Using (duplicate) content in different contexts
-
I have three distinct hosting products, each solving three different problems. While these three products have different features in terms of functionality, they are all built on the same platform. Now, in terms of marketing some features of the platform, f.ex. High Availability, is significant to all of the products. How do I go about to include information about this feature on all product pages without getting penalized for duplicate content?
Is there a way to tell Google that parts of the content on the pages for product 1-3 is duplicated with intent, or duplicated from f.ex. a page that explains the technical aspects of the platform?
-
I guess it might depend a bit on what are the most important features of each product. Are the differences most important or the generic (but important) features across all products more important? If the first then separate pages makes sense, if the second then maybe consolidating onto one page makes more sense. You could also try giving a full feature rundown on your most important/visible product page and then give a shortened version on the other two referencing the first one with a "for a complete rundown of all features" type link.
-
Agreed, but the point isn't that it's hard to create enough unique content; I got unique content up the yingyang My point is that I'm unable to elaborate on (important) key features of a product - on the product page - just because other products share those features. And that's just stupid
-
I know it can be tough but even in the car example I don't think it is so difficult to get unique content. Different cars = different target groups with different interests, needs etc. It forces you to try to get inside the mind of your various target audiences, but that is a good thing right?! I wouldnt often consider trying to hide the content with javascript etc, I am sure you can get enough unique content to make it non duplicate with a bit of brainstorming about what each product means to each group.
-
I've come to the same conclusion myself, but I still find it to be a huge drawback. Consider three different cars, all using the same fantastic engine technology; you won't be able to elaborate on the different landing pages because Google find it to be duplicate content. You would have to link to it, and thus leading the customer to another page, with the engine technology as topic. You'll lose focus, risk losing interest and sales and would have to put a lot of work into maintaining a positive and selling experience just because you want to use key engine features in the content on the actual product page.
A plausible workaround is using an IFRAME and/or JavaScript, but that is not a very nice approach. When Google is measuring (ranking) pages they also skew the web in how we design pages, layouts, content, and IMHO the absence of something like rel canonical for content sections is fueling bad approaches in webdesign. (Read it and weep, Matt)
-
Hi,
If the 3 products are aimed at solving three different problems then I would think you could write enough unique content for each page that you wont have a problem. Explain what each product is good for, how it differs from the others, what kind of customer it is aimed at etc. As long as you dont have just one unique sentence at the top of each page and then a massive list of features duplicated across the pages you should be ok.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does a similar CMS fabric/theme used by 2 colleagues, cause SEO issues?
Does using the same CMS fabric/theme with substantially different content for each website but the same business address (on google places and the websites) cause SEO issues? For example: 2 colleagues with somewhat similar services located at the same business addresses desire to use the same CMS fabric /theme but will have different content on the sites. Will this hurt their SEO / should they use a different website skin/theme?
Web Design | | toti5880 -
Is it okay to design different mobile site for different browsers
Hi, Is it okay to design different mobile site for different browsers on same url. The content of the site will also be different on different browsers. Will it be treated as black hat by Google. The mobile site & desktop site has same url across devices & browsers. Regards
Web Design | | vivekrathore0 -
Requirements for mobile menu design have created a duplicated menu in the text/cache view.
Hi, Upon checking the text cache view of our home page, I noticed the main menu has been duplicated. Please see: http://webcache.googleusercontent.com/search?q=cache:http://www.trinitypower.com&strip=1 Our coder tells me he created one version for the desktop and one for the mobile version. Duplicating the menu cannot be good for on page SEO. With that said, I have had no warnings reported back from Moz. Maybe the moz bots are not tuned to looks for such a duplication error. Anyway, the reason the coder created a different menu for mobile in order to support the design requirements. I did not like the look and feel of the responsive version created based on the desktop version. Hi solution to this problem is to convert the Mobile version menu into ajax. what do you guys think? Thanks, Jarrett
Web Design | | TrinityPower0 -
Can you use a base element and mod_rewrite to alleviate the need for absolute URLs?
This is a follow up question to Scott Parsons' question about using absolute versus relative URLs when linking internally. Andy King makes the statement that this can be done and that it saves additional space (which he claims then can improve page speed). Is this a true and accurate statement? Can using a base element and mod-rewrite alleviate the need for absolute URLs? I need to know before going off on a "change all of our relative URLs to absolutes" campaign. Thanks in advance! Dana
Web Design | | danatanseo0 -
Using a lightbox
Using a lightbox type thing for our new website (you click on an image and then get a bigger version of image). Is there any best practices SEO wise for this and any no no's I should be aware of? It's all hard coded so not going the normal way via wordpress of using thumbnails then the larger original image as you click on the thumbnail, using two separate images- this sound to you guys?
Web Design | | Jon-C0 -
What's the best way to structure original vs aggregated content
We're working on a news site that has a mix of news wires such as Reuters and original opinion articles. Currently the site is setup with /world /sports etc categories with the news wire content. Now we want to add the original opinion content. Would it be better to start a new top /Opinion category and then have sub-categories for each Opinion/world, Opinion/sports subject? Or would it be better to simply add an opinion sub-category under the existing news categories, ie /world/opinion? I know Google requests that original content be in a separate directory to be considered for inclusion in Google news. Which would be better for that? Regarding link building, if the opinion sub-categories were under the top news categories, would the link juice be passed more directly than if we had a separate Opinion top category?
Web Design | | ScottDavis0 -
Facebook code being duplicated? (Any developers mind taking a peek?)
I'm using a few different plug ins to give me various Facebook functions on my site. I'm curious there are any developers out there would could take a look at my source code and see if it looks there is some code being duplicated that's slowing down my site. Thanks so much!
Web Design | | NoahsDad0 -
What reason would scrapers, and syndication sites outrank all of our content?
Typing in any of our titles for content, scrapers and content syndication sites all outrank us by quite a bit. What is the main reason for this usually? I started noticing this happening quite a bit this year, and think maybe it has to do with panda. Has anyone figured out the reasoning?
Web Design | | upbuiltgames0