Can Moz tools help me with this effort?
-
I want to brainstorm different keywords, look for high search volumes, and low competition. Then I want to create landing page, rank them using seo techniques, and collect optin email addresses so I can communicate with interested users and build helpful products.
With all the moz tools available to us, how can I accomplish the above mentioned goal?
Have you done some thing similar? What are your experiences? Am I talking pie in the sky? Are there any practical examples where all these steps were executed?
Thanks
-
Hi! Sorry for the delayed response. I'm sorry you're feeling stuck. We are going to try to build some guides to be emailed to new users to help them get started. Meanwhile, give Moz Academy a try!
Thanks,
Miranda Rensch - Product Manager
-
Hi Miranda,
I have spent some time reading moz beginner seo guide. I have also read advanced seo guide. I have watched mozinars. I know lot more about SEO than when I joined MOZ. But things are still very blurry. Its still hard for me to take my keywords, run them through keywords tool , site analysis etc. and come up with an action plan. I feel lost. May be a sample detailed case study would help people like me. I am stuck and dont know what to do next with all the information that tools provide. I don't have step by step action plan laid out. Or I don't have any example foot step to follow on what to do so that my site or landing page would rank up. Is there a SEO service out there that would help me see things for very REASONABLE price?
Just very lost and confused.
Thanks
-
Hi there! I can't tell you how manny links it would take to get the page to rank on page one. It depends on the competitive-ness of the keywords, the quality of the links, and several other factors. Try running that landing page and some of the keywords you're looking at through the Keyword Difficulty tool, then click the keyword and scroll down to see the top ranking pages and the link authority metrics. Then run your landing page through on OSE and click Compare Link Metrics to see where that page currently is. This will give you an idea of how different your page's Page Authority is from the pages ranking for that keyword.
For a general overview of SEO, I'd suggest reading moz beginner seo guide and the advanced seo guide as Vadim recommended. You can also try Moz Academy -- its a series of tutorial videos for Moz Subscribers; they're really good!
Hope that helps!
Miranda Rensch - Product Manager
-
Hi Miranda, thanks for such a great answer. I will look into all the approaches that you mentioned.
I am interested in AppointmentReminder related keyword and there are already established players. I want to create landing page using http://www.kickofflabs.com/ . How can I start start ranking this landing page? Do I need to get lot of blog articles to start ranking that landing page? How many blog articles or "earned link" would it take for this landing page to get to Page1 ranking?
Thanks again.
-
Hi there! Here are some suggestions I hope you'll find helpful:
- Keyword Research
- A free tool called UberSuggest might work well for helping you brainstorm some keyword options. We hope to add more keyword brainstorming tools in the future at Moz.
- The Moz Keyword Difficulty tool is good for checking the relative volume and competition of the keywords you've brainstormed.
- Create & Optimize Content
- Create the landing pages to target the keywords you choose, then use On-Page Grader to get a quick list of ways to optimize the page for the keyword(s) you care about.
- If you create a campaign in Moz Analytics for your domain, you can track keywords to see their ranking changes over time. We'll also find the highest ranking pages for all the keywords you track and tell you how to optimize those (similar to On-Page Grader). We also show crawl issues affecting your pages' ability to be found by search engines.
- Outreach - Moz doesn't have any tools specifically for collecting email addresses on your site (anyone have any good tools for this?) but we do have a few tools that might help you with outreach strategies (finding leads, creating relationships, talking to your customers).
- Followerwonk is a tool that lets you search and analyze twitter users and data. One way to use this would be to do a bio search for people interested in your industry / product area. You could then begin creating relationships with them through Twitter or find other ways to reach out to them.
- Fresh Web Explorer lets you see where certain phrases are being mentioned throughout the web. You could use this to search for web conversations about your products, brand, competitor products, industry, etc. You can also set this up in a Moz Analytics campaign for a specified domain so that you can regularly track and review new mentions.
- Open Site Explorer lets you see which links you have to your site / any site you enter. So you could enter related or competitor sites to see which sites link to them, and perhaps they'd be interested in your content as well. Or you might get new content ideas from looking at this.
Hope that helps! Looking forward to seeing what others use as well! : )
Miranda Rensch - Product Manager @ Moz
-
I reviewed these resources but still my questions are not answered.
-
Good question, or questions. As you are asking about keyword research, landing pages, ranking, and conversion/email collection.
For a general overview you might want to read moz beginner seo guide and the advanced seo guide.
Also I do want to address one important part that moz can actually help with, and its not their tools per se, but the landing page that they have created:
http://www.conversion-rate-experts.com/seomoz-case-study/
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Setting up MOZ to run on Staging
Hi Moz, We would like to setup Moz to run on our Staging Server. This would be extremely valuable as it alerts us to new SEO issues/risks in a controlled and secure environment that is not exposed to production. Our internal team has recommended potentially setting up a reverse proxy server that will validate either via Moz's/Rogerbot's http header or IP and allow Moz access to our Staging environment to crawl. Is this something that we can setup with Moz? Are there other ideas to enable Moz to crawl our Staging server?
Moz Pro | | kriskunisch0 -
Does SEOmoz have a Keyword Research tool similar to, say, the Google AdWords tool or the WebCEO Keyword Research Tool? And where might that be? (Sorry, I'm very new to SEOmoz Pro.)
I'm looking for an SEOmoz version of the classic WebCEO Keyword Research that would give you effective suggestions based on a keyword inquiry. I've made the switch from WebCEO, but I'm trying to find something similar to that Keyword Research tool. Am I going to just need to use the Google AdWords tool for this function or does SEOmoz have it's own version?
Moz Pro | | SmokewagonKen0 -
SEO moz Report Card
I just ran some on page report cards. As I was playing around with the tool I noticed that I would get different results if I used my primary domain vs a 2nd domain. The main difference was in how the tool was counting keywords on the page. The keyword used was 'vehicle inventory' Primary domain: www.brand-state.com/inventory.htm Title = 1, URL = 0, Meta = 1, H1 = 1, H2-4 = 1 Body =1, Strong = 1, IMG Alt = 1 Total = 7 2nd domain: www.company-name-brand.com/inventory.htm Title = 1, URL = 0, Meta = 1, H1 = 1, H2-4 = 2 Body =5, Strong = 4, IMG Alt = 2 Total = 13 I can understand if the keyword was in the domain, but it's not. So I'm wondering what is going on here - any help or suggestions on what to research would be a great help. Thank you!
Moz Pro | | gormaniavt0 -
Can you change RankTracker's setting?
Is it possible to change RankTrackers settings to see if my keywords are in the top 500 spots instead of only the top 50?
Moz Pro | | theLotter0 -
How many competitors can you track?
Hi All, How many competitors can you track in a campaign? It appears to only allow 3 competitors. Thanks,
Moz Pro | | toby-02
Toby1 -
Keyword Difficulty Tool Problems?
I was just using the keyword difficulty tool and for some reason, some of the keywords show "not enough data"...I'm not sure why this is the case because a few days ago, there was data... Anyway, is this because it take time for the tool to gather data each month, or is it because there's an issue with the GoogleAPI? Thanks a lot for your help!
Moz Pro | | simonmhchiu870 -
Can export be sped up?
Good tool guys. Basically, when I used to work at a software development company, we used to have a huge hosted app that had to import/export 10's of 1,000's of records, and at batch of 10,000 could be done in a few seconds. When exporting from OSE, it can take several minutes. Thanks and keep up the good work. Look forward to when your database can catch up to Yahoo's old SiteExplorer (yes, I know they were a full on search engine 🙂 but your one of the only decent alternatives, so guessing you're getting quite popular now 🙂
Moz Pro | | onlinefun0 -
On-Page Optimisation tool on intranet pages
Does anybody know if there's any easy way to use the On-Page Optimisation tool on intranet or not publicly accessible pages? Thanks!
Moz Pro | | neooptic0