Organic SERP CTRs and Universal Search
-
We have a keyword that we show up in the #1 position for organically. However that number one position is a Maps blended search result and we are the first listing with link, address and phone number. This is a high volume keyword but we receive little traffic from it. Looking in Web Master Tools this is corroborated in showing that for this keyword our average position is 1.7, high volume of impressions but click through rate is 0.04%!
Is it possible that people scroll past the first result when it is a Maps blended search result to go to the first "true" organic listing? Has anyone else seen this? Is there anything a website owner can do in this situation to increase CTR for your listing?
-
Irv_Co
First, I wish I had more information to inspect to see if I could help. Given I do not, it is common for people to skip over the "7-pack" local listings and go to organic IMO. You are talking about a keyword and not a url which, again, gives less info.
For the url that you have in the "pack" you won't see that url in the organic. You can have a different url in the organic however for the same keyword. Do you have any reviews showing for the url in the "pack"? That will draw attention to your listing.
I hope this helps a bit.
Robert
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% drop in search, no changes to site over 2 days, no notifications, A rank...
My URL is: http://applianceassistant.com
Algorithm Updates | | applianceassistant
With no changes to my site, I suddenly experienced a huge drop in search queries on Aug1. Your company has still given me an overall rating of A. I just thought you may be able to help or be interested in my case due to it's strange nature. Due to some suggestions on the webmaster forums, I have disavowed all low quality back links to the site, and I am currently working through each page trying to make the key words a little less spammy. Here are some screen shots of the action...
https://lh6.googleusercontent.com/-WgXUf-lvUyg/U-nrWNgspPI/AAAAAAAAAEI/imoI190LUns/s1600/Analytics_081214.tiff
https://lh4.googleusercontent.com/-srmvn288rr0/U-pxlwoycVI/AAAAAAAAAEg/ckmyX_2Sl_Y/s1600/PAGES_AUG.tiff
https://lh3.googleusercontent.com/-DVCYxhkutbQ/U-pxpQVfYfI/AAAAAAAAAEo/MN9PiLFT-zs/s1600/pages_july.tiff This appears to be almost a 50% 2 year set back. Any ideas or suggestions are greatly appreciated0 -
My Website No Longer Appears in Mobile Google Search but Does in Desktop...Why Is This?
For a long time my website has appeared in both desktop and mobile search in Google. Yet recently it has stopped appearing in mobile yet still on desktop. Any ideas why this is happening and how to rectify it please? Many Thanks.
Algorithm Updates | | WSIDW0 -
Author Photo No Longer Showing Up in Search
My author photo has been showing up in search for quite some time but starting today I noticed that it no longer does even though the structured data testing tool still has it showing up. It only seems to show up on my google+ profile. Anyone notice the same thing?
Algorithm Updates | | casper4340 -
Major SERP Fluctuation
I'm working on iDeal Chooser, a Comparison Shopping site and we've been having a weird problem with some of our major keywords on Google for the past couple of months. We keep moving between the first page of the results to disappearing completely. For example a Google search for "price drop alerts" returns idealchooser.com as result 3-5 for a while and suddenly doesn't return us at all, then we are back to the top results only to disappear again later. We can't figure out what causes it, we didn't see any pattern and it seems completely random. We can be the 4th result for 2 weeks and suddenly we are gone for another 2 weeks. SEOmoz PRO had some good SEO suggestions which we implemented, however nothing that could explain this and even after fixing these issues this weird behavior continues. Any idea will be greatly appreciated. Thank you.
Algorithm Updates | | corwin0 -
Help, I am in Local Search Results!
I do not know what to do with this... and could use a bit of advice on this issue: "Doing things right", resulted in great organic rankings and a bonus by showing top of local search results for our area. Sounds great... until Google decides it was time to mix things up a little. I do not know if this applies to all types of businesses, but for ours it means that you will no longer get any organic page 1 listing if you are a local business that (un)luckily ranks in local results too. One day G will include local results on a keyword, the next they won't... making our SEOMoz Campaign rankings weekly a true yo-yo of "50 keywords declined by >48 and >49 places", and "30 keywords improved by <47 and <49". It turned this feature in campaigns completely useless for me (ever since SEOMoz decided to include the local result light bulb that is) Some traffic dropped from 240 a day for one keyword, to 30 now for that same keyword. Frustrated? You bet. I do not understand why Google seems to create a war with local businesses. Should we get out of Local results or does anyone have any ideas, suggestions? Thanks a bunch guys!
Algorithm Updates | | Discountvc3 -
Top of Google Places but not Organic
Hi There, My website www.drivingbrighton.co.uk is number 1 for Google places for my area, however I'm not on page 1 of google organically. Is it possible to do this, or does Google not let you have a places and organic links? Any opinions welcome! Ant
Algorithm Updates | | Ant710 -
If you rank first organically for a keyword, will you rank first for variations?
Hi everyone, Hoping that someone will be able to answer this question for us. If we rank first organically for a keyword, are we safe to assume that we'll rank first (or close to it) for variations of that keyword as well? E.g. If we rank first easily for "Hamilton Island", can we safely assume that we will rank well organically for close variations of that keyword such as "Hamilton Islands", "Hamiltonisland", "Hamilton Island Hotel" due to the fact that "Hamilton Island" is in those keywords? We're deciding which keywords to monitor in SEOmoz and we don't want to waste keywords on very similar terms if we don't have to. Really appreciate any responses! Cheers.
Algorithm Updates | | HamiltonIsland0 -
Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords
My client is in the competitive Private jet charter space. Why is my client's website, ranking higher for serps on bing and yahoo for competitive keywords phrases? like Private jet charter as an example. http://www.jetcharter.com/
Algorithm Updates | | AndrewSEO0