Over Optimised Anchor Text (Internal & external)

[Dan-Lawrence]

Hi

First - is it possible for internal anchor text to be considered 'over optimised' in terms of diversity or does that just apply to external backlinks ?

For example If you have a main site section/page thats about a service you offer and you call the page this service and the URL this service and then link to it from many internal locations (but in a logical useful manner not just for the sake of it) using this service/keyword as the link anchor text i take it this WONT ever be considered over optimised anchor text since is completely in context, makes sense, is useful and after all is what the page/section is called (so would be strange to call it and link to it via any other term) ?

Second - I have a project who's backlink profile is nice and diverse and could by no means be considered over optimised on a domain level.  However looking at page level a main site section/page (as above) has only one back link with exact match anchor text from the BOTW directory, so in regard to that page keyword rich anchor text from this one backlink is at 100%.  However the anchor text is what the page/section is called (title and url).  I presume that this is also unlikely to be considered over optimised (since makes sense, is logical helpful and would be strange to name it anything else) or could it be considered over optimised ?

Thanks

Dan

[Dan-Lawrence]

Cheers Chaps !

[Kurt_Steinbrueck]

Yes, internal links can be over-optimized, but wouldn't worry about it too much unless you are going out of your way to over-optimize the links to a page in order to manipulate rankings, things like the footer links Ruben mentioned.  Google is usually looking for a pattern indicating manipulation.  You can always test it and see what happens.

As for the page that has only one link, no there's no risk that it's over optimized.  Think about it.  No matter what text you use for the link, that text will be 100% of the anchor text to that page.  So, it's impossible to avoid that...unless you use an image, I guess.  So, don't worry about that page with it's one link.

Kurt Steinbrueck
OurChurch.Com

[KempRugeLawGroup]

I asked something similar to your first question awhile back. From what I gathered from what everyone told me, you are right. As long as you are not putting the links in the footer or some other "putting links in for the sake of links" placement, you should be good.

Good luck,

Ruben