Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can external links in a menu attract a penalty?
-
We have some instances of external links (i.e. pointing to another domain) in site menus.
Although there are legitimate reasons (e.g. linking to a news archive kept on a separate domain) I understand this can be considered bad from a usability perspective.
This begs the question - is this bad for SEO? With the recent panda changes we've seen certain issues which were previously "only" about usability attract SEO penalties, but I can't find any references to this example.
Anyone have thoughts / experience?
-
Yes, this can cause a problem as the links will be classed as unnatural. The best way to get round this is to make sure those links have the rel="nofollow" tag.
The penalty you should be worried about is Penguin, as this will hit pages with overoptimised anchor text links, and a menu link to an external site could generate hundreds, if not thousands of backlinks to another site, so the site you are linking to in that menu could have problems.
There are many instances being posted here of people being hit by penguin because they got featured sidebar links on other sites, resulting in 1000's of backlinks appearing in opensiteexplorer, all with the same optimized anchor text. I liken the menu links to be similar in result.
But like I said, just ensure that the mass menu links to the other site are nofollowed and you should be ok.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I safely asume that links between subsites on a subdirectories based multisite will be treated as internal links within a single site by Google?
I am building a multisite network based in subdirectories (of the mainsite.com/site1 kind) where the main site is like a company site, and subsites are focused on brands or projects of that company. There will be links back and forth from the main site and the subsites, as if subsites were just categories or pages within the main site (they are hosted in subfolders of the main domain, after all). Now, Google's John Mueller has said: <<as far="" as="" their="" url="" structure="" is concerned,="" subdirectories="" are="" no="" different="" from="" pages="" and="" subpages="" on="" your="" main="" site.="" google="" will="" do="" its="" best="" to="" identify="" where="" sites="" separate="" using="" but="" the="" is="" same="" for="" a="" single="" site,="" you="" should="" assume="" that="" seo="" purposes,="" network="" be="" treated="" one="">></as> This sounds fine to me, except for the part "Google will do its best to identify where sites are separate", because then, if Google establishes that my multisite structure is actually a collection of different sites, links between subsites and mainsite would be considered backlinks between my own sites, which could be therefore considered a link wheel, that is, a kind of linking structure Google doesn't like. How can I make sure that Google understand my multisite as a unique site? P.S. - The reason I chose this multisite structure, instead of hosting brands in categories of the main site, is that if I use the subdirectories based multisite feature I will be able to map a TLD domain to any of my brands (subsites) whenever I'd choose to give that brand a more distinct profile, as if it really was a different website.
Web Design | | PabloCulebras0 -
What’s the best tool to visualize internal link structure and relationships between pages on a single site?
I‘d like to review the internal linking structure on my site. Is there a tool that can visualize the relationships between all of the pages within my site?
Web Design | | QBSEO0 -
Side bar menu, good or bad idea.
Hi everyone, I have a little problem. Not that long ago I launched my new site. Everything seems ok, but I'm not sure if it was clever idea to have additional side bar menu option. I wanted relevant content to be accessible very easy without dropdown in main menu. It looks ok on desktop, but we have a problem with mobile devices. Even main menu is a bit confusing and sidebar at the moment is at the bottom of each page. When I placed it on top of the page, we had problem with tablet users as it is showing side menu with blank page and content is almost below the fold. I have a tool installed called usability tools and it shows how visitors are using my site. The hard bit is that nobody on mobile devices are using sidebar and that means people visit one page and leave without exploring any additional resources. Me and my developer are discussing that maybe we should have two main menu bars instead of sidebar, but I have no idea how this looks in real life. What is the best practises for sidebar menus these days? Maybe we have a designer here who can help me with this and do some work? My site is https://a-fotografy.co.uk/ Thank you for all help in input in advance. Regards, Armands
Web Design | | A_Fotografy0 -
Spotted Hidden Omiod Links in Footer - What do you think is Going on Here?
Hi guys, Hoping one of you have come across this before. While taking a look at the source code for a website I've recently started working on, I spotted some 'display:none' code in the footer of the page. Here's a snapshot of the code: close XMETAhead title : 404 Page Not Found | ( 39 chrs ) [http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=description&cont=404 Page Not Found.](<a href=)" title="more about description" target="_blank" class="ad_seo_link">description : 404 Page Not Found( 170 chrs )[http://www.omiod.com/chrome-extensions/meta-seo-inspector/info.php?meta=keywords&cont=404, 404 error page,](<a href=) " title="more about keywords" target="_blank" class="ad_seo_link">keywords : 404, 404 error page ( 7 items )SCRIPThttp://www.google.com/s2/favicons?domain=www.google-analytics.com">www.google-analytics.com http://www.google-analytics.com/ga.js <div< a="">class="ad_seo_title">HTML5 report</div<>Doctype is not HTML5, there are no HTML5 tags, but at least no obsolete HTML tags were found. 1/5
Web Design | | ecommercebc0 -
Do Follow Link In Footer Only: How Do I Do it?
In a past Q&A forum about web design companies adding footer links to the websites they make, I really liked Irving Weisses' solution where he stated: "I think the best solution is a dofollow homepage ONLY footer link. This is the highest PR page, usually the most traffic so good visibility for advertising, you're not creating tons of sitewide links with identical anchor texts, and the owner is only leaking some PR on their homepage." I want to implement this but would like to know the best way to do this. I deal Wordpress 95% of the time. Is there a plugin or CSS code that would allow me to put a Do follow link in the footer but make the link disappear on all the other pages? Thanks in advanced everyone 🙂 Wesley Barras, Houston, TX
Web Design | | Wesley-Barras0 -
Can white text over images hurt your SEO?
Hi everyone, I run a travel website that has about 30 pre-search city landing pages. In a redesign last year we added large "hero" images to the top of the page, and put our h1 headlines on top of them in white. The result is attractive, but I'm wondering if Google could be reading this page as "white text on white page", which is an obvious no-no, especially if it could seem that we're trying to hide text. Here's an example: http://www.eurocheapo.com/paris/ H1: Expert reviews of cheap hotels in Paris I should add that our SERPs for these city pages has dropped (for "Cheap hotels in X"), but it could obviously be related to other issues. Any advice would be appreciated. Many thanks! Tom
Web Design | | TomNYC0 -
Google penalty for links opening in new tab?
Our web services provided suggested that Google doesn't like in-text links that open the link in a new tab. Can anyone verify this? We often link to outside credible resources for our audience, though it seems smarter to open in a new tab rather than risk that the person will not navigate back to our site after finding us. Thank you in advance!
Web Design | | jhamlin0 -
Over Optimization & Footer Links for Crediting Web Design to a Company
With the recent updates to the algorithm having to do with link networks and over optimization it has got me to thinking about the footer links we add to each site that we build and do web design for linking back to ours. I could certainly see how Google could make the assumption that these are all on the same server, pointing back to one main site, and penalize us for that. Should we no=follow these links? They may say something like, "Website Designed By: Company Name". They do provide a valuable source to some extent of traffic to the site from people interested in our designs. Any thoughts?
Web Design | | JoshGill270