How import are breadcrumbs SEO wise on a wordpress blog?
-
I was recently told I should take the breadcrumbs off of our site, for if no other reason than that it would look much nicer, and I tend to agree. I was curious how much seo weight breadcrumbs add to a site, and if I would take a big hit if I removed them...
Thanks!
-
Fully agree with Ron. #1 reason = user experience. However breadcrumbs are internal links and are useful because internal links help crawlers get around your site. Also it helps crawlers understand your sites structure and hierarchy/priority. Also sometimes Google chooses to display breadcrumbs as a rich snippet type link/benefit.
To read more:
http://moz.com/community/q/do-we-need-breadcrumbs
-
To have or not have breadcrumbs does not affect SEO directly it affects it indirectly. Part or what is monitored when a site is ranked is the user experience. The analytical way that this is monitored is through your bounce rate, exit rate, time on site and your visitor flow. Anything that makes these stats better and improves your user experience is going to improve your rankings. So even if you don't have breadcrumbs but have very good navigation that eliminates the need for bread crumbs you will have the same positive effect on your SEO. So it is not this type navigation in particular that is important it is providing the best navigation for your traffic. Happy traffic = good rankings
Hope this helps,
Ron
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is having copy above the fold still beneficial for SEO
Many sites nowadays are approaching a section based approach with copy further down the page. Is it still valid to keep copy above the fold now for SEO. Will it impact on SEO if you have to scroll down the page?
Web Design | | vortexuk0 -
Our on page blog is off page! What?
Hi Moz Community, I have a customer who has a blog that is FULL of great unique content however the blog resides at a URL that differs from the main site. Eg. blog.mywebsite.com Instead of www.mywebsite.com/blog . With the latest Google updates I fear that this may be hurting our web ranking. In addition the web blog is a carbon copy of the main URL. My Question: I am going to schedule a meeting with the web designers, How vociferously should I argue for having them move the blog onsite and write 301 redirects for the current blog site?
Web Design | | CKerr0 -
Image Replacement Using Cufon (Javascript), SEO effects
Hello Friends, I am using Cufon for image replacement in my website. May I know, does Cufon have any negative seo effects? Will this affect the search engine ranking or loading time of my website? What are the advantages and disadvantages of using cufon in a website in seo perspective?
Web Design | | zco_seo0 -
Does having a Blog link in the top level navigation provide any better SEO value, or would having it in a footer or top navigation work just as good?
Trying to decide on whether placing a link to the blog in our top level navigation would have a better SEO value than just placing it in top or footer navigation. I have an ecommerce site.
Web Design | | RPD0 -
The Best Wordpress Templates and The Best SEO Plugins??
Hey guys, I am a newbie and after so many painstaking hours of building my new site using the WIX platform, I just found out that WIX is not SEO friendly 😞 So referring to (copy n pasted) the old post below posted in by Big Bazza back in June 2011, does anyone agree or have any updated information they can assist me with so I can get my new site started ? Cheers 🙂 www.studiopress.com - excellent templates and support is first class! EDIT: These all support WP 3.0 and are SEO friendly too! (They have modified the SEO functionality) However, the framework also allows you to run Yoast Wordpress SEO - which is generally considered the best SEO plugin for WP. http://yoast.com/wordpress/seo/
Web Design | | Giorgio680 -
Question on Breadcrumb and Canonical
Hi SEOmozers, I have another question. =] Thanks in advance. First question: How important is the breadcrumb for SEO? I know that breadcrumb makes better UX because it shows how the visitor landed on this page and the breadcrumb may show up in the search engine. But other than that, how important is it? Second Question: If I have a page that can be found via 2 locations, how should I handle this in regards to breadcrumb? For example, I have page A. You can access page A via Category A and Category B. Therefore, what I did was list Page A under Category A and when someone visit Category B and click on Page A, it will redirect to the page A that was found via Category A. The problem is on page A, the breadcrumb is Home > Category A > Page A. So if someone visit Category B and click on Page A, it redirects and the breadcrumb shows Home > Category A > Page A. What should I do with the breadcrumb for Category B > Page A? Should I create another page A and just use canonical on it? Should I create another page A but do not index it? or leave it as is? 1 Page A, can be access via 2 categories. Please advise. Thank you!
Web Design | | TommyTan0 -
SEO downsides to minimalist (copy-light) homepage?
Curious for your thoughts on this - are there any SEO downsides to not having any substantive content on the home page (big background design)? We would obviously have appropriate page titles and link structure, etc. Our guess is that if the home page doesn't have much copy, that odds are that other specific pages will tend to perform better for non-brand search terms, which seems OK. If people DO find the homepage, it would likely be a brand search or an ad referral, in which case the minimalist, non-copy design would be conversion-friendly. Does that theory hold any water? I suppose a middle ground might be a single H1 line unobtrusively on the page. Thanks in advance for any insight, guys! Sincerely, Stephen
Web Design | | PerfectPitchConcepts0 -
Lazy Loading Content and SEO
I'v been seeing a lot of websites use a technique to present content to website visitors when the scroll down the page called "Lazy Loading". Does this hinder SEO and indexing since the content is not actually on the page until the user acts/requests it?
Web Design | | JusinDuff0
