Google+ what does it take to get a custom url

[LesleyPaone]

What does it take to get your own google+ url? I keep getting turned down saying I need more followers. Is does anyone know of a threshold I have to cross to get one? On my personal 534 people have me in their circles and on my company i have 474 +1's.

[CleverPhD]

It looks to me that Google just updated the criterion as of yesterday 10/29 in the afternoon.  I have seen that now all you need is 10 followers and an account that has been active for 30 days

https://plus.google.com/u/0/+OtavioSilva/posts/Qz7qFcdYDF6

That said, I have had various team members get custom URLs for personal G+ pages as well with varying amounts of "engagement" and not site verified.   My twitter feed has also been "a twittle" with comments around getting G+ customized urls, so there has been for sure a recent relaxing of the rules.

[aCC_DanielMcClintock]

I just launched a client's Google+ page, and the first thing I did was verify the site url. Just today, only a few days later, I received an invitation to claim the custom url https://www.google.com/+Artbookprinting. With only 3 followers (the +page being so brand new) I would venture to say that site verification is the key component.

Not sure if it is relevant, but I also linked up the company president's google+ profile (also a mgr of the business's +page) with his the site's blog as an author. It's possible that this second level of verification had something to do with being offered the custom url so quickly.

Daniel McClintock

[john4math]

Still working on getting ours, but our Google rep (for Adwords) said we first needed to fill this form out, and get our page verified.

[CleverPhD]

Lesley, have you tried that, getting your Business page verified first?

[Webprint]

Doesn't need to be in the 1000's. When I had less than 100 +1's on my page and in less than 70 circles I got the custom url plus.google.com/+webprintnl

I don't have the answer, but you don't need a very large url, but i've read this:

However, the primary requirement for one day receiving your Google Plus Custom URL is to get your Google Plus Business Page verified.

http://corp.wishpond.com/google-plus-marketing-resources/how-to-get-a-custom-url-for-your-google-plus-business-page/

[CleverPhD]

That is my understanding as well as what I have seen and been told, you need to be in the 1,000s.

[vmialik]

I think it needs to be at least in the 1,000's.  One of the lowest vanity URLs I've noticed (granted I dont use G+ that much) is https://plus.google.com/+SEOgadget/ with 5K in the circles. I think Google is getting this out in phases so I would stay tuned until the requirements loosen up a bit to include the 100s, or everyone. It would seem like a natural progression.