Is G clever enough to not consider many instances of a category kw on a category page as kw stuffing ?
-
Hi
Say you have a category page on your ecommerce store for a range of a brands products you sell, say brand is called "Cool Surfboards" and is hence the pages target keyword.
This page is being populated by name, image and snippet/description for each of the brands different products in the range, such as: "Cool Surfboards HiFive", "Cool Surfboards Rad" , " Cool Surfboards XYZ" etc etc etc
Since there are many products in the range the kw is being repeated aprox 20 times. The page is scoring an A grade but obviously failing in regard to keyword stuffing. However if you remove the brand and rename the products by model name only then the sub product specific pages will fail to be optimised for 'brand and model' and it would seem silly to not name the product what it actually is.
So the question is, i take it Google is clever enough to ignore kw stuffing in these types of instances since its not actually kw stuffing and hence should leave as is ? Or will G consider it stuffing/over optimised and you should remove the brand name for the individual product names to prevent this ?
cheers
dan
-
the only issue I see would be on the category page if the brand is repeated a lot of times, this will not look good from the Panda Algo.
Feel free to send me an link here or in private and I can take a look.
-
Thanks Gary, so you are confirming that this is an issue ?
My clients using NOP commerce which is automatically populating the category page with the product listings hence can either leave the brand keyword in listings or remove them, not sure how or even if possible to edit/change so brand is removed when listing populated on category page, but then retained on the sub product specific page ?
Cheers
Dan
-
Also to add to that last point, any pages where you are going to list lots of links to pages, make a brand category and then list the products my name excluding the brand
Dont do
"Cool Surfboards HiFive", "Cool Surfboards Rad" , " Cool Surfboards XYZ"
Do
Cool Surfboards
HiFive, Rad, XYZ
So you are not being repetitive and having huge keyword density that will look very suspicious
-
the reality is this, if a user finds you from Google and lands on your page and all they know about the product is that its "HiFive" but have no idea that its a brand made by "Cool Surfboards" then your site is doing a poor job.
So I would say it is essential to optimize your site fully for each page, the meta needs to convince the person that they are about to click on the correct result in the Google result and that can also not be done if you exclude the brand.
If in doubt look at any major site, electronics for example, best buy maybe or similar.
Also you could have a similar products list but exclude the brand on those links so the page is not brand keyword stuffed but interlining those pages will reinforce the power of that brand on your site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure on Category Pages
Hi, Currently, we having the following URL Structure o our product pages: All Products Pages: www.viatrading.com/wholesale/283/All_Products.html Category Page: www.viatrading.com/wholesale/4/Clothing.html Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4 Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this: All Products Pages: www.viatrading.com/wholesale-products/ Category Page: www.viatrading.com/wholesale-products/category/ Product Page: www.viatrading.com/wholesale-products/category/product-title/ I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure. Should we use same left-side filters on Category Pages as in All Products Page? Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content? Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL? For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public? Thank you,
On-Page Optimization | | viatrading10 -
Are Landing Pages Not Connected to our Nav Bars considered Black Hat?
Hello All, I have narrowed down our keywords and want to start building out landing pages around them. However, until we get a resource center up, they will not be associated with our nav bars. If I build out landing pages so that I can connect them to our AdWords and other digital advertising initiatives, will we be penalized if they are sort of just out there on our domain? Thanks!
On-Page Optimization | | LuaMarketing0 -
Too Many on page links! Will "NoFollow" for navigation help?
I am getting to many on page links ( for all my pages). Here is my website: http://www.websterpowerproducts.co.uk I think it is to do with the the navigation bar down the right hand side. I don't really want to get ride of this as it offers users a way of getting where they want without lots of clicking. I was wondering if adding a "NoFollow" tag to each of they links would stop the link juice getting diluted by the navigation bar. Many Thanks
On-Page Optimization | | WebsterPowerTools0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Page Rank
I had just made a 301 re-direct on one of our product pages which had a PR of 4, now that Google has indexed the new page, it's now got a PR of 0, i'm struggling to understand why this could be, i know that you may see a drop of 1, which has happened in the past, but this drop just does not make sense. Any ideas of why this could be? Kind Regards
On-Page Optimization | | Paul780 -
Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
On-Page Optimization | | Glynlyon0 -
Do footer links apply too many on-page links?
We tend to put a a lot of links in the footers of some of our websites (e.g. www.AlohaWhistler.com). Our CAMPAIGNS report is showing that several pages on such sites have "too many on-page links". We understand the logic that having more than 100 links per page is "too much". Does this also apply to footer links?
On-Page Optimization | | RoyMcClean0 -
Creating New Pages Versus Improving Existing Pages
What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?
On-Page Optimization | | SparkplugDigital0