Domain Authority Drop After Website Relaunch
-
Prior to my website redesign and relaunch on July 10th, our domain authority was 33.
301 redirects were implemented properly. Out or 600 pages, about 200 URLs were modified.
Domain authority has dropped to 28. Rankings are terrible. Conversions are awful.
What does the domain authority drop mean? I have noticed in the past that a drop in domain authority tends to coincide with more a drop in ranking and a drop in the quality of visitors.
The site is www.metro-manhattan.com
Thanks,
Alan -
Since DA is a Moz metric, we're not looking at a case where all of a sudden a whole bunch of domains linking to you have been devalued, nor are we looking at a penalty.
The only conclusion I can come to is that Roger is no longer seeing a bunch of links it used to see. If that's the case, then that probably means that a set of domains that used to link to you are now offline. And if that's true, then Google is also going to see the drop, and your rankings will slide accordingly.
That's my best guess.
-
Hi Michael:
301 redirects were implemented. Some 404s occurred in the weeks after the launch but they were redirected.
Thanks,
Alan -
Your DA shouldn't be affected by your redesign, unless perhaps you've eliminated a number of pages that had strong links and those are now 404'ing. Are you seeing any 404s in Google Webmaster Tools? That would be where I would look to find external inbound links that are now broken.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Redesign and Migration to Squarespace killed my Ranking
My old website was dated, ugly, impossible to update and a mess between hard-coded pages and WP, but we were ranking #1 in the organic searches for our key words. I just redesigned my website using Squarespace. I kept most of the same text on the pages (for key words) and kept the same Meta-Tags and Title Tags for each page as much as possible. Once I was satisfied that I had done as much on-page optimization as I could, I changed the IP in our Domain Name Registry so that it would point to our new website on the Squarespace host. And our new website was live! ...Then I watched in dismay as our ranking fell into oblivion. I think this might have something to do with not doing any 301 redirects from the old website and losing all of my link juice. Is this the case? And, if so, how do I fix it? Our website url is www.kanataskinclinic.ca Thanks
Web Design | | StillLearning1 -
How to export Wordpress comments ONLY to a new domain
Hi Guys, We have a bit of situation here. We have a website (let's say it is www.oldsite.com) where we had more than 2000 posts. There arose a need whereby we had to move some 60-70 posts from this oldsite.com to another domain of ours (www.newsite.com). So, here is what we did: Move those 60-70 posts manually from oldsite.com to newsite.com Did a 301 redirect of each of those 60-70 posts from oldsite.com to newsite.com. Google has now started to rank the posts from the newsite.com for this. That's all good till now. Now, here comes the situation. We also want to move the comments from some of those posts of oldsite.com (some 10-12 posts out of those 60-70) to the respective posts of newsite.com. How do we do that? Do note that we are pretty comfortable with databases and to some extent PHP. Please help.
Web Design | | seocuppa0 -
E-Commerce Website Architecture - Cannibalization between Product Categories and Blog Categories?
Hi, I have an e-commerce site that sells laptops. My main landing pages and category pages are as follows:
Web Design | | BeytzNet
"Toshiba Laptops", "Samsung Laptops", etc. We also run a WP blog with industry news.
The posts are divided into categories which are basically as our landing pages.
The posts themselves usually link to the appropriate e-commerce landing page.
For example: a post about a new Samsung Laptop which is categorized in the blog under "Samsung Laptops" will naturally link somewhere inside to the "samsung laptops" ecommerce landing page. Is that good or do the categories on the blog cannibalize my more important e-commerce section landing pages? Thanks0 -
Having your blog on an external domain, is this ok?
We have our website / ecomm cart with network solutions and they do not allow you to have a internal blog like www.islesurfboards.com/blog . So the only solution is to have the blog on a external domain www.islesurfboardsblog.com which we set up. Is this ok for seo purposes or are we gonna miss out on alot by doing this. Any help?
Web Design | | isle_surf0 -
Broad Phrase keywords as domain name
Hello, Am new here, can you advise if its good idea to buy broad phrase keywords as domain name e.g whatisagoodwebsite.com? Thank you
Web Design | | seoatbest0 -
Does disabling the "View Source" functionality prevent Google from crawling a website?
I know Google uses a lot of variables when crawling a website. I wasn't sure if disabling the "View Source" option hindered anything.
Web Design | | innovationsimple0 -
I need to buy a website template with seo focus - any tip? what technology is better?
Due to lack of resources, my company usually buys website templates and we adjust it internally. So we can always be with new designs, spending less money. With all this changes of google panda recently, I will change my website again. Usually we buy then from templatemonster, but some templates are far away from seo standards. Do you have tips where to buy than? Should I search for a specific technology or layout? Is this JS Animated website a goog choice?
Web Design | | Naghirniac0 -
Google News we were dropped and need help finding ot why
Hi i have a site called in2town lifestyle magazine http://www.in2town.co.uk/ and up until two months ago we were with google news and for a long time. But then all of a sudden we were dropped which left us with no confidence about our site and led us to make changes to the site, some good and some bad to try and find out what was wrong with our site and why we were dropped. We have now been concentrating on sorting the site out which has led in a drop in traffic due to not updating it as we should because we are more concerned in trying to make it a quality lifestyle magazine and get back in google as well as making it a good experience for our readers.. I would like your help and finding out what you feel is wrong with our site so we can then work on it and change it and try and find out what went wrong with google news. we have spent years on the site but now we have gone in the wrong direction because we were more worried about google news. If you can advise us on how we should change the site and sort the site out and make it into the professional site it was once more then that would be great.
Web Design | | ClaireH-1848860