No Following Existing Non-SEO Pages A Good Idea?
-
Greetings!
Is there an advantage in no-following links to pages like "Terms Of Use" and "Privacy Policy"... pages one isn't trying to rank for? Of course, the idea would be to not waste link juice on unimportant pages. Your thoughts? Thanks!
-
I block my Terms of Use and Privacy pages with robots.txt.
I use a tool on my site which ads any search terms a user entered in to a search engine to reach the page. "Users found this page by searching for..." and then the box will fill up with search terms if the page is selected from SERPs.
I noticed my Terms and Privacy pages were getting hits. I don't want those pages competing with the rest of my site content in Google. If you allow those pages to be indexed, you run the risk of those pages appearing instead of a more relevant page. This can cause searchers to skip over your result, or click on the result and bounce off your site.
-
According to Matt Cutts, when you nofollow a link the pagerank that would have flowed through that link dies. So, it does not make sense to nofollow an internal link anymore, instead you should let the pagerank flow in and distribute on to pages that the receiving page links to.
Note.... Originally google said that the pagerank that would have flowed into a nofollowed page would not die. Instead it would remain within the larger part of your site. Google later changed their mind on this, started killing the pagerank and Matt Cutts then told webmasters about it in a YouTube video.
So, the advice that I give you, I believe is correct for today, but Google can change their mind again, who knows?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old pages not mobile friendly - new pages in process but don't want to upset current traffic.
Working with a new client. They have what I would describe as two virtual websites. Same domain but different coding, navigation and structure. Old virtual website pages fail mobile friendly, they were not designed to be responsive ( there really is no way to fix them) but they are ranking and getting traffic. New virtual website pages pass mobile friendly but are not SEO optimized yet and are not ranking and not getting organic traffic. My understanding is NOT mobile friendly is a "site" designation and although the offending pages are listed it is not a "page" designation. Is this correct? If my understanding is true what would be the best way to hold onto the rankings and traffic generated by old virtual website pages and resolve the "NOT mobile friendly" problem until the new virtual website pages have surpassed the old pages in ranking and traffic? A proposal was made to redirect any mobile traffic on the old virtual website pages to mobile friendly pages. What will happen to SEO if this is done? The pages would pass mobile friendly because they would go to mobile friendly pages, I assume, but what about link equity? Would they see a drop in traffic ? Any thoughts? Thanks, Toni
Technical SEO | | Toni70 -
Ranking for non-existing content which is 301 redirected
Hey there, In the beginning of this year I've made complete site migration from Dutch language to English. All the old Dutch URL's were 301 redirected to the English versions. I naturally lost rankings for all Dutch keywords during the next month. On the website there is no Dutch content anymore. But what happened now is that five months later the website started to rank for the Dutch keywords again. The page snippets in SERP are in English but the URL's shown are in Dutch (ending with .nl) and whenever a user clicks on the snippet he/she gets 301 to the correct English version. Any ideas what could be the reason for re-ranking of non-existing pages which gets 301 in SERP?
Technical SEO | | benesmartin0 -
How can a keyword placed on a page with the Moz page optimization score of 100 be ranked #51+?
Hi, Please help me figure out why this is happening and what goes wrong. This is the example of the poor ranked keyword - 'viking cooktop repair' with page optimization score of 100 (http://www.yourappliancerepairla.com/blog/viking-cooktop-repair/) Yet it's ranking is #51+. I've got many like these: Page Optimization Score for 'kitchenaid oven repair' is 100 (http://www.yourappliancerepairla.com/blog/kitchenaid-oven-repair/) yet its ranking is #51+ And so on. According to Google Search Console, I have 266 of links to my site with variety of root domains. While building backlinks, I paid attention to relevancy and DA.What else do I have to do to get those keywords ranked higher? And why don't they rank well if the pages are 100% optimized, not keywords stuffed and I have quality backlinks? What am I missing out on? Please help!
Technical SEO | | kirupa1 -
How to explain "No Return Tags" Error from non-existing page?
In the Search Console of our Google Webmaster account we see 3 "no return tags" errors. The attached screenshot shows the detail of one of these errors. I know that annotations must be confirmed from the pages they are pointing to. If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly. However, the originating URL (/#!/public/tutorial/website/joomla) doesn't exist anymore. How could these errors still show up? Screenshot%202016-07-11%2017.36.27.png?dl=0
Technical SEO | | Maximuxxx0 -
Container Page/Content Page Duplicate Content
My client has a container page on their website, they are using SiteFinity, so it is called a "group page", in which individual pages appear and can be scrolled through. When link are followed, they first lead to the group page URL, in which the first content page is shown. However, when navigating through the content pages, the URL changes. When navigating BACK to the first content page, the URL is that for the content page, but it appears to indexers as a duplicate of the group page, that is, the URL that appeared when first linking to the group page. The client updates this on the regular, so I need to find a solution that will allow them to add more pages, the new one always becoming the top page, without requiring extra coding. For instance, I had considered integrating REL=NEXT and REL=PREV, but they aren't going to keep that up to date.
Technical SEO | | SpokeHQ1 -
Can Not Save the SEO Settings on Attachement/Media Page
I am trying to save SEO settings to a wordpress gallery attachment page for a picture. When I fill up all info and hit save all the writing disappear from from the form. Is it a software bug or there is a solution for it??
Technical SEO | | ExpertSolutions0 -
Off-page SEO and on-page SEO improvements
I would like to know what off-page SEO and on-page SEO improvements can be made to one of our client websites http://www.nd-center.com Best regards,
Technical SEO | | fkdpl2420 -
NOINDEX,NOFOLLOW - Any SEO benefit to these pages?
Hi I could use some advice on a site architecture decision. I am developing something akin to an affiliate scheme for my business. However it is not quite as simple as an affliate setup because the products sold through "affiliates" will be slightly different, as a result I intend to run the site from a subdomain of my main domain. I am intending to NOINDEX,NOFOLLOW the subdomained site because it will contain huge amounts of duplication from my main site (it is really a subset of the main site with some slightly different functionality in places). I don't really want or need this subdomain site indexed, hence my decision to NOINDEX,NOFOLLOW it. However given I will, hopefully, be having lots of people link into the subdomain I am hoping to come up with some sort of arrangement that will mean that my main domain derives some sort of benefit from the linking. They are, after all, votes for my business so they feel like "good links". I am assuming here that a direct link into my NOFOLLOW,NOINDEX subdomain is going to provide ZERO benefit to my main domain. Happy to be corrected! The best I can come up with is to have a "landing page" on my main domain which links into parts of my main domain and then provides a link through to the subdomain site. However this feels like a bad experience from the user's point of view (i.e. land on a page and then have to click to get to the real action) and feels a bit spammy, i.e. I don't really have a good reason for this page other than linking! Equally I could NOINDEX,FOLLOW the homepage of the affiliate site and link back to the main domain from there. However this also feels a bit spammy and would be far less beneficial, I guess, because the subdomain homepage would have many more outgoing links than I envisaged for my "landing page" idea above. Also, it also looks a bit spammy (i.e. why follow the homepage and nofollow everything else?)! The trouble, I guess, is that whatever I do feels a bit spammy. I suppose this is because IT IS spammy! 🙂 Has anyone got any good ideas how I could setup an arrangement like I described above and derive benefit to my main domain without it looking (or being) spammy? I just hate to think of all of those links being wasted (in an SEO sense). Thanks Gary
Technical SEO | | gtrotter6660