301 Redirects On Sold Vehicle Listings
-
This is a pretty basic question but I'm looking more for ideas relating to how to deal with an RV customer of mine.
Basically we setup a vehicle listing system with WordPress for him. When old listings are deleted because they were sold I'm trying to decide on either 301 redirecting those 404 pages or keeping those pages and just changing the picture to sold while giving the person who's landed on the page some other options.
-
We also had a post on the Moz blog about handling expired content that may be helpful.
-
maybe you could automate similar RVs thats in that price range or model and a "contact us for similar" button. I like formable pro - because I can see entries.. and capture emails to mailchimp - there you can email that email list new RV entries.
-
Hi Keith
I would definitely, update the listing to show sold and, if possible, keep the image, but add a "sold" banner across a corner of it and as you say, use it as an opportunity to guide the person who has landed to other options.
By keeping the listing, at least for a time, you will keep some content equity in the site, plus by having sold vehicles showing then it creates the impression for potential buyers that the company is successful in selling and therefore must be selling good vehicles - and may even call them to action to not hang around!
At some time, the sold vehicles will need to be removed, but rather than redirecting them to straight 404s maybe set up a server redirection to point the link to the special search page on the site that says the vehicle is sold but encourages them to search for something else.
I hope that helps,
Peter
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
Redirect Management on Headless Wordpress w/ React Front End
Hello everyone, As Headless Wordpress becomes more and more popular, it becomes more complicated to manage and track 301 redirects. I'm reaching out for advice on this. Our main issue right now, is that after migrating from Drupal to a Headless Wordpress/React platform we lost the ability to track, manage, and view traffic analytics for users hitting those redirects. This was something we were able to do in Drupal. Example: If we have a redirect in place we could see how many times in the past x number of days that redirect was hit by users attempting to access the old URL. Unfortunately, Yoast Premium, has been helpful with other SEO needs, but this is one that it is not able to manage. Anyone have any ideas, experience, or thoughts on this issue? Thanks for your time
Conversion Rate Optimization | | culturefoundry1 -
No Redirects In Place After Transfer To New Site With Same Domain :(
Hi Moz Folks, I'm new here and am loving all the information! Can't wait to dig in more. Folks, I have a situation and would love to hear more about your experiences here and what advice you all have to give. I have a client whose SEO I helped out with about 4-5 years ago. It went well and they had historically been ranking on pages 1-2 for the majority of their targeted keywords. Client and I lost touch over the years, but now we are in process of working together again. What I learned today is that my client redesigned the entire old site without placing any redirects and entirely creating new URL structures (I already hear the gasps of air of those reading this). Long story short - you guessed it - rankings/traffic has dropped and the old pages have fallen out of index. Considering that I was hired to re-do and re-audit the SEO of the site and also considering that the domain had a relative decent standing in the rankings in the past, I'm wondering what exactly I should do of the following options (or please do suggest other options): 1. We have the ability to completely revert back to the old site with all the old keywords and and search optimized URLs. The new site was launched just 2 weeks ago and the owner has said that he is willing to revert back to the old site while we audit the new site and get all of the proper optimizations in place. This would be a great option if it will help us because at least we can get a site up that we know ranked well with Google in the past. 2. 302 redirect the old URLs to the somewhat appropriate page on the new site while - in the meantime - I work on the new site structure and keywords/SEO optimizations. I say 302 because a 301 redirect from the old pages to the new pages may only do me so good because I would plan on changing the keywords/URL structures of the new site anyway. Once finished with the optimizations, I'd then 301 redirect to the new appropriate pages 3. 301 redirect everything from the old site to the somewhat appropriate page on the new site right away. Then, once I've completed all the appropriate optimizations, I'd need to re-301-redirect to the new pages I've created. As you can see, I'm in a bit of a jam. But, considering that the new site was launched just about 2 weeks ago, maybe there's some hope here. Thanks fellow Mozzers! Hopefully that all makes sense. Cheers!
Conversion Rate Optimization | | pfarsaii
Nickname: "P-drama"0 -
Browser-based redirect vs. dynamic content
Hey everyone, We have a free browser extension for Chrome and a paid web product for all other browsers. Given the differences in product and pricing (free vs. paid) I'd like visitors to see a different landing page based on their browser. Visitors using Chrome should see a landing page with content about the free browser extension, while visitors from every other browser should see a landing page with content about the paid, premium web product. I'm trying to decide between these two options: a) 302 redirect visitors from one static HTML landing page to another if their user agent suggests they're using Chrome b) Use javascript to make parts of the landing page dynamic and show a different CTA and different copy for visits from Chrome Does anyone have any experience with having to make this choice? What are some things I should take into consideration for optimal "crawlability" and page-load-speed? Thanks in advance!
Conversion Rate Optimization | | ipancake0 -
How can I find the redirect that removes special parameter from Adwords?
My main problem is Google Analytics doesn't show data from Google Adwords because a redirect in my site removes the special parameter(gclid) supplied by Adwords. Here's an email from one of Google Adwords representative: "When I reviewed your website, I found that a redirect set up on your site is removing auto-tagging information from your URLs. Auto-tagging automatically adds a parameter to the end of each of your AdWords destination URLs in order to identify visitors as AdWords referrals. The tag captures keyword, campaign, ad content information, and your ad's position when a user clicked it. The parameter used in auto-tagging is called "gclid." However, due to your website's redirect, the "gclid" parameter is being removed from the URL. As a result, Google Analytics is unable to properly track visitors reaching your site through AdWords. We suggest contacting your webmaster to append the "gclid" parameter to the redirected URL. If this isn't possible, you may want to consider removing the use of the redirect." Thanks in advance!
Conversion Rate Optimization | | esiow20130 -
Have Google Shopping show site listings instead of Amazon and eBay listings
An e-commerce site I'm currently working with also has storefronts on eBay and Amazon. When searching Google Shopping, their Amazon and eBay product listings come up but NOT their primary site's listings. Can anyone shed some light on how to a) feed the main site's products to Google Shopping and subsequently b) have Google remove the eBay and Amazon listings? Obviously, this would be a boon to business and hey wouldn't have to pay the Amazon and eBay fees associated with each sale. Thanks for any help!
Conversion Rate Optimization | | Nobody15330770827561 -
Why does Google only show the review stars for some listings in the Places results
I have a client who shows up in the Places results for his targeted keyword phrase, but one of his competitors' listing shows 5 gold stars next to the reviews which causes him to stand out visually. I was under the impression that at one time the stars only showed for listings that had official Google reviews, but the other listings in the results also have "Google Reviews" but no stars.
Conversion Rate Optimization | | joshualfink0 -
Anyone had any luck with list building?
Hi, Has anyone got any Tips / Advice on how to build an email subscriber list up? Has anyone had any success in doing this? What's the best way to start it? PPC? Forums? Competition? Any advice would be greatly appreciated. Thanks
Conversion Rate Optimization | | activitysuper0