Need help please with website ranking problem!
-
I am currently struggling with our site www.discountbannerprinting.co.uk to rank our PVC banners page
http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.html
On the UK search I have the following positions.
hfe-signs.co.uk/banners.php
signfirm.com/banners.html
bigvaluebanners.co.uk/PVC_Banners_High_Quality_Cheap_Outdoor_PVC_Mesh_Full_Colour_Banner/
bannerprintingandroid.co.uk/pvc-banners/
printedbannersandsigns.co.uk/
your-print.co.uk/pvc-banners-special.html
bannerbuzz.co.uk/pvc-banners
bannerbuzz.co.uk/
auraprint.co.uk/products/banners/
vinylprinting.co.uk/pvc_banners.html
banners.co.uk/CustomBanners-BlankBanners.htm
use - http://www.discountbannerprinting.co.uk/banners/vinyl-pvc-banners.htmlI can't decide if it is url structure of the site, to many links on the left hand nav diluting power, keywords, etc but it does not look right that we are so far down, at least 2 of the pages above us have no content at all and some have no links or social either.
Any help would be appreciated.
-
Tom's answer is pretty right on the mark. It could be many things.
For one, I think your link profile in terms of anchor text is pushing over optimization, especially for that one page. I suspect the link sources might be mainly press releases etc (known "link building" methods) but I didn't dig into that a whole ton. I'd really try to get your links a bit more branded for anchors etc. Check out this for link building ideas - and check out this for some possible trickiness because of your partial match domain.
On site, there may be some basic things to clean up. I ran Screaming Frog - see some long page titles, long descriptions (or missing descriptions) and in general the page titles could be a bit better I think.
For example;
"Cheap PVC Banners & Vinyl Banners Custom made Plastic material"
Could be a bit better for search engines and users. Maybe;
"Premium PVC & Vinyl Banners At Affordable Prices!"
It could be whatever you'd like but I am finding that "un-seo'ing" titles these days and making them more user friendly (while keeping your keyword in there) can help.
Also - are PVC and Vinyl the same thing? If they are different you may be throwing off the semantic relevance there.
-Dan
-
Hi,
there are many reasons why these sites may be ranked above you, without doing an audit of your site and your competitors i cant advise exactly what this may be, but this white board friday by Rand may be of use to you. theres also this suplimentry article although this focuses on going beyond Moz metrics.
The ones with no links may be new and enjoying their 'holiday' period, you can check out things like that using the Who is directory among other tools to see when the domain went live.
I wouldnt expect its solely URL structure, although generally the further down the URL structure your keywords appear the less weight they carry, this is only a single and relativley small factor. having no social to may not be a deal breaker, its certainly an important up and comming factor, but could be compensated for by other things. Take a nosey at the latest pole on 2013 ranking factor weightings to see what the comunity see as important at the moment.
Sorry i have not given you a definative answer, but hopefully given you a few more things to consider and look into.
Thanks, Tom.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spammy Website Framed My Site & Stole Rankings
Hi One of the pages of my website was starting to gather some real traction in Google rankings and hit 3500 visitors per day. This is the page: http://www.naturallivingideas.com/drinking-apple-cider-vinegar-benefits/ On 11th January search traffic to this page fell to virtually 0. The rest of the site rankings were unaffected. Yesterday I tried searching for some of the main keywords I was ranking for and instead of my search listing, this was appearing: Image: http://www.naturallivingideas.com/wp-content/uploads/2017/01/weird-rankings.jpg It is in the exact position I was ranking in, but instead this evn . moe site has stolen my ranking. Upon opening the website, it is simply my original article page in an iframe. If you look at the source code of the offending website, you will see what I mean. Hopefully now you are getting a 403 forbidden error as my host blocked referrals from that site but they still hold my rankings. Has anyone ever seen this before? How was this done? And how can I get my ranking back? Thanks in advance, James
White Hat / Black Hat SEO | | JamesPenn0 -
Can the disavow tool INCREASE rankings?
Hi Mozzers, I have a new client who has some bad links in their profile that are spammy and should be disavowed. They rank on the first page for some longer tail keywords. However, we're aiming at shorter, well-known keywords where they aren't ranking. Will the disavow tool, alone, have the ability to increase rankings (assuming on-site / off-site signals are better than competition)? Thanks, Cole
White Hat / Black Hat SEO | | ColeLusby0 -
How the heck is this guy ranking on top of Google for everything?
Hey everyone, how is the website below ranking so high for everything with his website? His link profile is spam junk, he uses forums and hides backlinks in smiles and quotes. Plus the guy even seems to be hitting all the competition websites with bad backlinks etc. It seems he is jus using automated tools to build tons of backlinks. Why isn't Google picking this site up and doing something about it? Search google for "advanced warfare hacks" he shows up on top. Same for "titanfall hacks" Same for "ghosts hacks" Check his link profile and sneaky ways, his main site is hackerbot [dot] net
White Hat / Black Hat SEO | | Draden670 -
How to re-rank an established website with new content
I can't help but feel this is a somewhat untapped resource with a distinct lack of information.
White Hat / Black Hat SEO | | ChimplyWebGroup
There is a massive amount of information around on how to rank a new website, or techniques in order to increase SEO effectiveness, but to rank a whole new set of pages or indeed to 're-build' a site that may have suffered an algorithmic penalty is a harder nut to crack in terms of information and resources. To start I'll provide my situation; SuperTED is an entertainment directory SEO project.
It seems likely we may have suffered an algorithmic penalty at some point around Penguin 2.0 (May 22nd) as traffic dropped steadily since then, but wasn't too aggressive really. Then to coincide with the newest Panda 27 (According to Moz) in late September this year we decided it was time to re-assess tactics to keep in line with Google's guidelines over the two years. We've slowly built a natural link-profile over this time but it's likely thin content was also an issue. So beginning of September up to end of October we took these steps; Contacted webmasters (and unfortunately there was some 'paid' link-building before I arrived) to remove links 'Disavowed' the rest of the unnatural links that we couldn't have removed manually. Worked on pagespeed as per Google guidelines until we received high-scores in the majority of 'speed testing' tools (e.g WebPageTest) Redesigned the entire site with speed, simplicity and accessibility in mind. Htaccessed 'fancy' URLs to remove file extensions and simplify the link structure. Completely removed two or three pages that were quite clearly just trying to 'trick' Google. Think a large page of links that simply said 'Entertainers in London', 'Entertainers in Scotland', etc. 404'ed, asked for URL removal via WMT, thinking of 410'ing? Added new content and pages that seem to follow Google's guidelines as far as I can tell, e.g;
Main Category Page Sub-category Pages Started to build new links to our now 'content-driven' pages naturally by asking our members to link to us via their personal profiles. We offered a reward system internally for this so we've seen a fairly good turnout. Many other 'possible' ranking factors; such as adding Schema data, optimising for mobile devices as best we can, added a blog and began to blog original content, utilise and expand our social media reach, custom 404 pages, removed duplicate content, utilised Moz and much more. It's been a fairly exhaustive process but we were happy to do so to be within Google guidelines. Unfortunately, some of those link-wheel pages mentioned previously were the only pages driving organic traffic, so once we were rid of these traffic has dropped to not even 10% of what it was previously. Equally with the changes (htaccess) to the link structure and the creation of brand new pages, we've lost many of the pages that previously held Page Authority.
We've 301'ed those pages that have been 'replaced' with much better content and a different URL structure - http://www.superted.com/profiles.php/bands-musicians/wedding-bands to simply http://www.superted.com/profiles.php/wedding-bands, for example. Therefore, with the loss of the 'spammy' pages and the creation of brand new 'content-driven' pages, we've probably lost up to 75% of the old website, including those that were driving any traffic at all (even with potential thin-content algorithmic penalties). Because of the loss of entire pages, the changes of URLs and the rest discussed above, it's likely the site looks very new and probably very updated in a short period of time. What I need to work out is a campaign to drive traffic to the 'new' site.
We're naturally building links through our own customerbase, so they will likely be seen as quality, natural link-building.
Perhaps the sudden occurrence of a large amount of 404's and 'lost' pages are affecting us?
Perhaps we're yet to really be indexed properly, but it has been almost a month since most of the changes are made and we'd often be re-indexed 3 or 4 times a week previous to the changes.
Our events page is the only one without the new design left to update, could this be affecting us? It potentially may look like two sites in one.
Perhaps we need to wait until the next Google 'link' update to feel the benefits of our link audit.
Perhaps simply getting rid of many of the 'spammy' links has done us no favours - I should point out we've never been issued with a manual penalty. Was I perhaps too hasty in following the rules? Would appreciate some professional opinion or from anyone who may have experience with a similar process before. It does seem fairly odd that following guidelines and general white-hat SEO advice could cripple a domain, especially one with age (10 years+ the domain has been established) and relatively good domain authority within the industry. Many, many thanks in advance. Ryan.0 -
External Followed Links Over Time Nasty Drop HELP!
I had someone help me with SEO and they basically used some stupid form to get back-links I am still learning and have taken over my site to better do things right. I have had a major drop across the board since Panda and Pinguin and rightfully so from what I am seeing. My question is: Google obviously removed the backlinks and SEO MOZ shows this in its report. Do I need to disavow these links still or can I just focus on link building properly? What is the best course of action here? gGuSyJf
White Hat / Black Hat SEO | | megapixall0 -
Does SEOMOZ provide any help regarding to Link Buildiing and directory submission?
Hi Everybody, I am trying to work out how off-site SEO works and I am facing some troubles when it comes to link building. Does SEOMOZ provide any solution to this? Regards, Guido.
White Hat / Black Hat SEO | | SilbertAd0 -
A domain is ranking for a plural key word in SERPs on page 1 but for the singular not at all?
What could the reasons that a domain is ranking for the plural version of a key word on SERPs page 1 and for the singular version not at all? Google knows that both key words belong together, as in the SERPs for one version also the other version of the key word is being highlighted. If I search for the domain with the plural keyword it shows up on the first page in SERPs, but If I search for the same keyword as singular (in German it is just removing an “s”) I see the plural version highlighted many times but I cannot find my domain. What could be the reason for this behavior? penalties?
White Hat / Black Hat SEO | | SimCaffe0 -
Do backlinks with good anchor text from bad sites help?
Hi, In the Netherlands, the SEO competition for terms like loans is very competitive. I see a website in this industry that seems to be doing very well based on links with good anchor text from sites that seem quite worthless to me, such as: http://www.online-colleges-helper.com/ and http://www.alohapath.com/ My question is: is it worth pursuing this type of links? I assume these must be paid links, or am I wrong? I'd really rather not go down this route but I don't want to be outranked by someone who is using these types of links... Many thanks in advance for any type of insight! Annemieke
White Hat / Black Hat SEO | | AnnemiekevH0