Not provided traffic in Moz

[PeterRota]

Hello,

I was wondering, if anyone knew how moz handles non provided keywords? is it not displayed, or is it labeled as something else? I know in WMT, it still displays it. Thanks for your help.

[FRUTIKO]

Hello Peter

Recenty Rand wrote a White board Friday on moz blog(actually a video)   It cleaned up some questions in our minds about Not provided data, if you havent watched it. here is the link for it http://moz.com/blog/100-percent-keyword-not-provided-whiteboard-tuesday   seems like in all cases getting information is costly and information is not gonna be that available or accurate soon (already percentage went up:(.

Frutiko Team

[DavidLee]

Hey Everyone!

We include the "Not Provided Data" traffic as non-branded because it is actually organic.  In this case, Google isn't providing the more detailed information for users that are logged into their accounts since they view this as a privacy issue.  Instead, they just label it as organic.  We report this as non-branded traffic in Moz since we don't have a way to see the keyword.

Hope this helps!

[BBI_Brandboost]

Yep, I would like to know this as well. Reading today's news about Google going 100% https(and therefore 100% (not provided) in GA) and am trying to work out which programmes/tools/etc still work and which don't.

Hopefully Moz will find away to grab the relevant data from webmaster tools rather than GA! Please......

It will certainly change a few things in the way I am reporting!