Landing page redirect along with complete content
-
Hi Moz community,
We have a page with "keyword" we are targeting in slug like website.com/keyword/. This page doesn't have much back-links or visits like homepage. So we decided to redirect homepage to /keyword page along with complete content. Will this going to hurt? Only change anybody can notice is URL. Are there any risks involved. I think this is the best way to highlight the page we been thinking about.
Thanks
-
Hi Patrcik,
Thanks for such detailed response.
We tried a little to make it naturally as you said; but seems like it gonna take more time to outrage the homepage. Rather than saying landing page, I want to say redirecting homepage to another page. Anyhow we are not ranking better for the "keyword" we are targeting, so we decided this redirection. We noticed our competitors doing good by ranking with website.com/keyword.
Can we redirect for a month around, so this /keyword page might get highlighted to Google and users as well. We try to replace /keyword page with homepage internally to avoid internal redirects (Homepage have been linked internally from many sub-domains even).
We tried linking internally /keyword page to say Google how important the page is, still it didn't workout. We decided to risk as we are anyway not doing great right now.
Please share your views.
-
I'd second Patrick's advice - I've seen people try and do this with redirects and canonicalisation, and it normally leads to a mess that has to be sorted out in the future...
-
Hi there
I would not be redirecting your homepage to a keyword page. What I would do is put on-page SEO efforts into the /keyword page so that users that are searching for that keyword can land on the proper page. The homepage, I would focus on branded and who your business is / what you do content. Link off to internal pages like your /keyword page and others, they will thrive off the organic equity your homepage builds. Not to mention, most of your branded mentions / listings are going to go to your homepage.
Traffic for a homepage is usually reserved for branded and high level topical keywords revolving around what your business does, so redirecting it loses that piece of your SEO strategy. I would really and strongly focus on doing this. Reason being, most of your traffic is going to come through your homepage. If you eliminate that branded and traffic equity, it could be detrimental to your user experience / brand equity.
Unless I'm completely misunderstanding, it sounds like a waste of efforts and a shortcut in SEO efforts that could backfire. Search engines are smart. Play the game correctly and all will end right.
Hope this helps - good luck!
Patrick
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sizable decrease in amount of pages indexed, however no drop in clicks, impressions, or ranking.
Hi everyone, I've run into a worrying phenomenon in GSC and im wondering if anyone has come across something similar. Since August, I have seen a steady decline in the number of pages that are indexed from my site, from 1.3 million down to about 800,000 in two months. Interestingly, my clicks/impressions continue to increase gradually (on the same pace they have been for months) and I see no other negative side affects resulting from this drop in coverage. In total I have 1.2 million urls that fall into one of three categories, "Crawled - currently not indexed", "Crawl anomaly", and "Discovered - currently not indexed" Some other notes - all of my valid, error, and excluded pages are https://www. , so I don't believe there is an issue with different versions of the same site being submitted. Also, my rankings have not changed so I tentatively believe that this is unrelated to the Medic Update. If anyone else has experienced this or has any insight to the problem I would love to know. Thanks!
Algorithm Updates | | Jason-Reid0 -
Our partners are using our website content for their websites. Do such websites hurt us due to duplicate content?
Hi all, Many of our partners across the globe are using the same content from our website and hosting on their websites including header tags, text, etc. So I wonder will these websites are hurting our website due to this duplicate content. Do we need to ask our partners to stop using our content? Any suggestions? What if some unofficial partners deny to remove the content? best way to handle? Thanks
Algorithm Updates | | vtmoz0 -
Site has disappeared since Panda 4 despite quality content, help!
Our site www.physicalwellbeing.co.uk has lost over 20 first page rankings since the end of May. I assume this is because of Panda 4.0. All content on the site is high quality and 100% unique, so we did not expect to get penalised. Although I read somewhere that if Google can't read particular js anymore they don't rank you as high. The site has not been blacklisted as all pages are showing in Google's index and there are no messages on webmaster tools. We have not taken part in any link schemes and have disavowed all low quality links that were pointing there just in case (after the penalty). Can anybody see anything on www.physicalwellbeing.co.uk that may have cause Panda update to affect it so negatively? Would really appreciate any help.
Algorithm Updates | | search_shop0 -
What do media queries have to do with the page layout update?
Who thinks the lack of media queries will have an impact on whether the page layout update affects a site?
Algorithm Updates | | kimmiedawn0 -
Does Google or Bing use words in the page title beyond the displayed limit for ranking purposes?
Standard good practice for on-page SEO includes keeping page title length below the maximum that Google displays in the SERPs. But words in the title beyond that maximum can be indexed, even if they don't show in the SERPs for end users. For ranking purposes, is there any value in words beyond the character limit in page titles that are truncated in the SERPs?
Algorithm Updates | | KyleJB0 -
Site name appended to page title in google search
Hi there, I have a strange problem concerning how the search results for my site appears in Google. The site is Texaspoker.dk and for some strange reason that name is appended at the end of the page title when I search for it in Google. The site name is not added to the page titles on the site. If I search in Google.dk (the relevant search engine for the country I am targeting) for "Unibet Fast Poker" I get the following page title displayed in the search results: Unibet Fast Poker starter i dag - få €10 og prøv ... - Texaspoker.dk If you visit the actual page you can see that there is no site name added to the page title: http://www.texaspoker.dk/unibet-fast-poker It looks like it is only being appended to the pages that contains rich snippets markup and not he forum threads where the rich snippets for some reason doesn't work. If I do a search for "Afstemning: Foretrukne TOPS Events" the title appears as it should without the site name being added: Afstemning: Foretrukne TOPS Events Anybody have any experience regarding this or an idea to why this is happening? Maybe the rich snippets are automatically pulling the publisher name from my Google+ account... edited: It doesn't seem to have anything to do with rich snippets, if I search for "Billeder og stuff v.2" the site name is also appended and if I search for "bedste poker bonus" the site name is not.
Algorithm Updates | | MPO0 -
Update content
y'all, what is the recommended amount of time in which content on a website should be refreshed? TY
Algorithm Updates | | imageworks-2612900 -
Google said that low-quality pages on your site may affect rankings on other parts
One of my sites got hit pretty hard during the latest Google update. It lost about 30-40% of its US traffic and the future does not look bright considering that Google plans a worldwide roll-out. Problem is, my site is a six year old heavy linked, popular Wordpress blog. I do not know why the article believes that it is low quality. The only reason I came up with is the statement that low-quality pages on a site may affect other pages (think it was in the Wired article). If that is so, would you recommend blocking and de-indexing of Wordpress tag, archive and category pages from the Google index? Or would you suggest to wait a bit more before doing something that drastically. Or do you have another idea what I could to do? I invite you to take a look at the site www.ghacks.net
Algorithm Updates | | badabing0