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Branded Domain Names - Keep or Sell?

Branding

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okatieo last edited by

Hey guys!

My company is sitting on a number of branded domains to ensure we have control over the URL in case we ever want to do anything with them and/or to protect brand integrity. However, we are sitting on a total of 24 domains, which seems somewhat excessive.

What are you thoughts about .info and .net domains? Or keeping branded domains in general? Is there a good rule of thumb to follow? We have a few up for renewal soon, so it'd be terrific to get your thoughts!

Thanks much,

Clarissa
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LynnPatchett last edited by

Hi,

It depends on the brand and the sector I think but as a rule it is not a bad thing to have control of your brand across domains. If financial considerations are not an issue I would keep them. 24 is not that many, I have seen a list with hundreds... with loads of different registrars and renewal dates.... it was a nightmare!
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