My company is redesigning their site, and is re-tooloing some of the product and service keywords. How should we approach SEO of the new site?
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SEO
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Having a good understanding of the site navigation and how internal page rank is passed is well worth it if you are doing a complete redesign. Something I just came across may also be worth reading:
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Hi Gary,
Reading these two resources should give you a good idea of where to start :
- Perfecting Keyword Targeting & On-Page Optimization for SEO
- The Beginner's Checklist for Learning SEO
Good Luck!
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