Very different SERP Results
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Hi there,
I am having some big issues when it comes to getting accurate SERP results for a client http://www.airandice.com.au/
The keyword in question is "air conditioning installation"
Moz is giving me a result of 47
Incognito chrome is giving me anywhere between 8-12. Same when I changed it to Australia search as well.
Firefox is giving me 8. Incognito is >100
Now my workmate who is next to me, same network and setup and he is seeing
Incognito Chrome - 54
Firefox Incognito - 8
And a third computer in the office on a different network is throwing out different results again. This is real confusing as I can't get a clear idea of where this keyword is situated. Results are varying from 8 - >100
Has anyone else seen or had this problem? It is a 1st for me. I know that keywords fluctuate each time they are searched but this is a huge fluctuation.
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Seems to be getting more and more common, I've especially noticed it over the past few weeks.
Remember that browser plug-ins are still using cookies and localisation information based on previous searches and data.
I had it happened to me last week with a keyword, the first search came up at position 33 I clicked on it to check the link, with a second search a few hours later it came up at position 4, quite a big jump!
I guess that aircon installation is very localised compared to say an e-commerce store, so I guess Google will be working very hard to provide the best result for the customer weighing locally relevant results heavier.
Your safest thing to do is to use a good online system and make sure you set it for the relevant country. Clearing the cache each time prior to doing a search should also help.
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