Does traffic coming from Adwords increase overall Domain Authority or Page Rank?
-
If I'm setting up an Adwords campaign, will setting my homepage as the landing page boost my domain rank? and will the Page Rank of the landing page get boosted because of the high click rate coming from the Adwords campaign?
-
Expanding on what Schwaab said ...
When first setting up an AdWords campaign, many people assume that if they bid $4 for a CPC and someone else bids $3, they will win the bid. However, Google only gets paid for a CPC bid if someone clicks on the ad. Therefore, CTR (click through rate) is also used to determine the highest bid. If the other advertiser has a CTR that is twice yours, then their bid is $6 compared to your $4 when CTR is factored in. So, when creating AdWords campaigns, it's important to have compelling ads. Likewise, it's important to have compelling landing pages, because Google does not want to send customers to a page that is not relevant or over time people will stop clicking on ads.
In summary, compelling ads and compelling landing pages will stretch your AdWords dollars much further compared to your competition.
In answer to your question about boosting page rank, there is reportedly a wall between Google search and Google AdWords, though you could realize second order effects. For example, if your AdWords campaign drives more traffic and some of that traffic adds natural links and social shares, that could indirectly increase page rank.
-
Thanks! Great explanation!
-
https://support.google.com/adwords/answer/2454010?hl=en
"Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad."
-
What do you mean by "will determine the page quality score"?
-
Nope, but the click thru rate of the ads will affect the page's quality score and may help with future ad performance.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics - Tracking multiple thankyou pages?
Hi Guys, I want to track email opt-ins for multiple thank you pages. The setup is as follows: http://image.prntscr.com/image/57632e05a15f42fda0b8ffec2d176460.png I have not yet built the thank you pages, so i was wondering what the URL should be to make it easy to track them in GA? I'm thinking: domain.com/thankyou-page/page1 Then using regular expression in GA to track /thankyou-page/ Would this be a good way to go about it? Cheers. f6c7r0
Reporting & Analytics | | spyaccounts110 -
Increase in Direct traffic, drop in Google traffic, after updating Google Analytics settings.
I made some changes to our Google Analytics property settings (see notes in screenshot). As a result, there was an equal drop in Google traffic and increase in Direct traffic. Has anyone else seen something like this before? I'm wondering if I should revert. jE7buO6
Reporting & Analytics | | vcj0 -
Segment G-news one box traffic
Hey Guys, This might be an over spoken topic but I havent been able to find a proper answer or solution for this issue. So far, the closest solution I came across is this article --> http://moz.com/blog/decoding-googles-referral-string-or-how-i-survived-secure-search I would like to know if there is any other solution for this matter. I have been searching the web for quite while now and I havent found a reasonable solution to segmenting the traffic from google news one box.News onebox traffic is counted as organic/google in GA.Is there a way to measure the traffic coming from the onebox news??Please note that news.google.com is not the same thing.I really appreciate any help.
Reporting & Analytics | | Mr.bfz0 -
What will you do when seeing the rank and traffic are dropping?
No black-hat SEO strategy was adopted, so we suppose it's not a penalty, but ranks and organic traffics are dropping. What will you do in this situation? And how long it takes for you to make sure it's not a normal flux, but something wrong happens on your site? Thanks in advance
Reporting & Analytics | | JonnyGreenwood0 -
Google referral drop after setting preferred domain
Hey all, After doing a lot of research, and verifying here in the forum, I set our site's preferred domain on monday. We had no preferred domain set for years, but we were already redirecting the non www site to the www one. So, it was evidently an oversight. The day after I set the preferred domain (Jan 29) our google referral traffic hit an all time low. Any other thoughts on the cause? Any ideas on why setting a preferred domain would be a bad idea? Our site is www.mnn.com. Thanks!! Lisa
Reporting & Analytics | | Aggie0 -
Google Analytics set up for non-canonicalized domains
Our client's website is non-canonicalized (www.example.com & example.com load the same thing). Google seems to have made a preference for the www, but canonicalizing to www breaks their Flash website. All we're really trying to do at this time is install Google Analytics for them. What's the smartest way to make sure that both www.example.com and example.com are treated exactly the same by Google Analytics? Google Developers: Domains & Directories states that by default visit data will be separately collected between the two domains, although I found no references to the common www/naked domain issue. In stackoverflow: Does google analytics combine naked domains with the www subdomain? Török Gábor says, "Yes, users will be tracked, but the same visitor coming from www.datalookups.com and datalookups.com will be counted as two different visitors." On the same page, Open SEO says, "This is completely false: www.domain.tld and domain.tld are treaded just the same, and get the same value for the HASH code (the number at the start of each __utm cookie). This an exception: every other subdomain.domain.tld will be handeld as a distinct web site". Can any Analytics experts help me sort this out? Thanks!
Reporting & Analytics | | GOODSIR0 -
Dramatic Increase in referrals from own website
The past few weeks I've been wracking my brain to figure out why on earth my branded searches could be dropping off at 30-40%. Well today, I realize I've had a dramatic increase in referrals from my own site (the non www verison). I'm talking 150 in March of last year to 5k in March of this year drastic. My 301 redirects haven't changed as far as I know -- I've had them set to redirect from the non www. to the www. for at least a year or two. I'm assuming visitors from search engines are somehow getting the non www version and the redirect is attributing the traffic to referrals instead of search. The drop in search traffic and the increase in referral traffic fall on the same day. Does that sound right/possible? If so, how do I fix this? My traffic stats for two clients are all screwy because of this. I want to make sure whatever solution I implement won't hurt my search traffic numbers any more 🙂 Has anyone else seen this happen recently? I could imagine an anomaly with one site but I find it odd that it could be two client sites. I still have some others to check. Thanks in advance! Leslie
Reporting & Analytics | | LeslieVS0 -
SEOmoz ranking off
In my last SEOmoz rankings update one of my keywords went from 1 to not in the top 50. This keyword is my brand name. It makes no sense that SEOmoz would say that it ranks not in the top 50 when I went to check it out on Google, we're still ranked number 1. I thought that this was very odd that the ranking would be so off. Has anyone else has this issue. uALPO uALPO.png
Reporting & Analytics | | MonsterWeb280