Do Internal Link Anchor Text Count Towards Overall Ratio?
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I have a few pages that have dropped in rankings recently. I suspect it is because of the ratio of the anchor text. For example, you have 20 links pointing to page site.com/mens-jeans.html, and 15 have the anchor text "mens jeans".
If I am looking to dilute the exact match anchor text, will the internal links count?
Thanks
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Internal anchor text would most likely not dilute your anchor text profile for good or bad. I believe a Google employee did confirm internal anchor text would not be penalized by Penguin...external sources pointing to your site with anchor text could though. So that paints a picture for you.
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There are three factors regards:
- The anchor text
- The link
- The surround content
I believe (based on Google patents) that Link Anchor Text evaluation works as same as the old HyperLink used in help manuals. To add recent Google updates, and back to your question, the count will be the same, but a variety of anchor text, target links (e.g. site.com/mens-jeans.html?sort=pricelowtohigh,) and surround content will do better.
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