Competitor Rank: DA Tracking Available but Keyword Ranking Not Tracked?

[benjesse]

I'm tracking a competitor who is very active and also very successful in terms of DA (via MOZ.) However, their domain shows up as "Not in Top 50" for every keyword ranking I track. I've verified via manual tracking of natural results (even with a proxy) that they are competitive with my rankings. It stands to reason that MOZ can track the domain because of the ability to monitor DA successfully. Is there any reason keyword rankings would be "cloaked" or unavailable to the MOZ algorithm when DA metrics are available?

[Peterli]

Hi there Jan,

Thanks for reaching out to us.  I am sorry to hear that you might be finding some inconsistencies within our tool  Without knowing 100% of the KW and the url you are tracking, I am not exactly sure how to address this question to your liking (while respecting your client's privacy).  However I can say that if they are being pretty successful on the DA side, mostly likely they will do well in certain rankings.  Please keep in mind that our competitor's tracker uses exact match when it comes to extracting data for a url.  For example, if you are tracking www.abc.com as a competitor, then our tool will only go out and look for instances where www.abc.com comes up on a KW search, so any other instances where it doesn't match the subdomain we will not report (i.e. non-www site).

I hope that helps!  Please let me know if you have any questions and I will be glad to jump right on it!

Best,

Peter
Moz Help Team.