How do you determine how much a link is worth?
-
Obviously things like Mozrank, domain authority, relevancy signals, authority signals, and other fundamentals are a great starting ground, but I was wondering how people put value on a links. How much time is a link from a page rank of x or a moz rank of y worth. How much time, money (not in terms of paid links, but in terms of manpower, copyrighting required, etc.) is a link of a certain rank worth.
Obviously there is no exact answer to this question, but I'm very curious to see what people have to say in this regard.
-
I got by # of visits, interaction on the site + and on its social network sites - by both themselves and by readers/visitors.
and how often the blog or resources are updated.
-
Yeh, I agree with EGOL.
Another thing to consider is checking out your competitors profile. Say they have 100 links, and 10 are noticeable better (higher DA, PA, relevancy etc) it would obviously make more sense to spend more time on those 10, and in fact you may not want to spend any time on the lower quality links (i.e. you don't want them).
But yes, for the points EGOL mentioned its not a simple question to answer.
-
Depends what you can do with it..
If you have an ecommerce site selling high value items with a great conversion rate and very high customer lifetime value that link will be worth 4x as much to you as the guy with 1/2 your conversion rate and 1/2 your profit margin.
The link might be worth even less to someone running an adsense site on a noncommercial topic.
Also, it depends upon the maturity of your website. If you have a new site with very few links then a new link can be kickass. However, if your site is established with thousands of links then one more will not have a dramatic effect - unless it is a valuable link that hits a relatively new content page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz can't see my link from an external site
Hi, I'm hoping someone can shed some light on this. I've had a followed link created from http://www.dubaisharks.com/ pointing to my website - http://www.yallarugby.com but in the reports it doesn't show that there is a link coming fro this website. The link has been active for a few months now, but still no record of it. Any ideas?
Moz Pro | | SeoSheikh0 -
How important are Internal Equity-Passing Links in rankings?
Hi,I ran opensite explorer of a customer site: www.enviosadomicilio.com and compared it with the most ranked competence sites. In almost all the factor enviosadomicilio.com has the best scores, except in Internal Equity-Passing Links. The competence has aprox 20K Equity links and another 2K meanwhile enviosadomicilio.com only have 296. Do you think that factor could be the reason that enviosadomicilio.com are in ranking 15th while the competence in 1st and 3rd?. How could we get Internal-Passing Links?, we don´t have a lot of products or categories in the site. Thanks a lot.
Moz Pro | | ramirez_salvador0 -
DA as a measure of link-building success/failure?
Hi all 😃 What would be a good way to track weather a website is doing good or bad in regards to link-building in google's eyes? Is the Domain Authority the best credential? If a website is penalized for link-building schemes, would it reflect on the Domain Authority shown in Moz Analytics? What other Moz score would reflect this scenario? Best regards & Thank you for your help. Carlos
Moz Pro | | 90miLLA0 -
Why is my internal followed links is 0?
My internal followed links is 0. Also for top pages the report say "block by robots.txt" but the Moz bot is able to crawl my site and generate report for 10K pages. Please help me understand why. http://www.opensiteexplorer.org/comparisons?site=www.findyogi.com
Moz Pro | | namansr0 -
Metric "Total Links" can somebody explain this metric to me?
Dear colleagues, Who can explain the following to me? Subdomain metrics - Total links The total links is huge compared to the sum of internal and external links. I do not understand this metric. Can somebody help me to explain this the metrich "total links" I have to present these metrics to my customer and do not want to have "don't know" as an answer 😉 Thanks, Alain Nijholt BMC Internet Marketing
Moz Pro | | bmcinternetmarketing0 -
Open Site Explorer and link numbers
I know this question has been asked many times in this forum but I still can't work it out. Why does this link: http://www.opensiteexplorer.org/links?page=1&site=www.bookpal.com.au&sort=page_authority&filter=&source=external&target=subdomain&group=0 Which is showing all links, external, to pages "on this sub domain" show 1,935 external links but this link: http://www.opensiteexplorer.org/links?page=1&site=www.bookpal.com.au&sort=page_authority&filter=follow&source=external&target=subdomain&group=0 which is exactly the same but this time shoing followed + 301 links, says "showing 1 - 50 external links) but won't show the total links (and I know the mouse-over on the question mark says it's won't show the total links, but I don't understand why it can't show the total links when it could show the total links when I requested to see "all links" instead of just "followed+301" links.) but it actually lists 700 links (14 pages, 50 results each page). I know the link list is limited to 25 links per domain but then it means you can NEVER know the total link count unless you download the full report. This makes using OSE to know numbers of links (internal, external, or otherwise) impossible. And if anyone uses the API, why the API (external+follow) returns 1,451 links? I'm sure it's an ongoing issue with people trying to get their head around all of this and I've never really been able to. Any insight would be much appreciated!
Moz Pro | | eatyourveggies0 -
Benefits of reducing on page links
This is more of a discussion point. What would be the measurable results of reducing the number of on page links, specifically on a home page, but let's assume by way of a large navigation menu most of the pages have a lot of links" For instance, would any of the stats on the MozBar be affected (let's start with the home page). Would the Page Authority or MozRank change at all, perhaps because there is less "juice" flowing out of the home page? Thanks! 🙂
Moz Pro | | ntcma0 -
How can I download all the inbound links to my Site?
Hi, From Site Explorer, I want to download all the inbound links linking to my site: www.comm100.com/livechat/. But it seems that there is a limitation. I can only download a part of the inbound links? What should I do? Or is it because my account is free trial? Do I have to pay for it? Please help. Thanks,
Moz Pro | | Sophia_M0