Is GKP giving accurate Broad vs. Exact results?
-
I'm using the Google Keyword Planner, trying to get an idea of search volume, and I'm finding that if I check "Ad Keywords As > Broad Match", I get EXACTLY the same numbers as I do if I select "Ad Keywords As > Exact Match". I even exported the spreadsheets, and put them side by side, and the only difference between them is that one has "Keyword Type > Exact" all the way down the column, while the other has "Keyword Type > Broad". How can those numbers be the same?! Anyone else seeing this, or am I doing something incorrectly?! Thanks for your input!!
-
Hi Scott,
It is my understanding that search volume within the Keyword Planner Tool is given by exact match only. However, in the planner tool, the performance projections are given for each different match type.
Hope this helps,
Chris Wilson
-
Scott,
Frustration is something we all experience when dealing with a new software or an update. Keyword Planner is no different and we are still reading and trying to learn the ins and outs much like we were accustomed to with Keyword Tool. From what we know as Dan points out, Exact Match is the only data they show (checking the other options makes no difference).
We found this article which noted this a couple weeks ago http://www.ecommercefuel.com/google-keyword-planner-tool/.
Hope this helps as it is more useful for us SEO's now knowing only Exact is provided to us for presenting to clients or for our own records and intent to target.
Patrick
-
As far as im aware only Exact match now available
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Very different SERP Results
Hi there, I am having some big issues when it comes to getting accurate SERP results for a client http://www.airandice.com.au/ The keyword in question is "air conditioning installation" Moz is giving me a result of 47 Incognito chrome is giving me anywhere between 8-12. Same when I changed it to Australia search as well. Firefox is giving me 8. Incognito is >100 Now my workmate who is next to me, same network and setup and he is seeing Incognito Chrome - 54 Firefox Incognito - 8 And a third computer in the office on a different network is throwing out different results again. This is real confusing as I can't get a clear idea of where this keyword is situated. Results are varying from 8 - >100 Has anyone else seen or had this problem? It is a 1st for me. I know that keywords fluctuate each time they are searched but this is a huge fluctuation.
Keyword Research | | JoelMolloy0 -
Plural of exact domain name
Hello, I have the opportunity to buy the plural of an exact domain name in a niche I am interested. I would like to know if it helps to rank on the singular version of the keyword. To illustrate, is the domain cars.com good to rank for the word car? Or online datings for online dating? Thanks a lot.
Keyword Research | | EndeR-0 -
What does it mean when two keywords in Google's Keyword Research Tool have exactly the same amount of searches?
The two keywords are [publicity] and [product placement] (both in exact search - not broad) and have 22,200 searches each. Is it purely coincidental or are the two keywords kind of related in Google's eyes and that's why we're seeing the same amount of searches for each?
Keyword Research | | davhad0 -
How reliable is GWT's keyword data & what is the most accurate way of determining keywords you currently rank for?
I have been monitoring the query data (keywords, average position, CTR, etc.) in GWT, but sometimes the ranking data seems off. I filter the dates for the past week, so it is the most recent. I manually check some of the rankings and they are way off. Does anyone have feedback on this? If you have access to multiple domain data, that would be great. What is the most accurate way of determining keywords you currently rank for? I have also used keywordspy, and that is off too!
Keyword Research | | inhouseseo0 -
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Thoughts on exact match domains to keywords? If your domain isn't an exact match, do you recommend buying another domain and getting a 301 redirect?
Keyword Research | | Kflo0 -
What do you consider a good Global Exact Match for a key word?
The following article implies that 2,400 isn’t bad……Quote from second to last paragraph of #2: “The real problem comes when you choose to target a keyword like 'ladies leather handbags' which has a broad match search volume of 2,400 but an exact match search volume of only 260” http://www.seomoz.org/blog/6-keyword-research-mistakes-you-might-be-making I like to keep mine under 50% competitive. For one site which is in high competition market (as far I can see) has SEO irrelevant brand name domain, a primary key word at 51% with 2900 Global EM for page name with a secondary keyword at 44% and 590 GEM. Another site with primary domain and keyword at 50% and 1000 GEM with other keywords between 40% and 50% and GEM’s of 1300 (also a page title), 1900 (also page title), 1000 (also a page title), 2400, 5400, 14800 (niche I might work on later), 1000, 1900, 4400, 3600, 5400, 1600, 3600 (also a page title), 1300, 1000, 2900, 1300. SEO won’t be my only approach but within my competitive capability I think that’s the best I can get. So, wondering what your thoughts where on a good Global Exact Match?
Keyword Research | | Zoolander0 -
Is it important to have exact keyword in your URL
I have researched exact keywords and noted a four word phrase which has fairly good numbers for exact keyword local searches a month with low competition. If I was to make it as my web address it would mean having www. (18 letters).co.uk Is it important to have the exact keyword in the URL for ranking purposes? Is an 18 letter web address either side of the www and .co.uk too long?
Keyword Research | | TCWorkouts0 -
Does google exact match domain name bonus work if the keywords are reversed?
For example, we all know that there is a ranking boost to having a domain name: http://bluewidgets.com when someone searches for "blue widgets". But would the domain name http://widgetsblue.com also get a bonus in the serp for "blue widgets" ?
Keyword Research | | adriandg0