Changing title tags in well established site - should I do this gradually to avoid risk of penalty?
-
Hi, I'm altering title tags in a well established site (many of which are duplicates) and was wondering whether there's a risk associated with adjusting them all in one go? Should I just make gradual changes instead in case I flag anything?
-
Luke if you're writing these manually I doubt you could possibly write and publish them fast enough for it to be any problem at all. If this is automated and you're going to be releasing thousands, or tens-of-thousands... of new title tags I'd slow down and do it in segments, not for fear of any "penalty" but because it's always good to test things out before making changes that big unless you know for sure it is a change for the better - which it sounds like it is.
-
Yep, there are risks:
- SE rankings
- Click-thru rates
- External/Social share link text implications
Suggestions if you don't want to do the whole lot:
- Make changes one section at a time & observe any changes
- Change title tags which are obvious violators of best practices
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Mobile site crawl returns poorer results on 100% responsive site
Has anyone experienced an issue where Google Mobile site crawl returns poorer results than their Desktop site crawl on a 100% responsive website that passes all Google Mobile tests?
Intermediate & Advanced SEO | | MFCommunications0 -
Changing URLs
URLs of my web pages are based on the titles of pages. For sampel, if a title page is called "product ABC", then the URL for this page is /product-abc. Google and all other search engines have indexed all pages. Now I want to change the titles of some sites. Should I change the URLs accordingly, or should I rather leave URLs as they are. SEO Best Practice says that keywords must be placed both in the title, and in the URL. I think that Google will think that pages have douplicate content with diffrent titles, and it comes to many 404 error, if I change the URLs. What do you recommend in this case?
Intermediate & Advanced SEO | | kian_moz0 -
Google cache is showing my UK homepage site instead of the US homepage and ranking the UK site in US
Hi There, When I check the cache of the US website (www.us.allsaints.com) Google returns the UK website. This is also reflected in the US Google Search Results when the UK site ranks for our brand name instead of the US site. The homepage has hreflang tags only on the homepage and the domains have been pointed correctly to the right territories via Google Webmaster Console.This has happened before in 26th July 2015 and was wondering if any had any idea why this is happening or if any one has experienced the same issueFDGjldR
Intermediate & Advanced SEO | | adzhass0 -
Linking from a corporate site to a brand site.
Is there an SEO impact to a large corporation linking from a corporate and/or a divisional site to a specific brand site with it's own top level domain? We would like to keep the traffic coming, but not if it will be seen as a black hat tactic. My guess is that Google will be smart enough to see that the corporation owns the brand and at least not penalize us, but I am wondering if anyone else has this experience? Google Analytics is calling it self-referral.
Intermediate & Advanced SEO | | mrbobland0 -
(Australia) Changing .net.au to .com.au - web dev is refusing to do a 301 redirect and wants to run two sites?
After years using a .net.au site, my client has purchased the .com.au version of the same domain. I've now set up a new, responsive website using a wordpress template with new content, but used a similar page structure. I've asked their web developer to now do a 301 permanent redirect on each old page from .net.au site to it's new .com.au page, but he has refused, saying it would be bad for long term SEO. Instead, he says they should run both sites (which I thought would cause duplicate content issues). Both domains are hosted with the same company. I thought as long as the 301 redirects were done on a page by page basis, there were no issues? I'm no SEO expert, (which he claims to be), so I just wanted to get another opinion on what best practice would be in this instance.
Intermediate & Advanced SEO | | carolineraad0 -
Google shortens title tag for certain keywords
A friend of mine runs a website over at http://www.web-design-herefordshire.co.uk/ The keywords he is targeting web design hereford and web design herefordshire. When you search these terms (he's found on page 3 on google.co.uk) his title tag is shortened to web design hereford, Does google shorten these when the keyword being searched is the keyword in the domain? I've seen it on a few others.
Intermediate & Advanced SEO | | jasonwdexter0 -
Alt tags
What options do I have if all my images are pulled in by tags background images? It's a customized CMS and the designer put all images in the CSS so he would have more control over image size. I would like to somehow add description elements to the alt tags Thank, Eric
Intermediate & Advanced SEO | | SeaDrive0 -
Google Author Biography Tag-Why Should I Pay Attention To The Author Biography Tag
Hello, I've reading all about Google's Author Biography tag but I am not sure how I can use this in my business. Can anyone explain ( in plain simple English) how I can leverage this tag? Is there any implications in SEO and higher rankings? Just trying to wrap my head around this concept and why it's important...or not. Thanks, Bill
Intermediate & Advanced SEO | | wparlaman0