Local SEO (UK)
-
Hi all,
Question about 'local SEO' or 'Google Places' or whatever it is now called!
My day to day work is in house for a UK national travel agency and I pretty much know what is expected and what I need to do with regard to SEO. However, I have a friend who owns an 'upmarket' hair salon in my city of Sheffield (UK) and after a rebrand and a complete new website he has asked for my help with regard to 'local SEO'
This is my dilemma, because the salon only wants to target the local area of Sheffield (5th largest city in UK with approximately 500k inhabitants) should I focus solely on 'Google Places' and if so, can anyone recommend any guides, books, or training that will give me an overview of what is required?
I have previously 'touched' on citations and claiming the 'Google Place' but I could seriously do with a refresh!
Many thanks
Andy
-
Yer i watched this today, was very interesting and useful. Lots to learn.
-
Hi Andy, you may want to watch the recording of Greg Gifford's recent Mozinar How to be a Local Search Superhero. It packs a ton of up-to-date information on Local Search into less than 90 minutes. I'd also keep an eye out for his followup post
-
Hi Andy
If the hair salon owner only wants to target Sheffield and nowhere further afield, then one option to guarantee page one attention would be Google Adwords.
Whilst local SEO is easier because of the smaller target demographic, the city of Sheffield is quite large as you say, so if he is wanting to target quickly after a rebrand then that may not work as quickly as he wants through organic SEO.
I hope that helps,
Peter -
Hey,
You probable what to make sure you have the correct schema added to you contact page on your website. Have a look at http://schema.org/LocalBusiness and http://schema-creator.org/organization.php.
If your using a WordPress site theirs also a plugin available but it needs editing to make the information it gives out correct.
-
Hello
If Sheffield is the only target then Sheffield needs to form part of the keywords strategy. Local SEO works in the same way as national SEO strategies except on a more targeted approach. They will still want to appear in organic SERPs when people type things like Hair Salons Sheffield etc. Local directory listings can also work well as sites like Yell.com rank well for targeted searches. Hope this brief response helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best SEO friendly way to combine two websites.
I have two websites, eg: widgets.com - sells expensive widgets as gifts everydaywidgets.com - sells cheap widgets for everyday use. I would like to combine them both under the widgets.com domain name, because its easier to run the SEO campaign for one rather than two. But i still want two different product collections, and two different sites. widgets.com is by far the larger of the two sites so my current thought is to have that the main landing site, and have a button at the top to take the user to widgets.com/everydaywidgets where they have a similar but different site, and different products. I can set this all up no problem with the correct 301 redirects from everydaywidgets.com, but is it SEO friendly? Does anyone know of a real world example of a business doing this? Cheers
Branding | | SEOhmygod0 -
Using keywords for e-commerce SEO / marketing
For e-commerce sites, how do you generate an increase of site/ product optimization using keywords and without paying for advertising? Any creative ideas?
Branding | | Malibu_Surfboards902650 -
Yahoo Newspaper Consortium... What can my local newspaper offer me that Yahoo Ads won't?
Hi Everyone 🙂 I was recently approached by the Vancouver Sun and the Province (our major newspapers in BC), and they said they had an "exclusive partnership" with Yahoo. I can't seem to find much information on it... what is the "Yahoo Newspaper Consortium" and is there any benefit for me going with what the newspapers offer rather than doing our own thing with Yahoo Ads? Any resources or info is appreciated 🙂
Branding | | jhinchcliffe0 -
Merged +Local Page - About Section Formatting?
Hi All, I'm having an issue: I recently merged my Google+ business page and +Local page, and I'm happy it's verified for local search purposes. However, I am having a supremely difficult time getting the formatting and anchor text links I inserted in the "Edit Business Section to apply; It's just one large chunk of unformatted text. Of note is the fact that the text content did actually change when approved. I made a post on Mike Blumenthal's blog about this, and he said that he generally does not recommend merging at all. Any ideas how to get my formatting and text links approved by the Google+ team? Any thoughts on the pros and cons of merging Local+ in general?
Branding | | G2W0 -
What can i do to regain top 3 for local map listings if I already created a bunch of citation link to my site?
I got hit by a penguin refresh on Oct 5th and lost over 10 #1 rankings. I'm currently #4 on the places listing for my main keyword and really trying to regain top 3 position. I created a bunch of local citation with matching info and really piped out my map listing since it is 100% complete. I'm quite stumped on how to further optimize my map listing to where i can hit top 3 positions. Does anyone have any recommendations on this issue? Thanks Sam
Branding | | junkcars0 -
Change Primary Image on Google+Local
My old logo did not fit well in the new Google+Local page and so I resized it and uploaded it a couple weeks ago using the Google Places admin tool. I have tried it on multiple locations but it does not show up on the actual Google+ page. The images do show up in the admin tool (so it wasn't that the logo didn't upload properly). I changed the description text to see if any changes were going through and those appeared after about 24 hours. Anyone been able to successfully upload new images to Google+Local?
Branding | | SEOTGT0 -
How does a business name affect SEO?
We have a client that's changing the name of their medical practice from the doctor's name to their region + "eye care." However, they recently told us they're changing it from "eye care" to "eye center." Many of their direct competitors use "eye care" in their name. I ran a quick keyword analysis and it shows "eye care" gets a million US searches a month, whereas "eye center" gets 450k searches a month. While that alone would make me suggest they keep "eye care," I ran a keyword difficulty analysis and found that "eye center" has a KW difficulty of 41 and "eye care" has a KW difficulty of 78. Should we recommend they stay with "eye care" because it gets more searches? Or is it better to go with "eye center" because it'll be easier to rank for?
Branding | | optimalwebinc0 -
Russian and Arabic SEO and Translation
Hi guys, We've a small 15 page site in English for renting out our own boat to tourists which seems to be especially popular with Russian and Arab visitors, so they are our priority languages for translation right now. We would like to translate our site into a condensed single page summary for each language of the services we offer for now and trying to make it rank in Russian/Arab serarch engines. I do some seo in English on our site and it's starting to rank well, but that's my only language, so I would definitely need to hire someone to do it for us in Russian and Arabic translation and related keyword phrases and how to rank in the search engines those countries most use etc. Can you recommend any companies for doing this russian-seo or arabic-seo stuff? Or any other advice.. Thanks!
Branding | | emerald0