Why am i still seeing very recent organic kw traffic being reported in Analytics if G is now fully encrypted ?

[Dan-Lawrence]

Why am i still seeing very recent organic kw traffic being reported in Analytics if G is now fully encrypted ?

Should it not all be 'Not Provided' now ?

When this fully roles out if not already wont it be impossible to distinguish between brand and non brand kw ?

Cheers

Dan

[Dan-Lawrence]

Hi Lynn

Yes have seen the wbf but thanks for the other link

All Best

Dan

[LynnPatchett]

Hi Dan,

Yeah its pretty tough. You have probably seen the wbf covering this which mentions using adwords for brand search insights, also check out this article which has some interesting points on moving away from keyword/branding reports and going to a full all organic/landing page type reporting model.

[Dan-Lawrence]

Thanks Lynn !!

Blimey ! any thoughts how to explain that to a client (or post covering this) , that we will no longer be able to distinguish between brand & non branded organic traffic, let alone kw specific traffic

All Best

Dan

[LynnPatchett]

Hi Dan,

Google has said that they are going to encrypt as many searches as they can, but obviously not all are yet since I too am seeing some little bits of keyword data still. Some of that data comes from other search engines, and interestingly the bulk of the google data still in there seems to be coming from android browsers (if you check keywords by Browser/Os in analytics maybe you will see the same thing). There are still some non encrypted google searches coming from other browsers, but the bulk seem to be Android based. Anybody else noted this? As for branded vs non branded organic searches... yeah, its gonna be tough!