How to leverage celebrity interactions for online marketing?
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Recently one of my clients has become involved with a group of A-List celebrities, and we expect to have some very good photos and meetings happening.
I know this might be more of traditional PR concern, but I am wondering (aside from the obvious "post it to FB/Twitter/Tumbler") how to best leverage this for online marketing. If we have photos or videos, we can make writeups, etc. Can someone give me some suggestions?
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Try replying to celebrity tweets and mentioning them in your social media. My current marketing director does that and we get about a 5-10% interaction or reply. More importantly we've noticed if the post or tweet is in positive light they're more thank likely respond or react. We have a "Celebrity Body of Day" and we post it throughout all of our social media and have had great response from it. I hope that gives you a little insight. Good luck soldier.
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