Best use for a second domain?
-
Hi, I have a client who has a website with its brand name in its URL and this is not very keyword friendly as it is just numbers http://www.44-16.com/ -- the website has been up for a few months and is starting to see it traffic increase (mainly due to PPC). The client has told me that they also have another URL which is directly relevant to the industry they are in and they have asked me for advice on the best way to use the second domain.
Would it be best to create a second website that has several links to the main site (although new content, not duplicated content) or would a blog be the best option for the new site? The existing site does have a blog that generates some good traffic so they'd have to be writing two blogs I assume? The client doesn't want to stop using the first site and I want to give them the best advice to make the best use of this second domain.
Thanks!
-
Thanks Tom, I had already mentioned to the client that a resource for film and production editors might be the way forward, as his blog posts that are performing best are of this nature already. I don't think they have the budget for much offline advertising, so although your first suggestion is also good, I don't think it would be right for these guys. I'll do some research on other resoucre websites for the industry and then discuss with the client again. Thanks.
-
Hi Ben
Before developing the website itself, a good question to ask would be if the client is ever likely to run offline campaigns, such as print advertisements.
The reason being is that quite often it is hard to measure the impact and reach print advertisements have, along with calculating return of investment.
However, if you had a new domain, you could direct all your offline traffic (and only offline traffic) to this new domain. Therefore, whoever finds it you can be fairly certain that it is a result of your offline advertising. I suppose the downside of this is that it can detract from building the 44-16 brand itself.
Another option would be to develop the new domain as a free, all-encompossing learning resource for film and production editors. Develop a set of tutorials and best practice, but then invite other industry people to submit their own user generated content for use. Maintain a level of impartiality, but by no means hide the 44-16 ownership. You could even throw in a forum, should there be a demand for one.
To me, I think it would be quite valuable as a business to say that not only do we have a film and production company, but we're also the gatekeepers to one of the largest film and production communities in the UK, partnering professionals together around the country.
Those are just a couple ideas - the main SEO consideration needs to be that the additional website could function as a website in its own right. It has its own content, its own approach, almost its own primary focus, with the secondary of course to help 44 16. If it looks too much like a feeder site that's just linking in to the main domain for SEO benefit, it could be dangerous.
Hope this helps.
PS - Awesome cat.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why not just use an alias if the only change is a different domain Name?
We are rebranding our store with a new name. We have purchased a NewDomainName. Can I just make the "Old Domain Name" an alias for the "NewDomainName"? The site will not change in any other way than having a new logo. This is an e-commerce site with over 100 categories of artisan made products. So once we move the site, the old domain will be empty. Thank you Stephen
Branding | | stephenfishman1 -
Which domain/subdomain strategy would be better?
I have multiple subdomain based news website. Each subdomain is in the format languge1.newsdomain.com, language2.newsdomain.com etc. These are not mere translation of one site into another but giving content tailored for the language and culture of the audience it serves. In essence they are related but different. When it comes to "english" I have two options. Option1. Create english.newsdomain.com using the same format and use the main www.newsdomain.com as a launching pad (navigation site) which allows the user to choose language and goto appropriate site. This gives the advantage of creating a common brand of newsdomain.com for all languages. There won't be any other content on this www.newsdomain.com Option2. Use www.newsdomain.com for english content and only allow the list of other sites as footer or part of menu. This gives the advantage of having main domain with content (and links and other benefits) but makes it a bit difficult for users who do not speak english, to find their destination. Any thoughts which is better or worse?
Branding | | Maayboli0 -
What is the best way to market/raise awareness about new clothing products?
We are an Outdoor Clothing Company that designs our own range. We primarily sell through Retailers & distribution networks, but around 2 years ago went online. We update our collections twice a year, and we really struggle to get attention and awareness of our new designs. Can anyone recommend the best practice for getting newly launched products successfully "marketed"?
Branding | | Target-Dry0 -
Big Problems Using &'s in Business Name?
One of my clients is a law firm with a Business name like the following:
Branding | | gbkevin
Rosenberg & Dalgren, LLP They get A TON of organic search traffic on their brand name above, but most people (95%) search "Rosenberg and Dalgren" instead of "Rosenberg & Dalgren". **Notice use of ampersand being used and alternatively, the word "and" being used. ** Currently, their local citations across the Internet (G+, YP, Yelp, etc) use the business name, "Rosenberg & Dalgren, LLP" (with ampersand). Here is the dilemma we are in... When someone searches "Rosenberg and Dalgren" in Google (which the majority of our search traffic does), Google does NOT show our local one-box on the right hand side of the SERPs (see example of a one-box I am referring to here http://blumenthals.com/blog/wp-content/uploads/2013/09/Screen-Shot-2013-09-28-at-9.59.58-AM.png). But when someone searches "Rosenberg & Dalgren" in Google, it does trigger our local one-box with photos, review ratings, links to our Google+ Local page, etc. WHICH IS GREAT! They have AWESOME reviews that command powerful social proof. We want that local one-box to show up! So my question is, what can I do to trigger that local one-box for both brand name searches for "Rosenberg & Dalgren" as well as "Rosenberg and Dalgren"? I am considering changing our NAP citations to have the business name be "Rosenberg and Dalgren" since that is what 95% of people search in Google to find them. I am guessing Google doesn't quite understand that "Rosenberg and Dalgren" is linked to "Rosenberg & Dalgren" via what it sees in the knowledge graph of the Internet (citations, website, etc). So how best should I handle this and get that local one-box triggering for the majority of our branded search traffic? Lastly, what is the best advice for including company/corporate designations in the NAP citations? (ie. LLP, LLC, Inc, etc) Thank you for any help and guidance! We appreciate it!0 -
Best image size for FB Timeline updates?
Does anyone know the best size for images that are uploaded to FB timeline? For instance if I make a meme, the worlds seem to always get cut off when they show up on people's timelines, or view them for their phone. Any thoughts on this? At first I thought square worked best (and looks like it does if you visit the actual page) but for people viewing on their phones or their own timeline (maybe?) it looks like they are seeing a 4:3 image. Is the image size that people see not universal? Thanks!
Branding | | NoahsDad0 -
Anyone using Followerwonk? Email said SEOMOZ just aquired it.
Hi, So looks like SEMOZ just aquired followerwonk.com and that I have free access to this system. I had a quick look at it and it seems like it's an analytics program for twitter. Anyone used it? And can you use it to help grow your list? Cheers
Branding | | activitysuper0 -
Using Multiple Locations for Google Business/Maps
Hey MOZers, I currently work for a company with several other offices in other countries. Is it possible to set-up Google 'Business' and Google 'Maps' pages so when a user in a given country queries 'our business' on either Google 'Search' or Google 'Maps' they will receive the relevant business information for that country. For example, if an internet user in Canada enters a query for 'our business' in Canada (and we have an office in Canada) is there anyway to set up our Google Business page and Google Maps page so that user receives the contact information for the Canada office, rather than the US office? Conversely, if someone in the United States enters a search query for 'our business' is there a way to set it up so that the user receives our address in the states?
Branding | | NiallSmith0 -
Do you buy keyword strong domains around your brand?
Do you buy keyword domains around your brand? If so do you do this for future use or for redirecting to a sub domain off your core site or for other reasons?
Branding | | charlesgrimm0