Is GKP giving accurate Broad vs. Exact results?

[measurableROI]

I'm using the Google Keyword Planner, trying to get an idea of search volume, and I'm finding that if I check "Ad Keywords As > Broad Match", I get EXACTLY the same numbers as I do if I select "Ad Keywords As > Exact Match".  I even exported the spreadsheets, and put them side by side, and the only difference between them is that one has "Keyword Type > Exact" all the way down the column, while the other has "Keyword Type > Broad".  How can those numbers be the same?!  Anyone else seeing this, or am I doing something incorrectly?!  Thanks for your input!!

[Chris_CM]

Hi Scott,

It is my understanding that search volume within the Keyword Planner Tool is given by exact match only.  However, in the planner tool, the performance projections are given for each different match type.

Hope this helps,

Chris Wilson

[WhiteboardCreations]

Scott,

Frustration is something we all experience when dealing with a new software or an update. Keyword Planner is no different and we are still reading and trying to learn the ins and outs much like we were accustomed to with Keyword Tool. From what we know as Dan points out, Exact Match is the only data they show (checking the other options makes no difference).

We found this article which noted this a couple weeks ago http://www.ecommercefuel.com/google-keyword-planner-tool/.

Hope this helps as it is more useful for us SEO's now knowing only Exact is provided to us for presenting to clients or for our own records and intent to target.

Patrick

[Dan-Lawrence]

As far as im aware only Exact match now available