question over here! I have 301 redirected following 3 domains to new website... http://www.lampslightingandmore.com/ To http://www.vistastores.com/table-lamps http://www.vistapatioumbrellas.com/ To http://www.vistastores.com/patio-umbrellas http://www.spiderofficechairs.com/ To http://www.vistastores.com/office-chairs I have done it before 3 months but, Google still shows me home page URL in search result rather than new landing page. You can check following search results to know more about it. For LampsLightingandMore ~ On second or third page::: For VistaPatioUmbrellas ~ On second or third page::: For SpiderOfficeChairs ~ On Second or third page::: I come to know about Phantom Indexed after raised my comment over there. So, why should not start discussion on it. Because, It's all about branding and who'll love to hang old address in front of new home.
Algorithm Updates | | CommercePundit0 -
Domain Deindexed because of Redirect
I think this is an interesting topic to discuss though I'm looking for answers too. One of my well performing domain deindexed by Google today. Reason: Redirect from a 9 year old Deindexed domain (Must be penalysed) I believe this is done by one of my competitor. What you people suggest me to do now? Don't you think if this is the way Google treat the redirects after Penguin anybody can use this technique to harm their competitors?
Algorithm Updates | | HeIsHere0
