How do you determine how much a link is worth?
-
Obviously things like Mozrank, domain authority, relevancy signals, authority signals, and other fundamentals are a great starting ground, but I was wondering how people put value on a links. How much time is a link from a page rank of x or a moz rank of y worth. How much time, money (not in terms of paid links, but in terms of manpower, copyrighting required, etc.) is a link of a certain rank worth.
Obviously there is no exact answer to this question, but I'm very curious to see what people have to say in this regard.
-
I got by # of visits, interaction on the site + and on its social network sites - by both themselves and by readers/visitors.
and how often the blog or resources are updated.
-
Yeh, I agree with EGOL.
Another thing to consider is checking out your competitors profile. Say they have 100 links, and 10 are noticeable better (higher DA, PA, relevancy etc) it would obviously make more sense to spend more time on those 10, and in fact you may not want to spend any time on the lower quality links (i.e. you don't want them).
But yes, for the points EGOL mentioned its not a simple question to answer.
-
Depends what you can do with it..
If you have an ecommerce site selling high value items with a great conversion rate and very high customer lifetime value that link will be worth 4x as much to you as the guy with 1/2 your conversion rate and 1/2 your profit margin.
The link might be worth even less to someone running an adsense site on a noncommercial topic.
Also, it depends upon the maturity of your website. If you have a new site with very few links then a new link can be kickass. However, if your site is established with thousands of links then one more will not have a dramatic effect - unless it is a valuable link that hits a relatively new content page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link report that is broken down by C Block?
I've tried to do this in the advanced reports are of Moz, but to no avail. I just want to be able to see all the links (and anchor text would be nice too) for each CBlock.
Moz Pro | | DeluxeCorp0 -
Google and Open Site Explorer not showing as many links
I've noticed this past week that when you search for the links pointing to a given site, by using the "link:" operator, that Google not showing as many links as they use to. I noticed this also with Open Site Explorer, it is not showing the detail link information as much as it did before. Is Google trying to mask what we can view now on competitors backlinks? If so, how can we see the backlink building that our competitors are doing?
Moz Pro | | tdawson090 -
Benefits of reducing on page links
This is more of a discussion point. What would be the measurable results of reducing the number of on page links, specifically on a home page, but let's assume by way of a large navigation menu most of the pages have a lot of links" For instance, would any of the stats on the MozBar be affected (let's start with the home page). Would the Page Authority or MozRank change at all, perhaps because there is less "juice" flowing out of the home page? Thanks! 🙂
Moz Pro | | ntcma0 -
Link reporting.
Is there a way in the Pro reporting where I can see a summary of the number of incoming links by type (blogs / news / wiki / dir / forums etc)? Even better, could the report give me an average Page Rank for each link type? Thanks,
Moz Pro | | CarlDarby0 -
Competitive Link finder tool
I tried to use competitive link finder tool. it says that it will identify 10 most important links that my competitor get that I do not. The results that I get are inconsistent with linkscape tool. For example my competitor has a link on www lawyer-links dot info Google rank of that site is 1. Is that really one of their most important links?
Moz Pro | | SirMax0 -
On page links tool here at Seomoz
Hi Seomoz - first of all, thanks for the best SEO tools I have ever worked with (this is my first question in this forum, and also I just subscribed as a paying customer after the 30 days trial you guys offer). My question: After having worked for several weeks on getting the numbers of links in our forum on www.texaspoker.dk down, we are somewhat surprised to see that we didn't succeed in getting lower numbers. For instance, this page: http://www.texaspoker.dk/forum/aktuelle-konkurrencer/coaching-projekt-bliver-du-den-udvalgte has (that's what Seomoz seo tool tells us): 239 on page links. Can this really be true? We can't find these links, and we actuually did a lot to lower the numbers of links, for instance the forum members picture was a link before, and also there was a "go to top" link in each post in the forum. Thanks a lot.
Moz Pro | | MPO0 -
How often does the competitive link checker get updated?
I just found a link in the competitive link checker that links to a couple of my competitors. The checker says that i do not have a link on that page, but there is one.. i recently (last week) obtained that link. So that raises the question: how many times is the competitive link checker updated? kind regards
Moz Pro | | JarnoNijzing0 -
How Do I Interpret Data From "Competitive Link Finder" Search Results?
Ok, I'm a beginner here. A few basic questions: I ran a "competitive link finder" search. 1. What does "Subdomain mR" mean? 2. What does Subdomain mT mean? 3. What do the scores in each column mean? Example 8.7 under Subdomain mR. 4. How do I interpret this? thanks for your help! Dan Castro
Moz Pro | | DanManCastro1