I need suggestions. We're helping a big journal to improve their external links, even though they've a site with over 10 million monthly visits, their external links are week. Any suggestions?
-
Please let us know where we can find information on how to improve external links for a very big journal site.
Thanks.
-
Thanks. Indeed, site is very well ranked, but we think it should be better placed, and one indicator which is not strong enough is links, so that's why we think we should work hard on it.
-
Thanks for your time and advice.
-
With 10 million monthly visitors your site would be similar in traffic rank to nbc.com, in the 700 rank of all websites worldwide. You really should have a SEO expert provide a thorough analysis of the site. If you are selling products, then your sales results can be significantly improved through SEO. If you are not selling any products but instead have a revenue stream through ads or affiliate programs, then you have significant financial opportunities.
With the above noted, take a look at your site and find a few samples of your best content. Which pages are visitors most interested in? You can share some of this content with other related sites.
-
Some people are going to be slapping me for giving this kind of advice... but I think that linkbuilding is secondary to promoting your content to your current visitors and making it easy for search engines to crawl.
Be sure that you have a design that strongly presents your content. Article titles and images should stand out and invite the visitor to read. Have navigation that makes getting around the site and finding what visitors want easy. Have "recommended article" lists with related internal links a couple of places on every page. Have good internal search. Offer an RSS feed so people can subscribe to new content - in multiple categories.
Most important.... Make social sharing very easy - use AddThis.com buttons or another sharing tool.
You have TEN MILLION monthly visitors. Dude, if you have great content that is more powerful than a team of linkbuilders.
Great sites don't need linkbuilders. Visitors do that work for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Important pages are being 302 redirected, then 301 redirected to support language versions. Is this affecting negatively the linking juice distribution of our domain?
Hi mozzers, Prior to my arrival, in order to support and better serve the international locations and offering multiple language versions of the same content the company decided to restructure its URLs focused on locale urls. We went from
International SEO | | Ty1986
https://example.com/subfolder to https://example.com/us/en-us/new-subfolder (US)
https://example.com/ca/en-us/new-subfolder (CAN)
https://example.com/ca/fr-ca/new-subfolder (CAN)
https://example.com/de/en-us/new-subfolder (Ger)
https://example.com/de/de-de/new-subfolder (Ger) This had implications on redirecting old URLs to new ones. All important URLs such as https://example.com/subfolder were
302 redirected to https://example.com/us/en-us/subfolder and then 301 redirected to the final URL. According to the devs: If you change the translation to the page or locale, then a 302 needs to happen so you see the same version of the page in German or French, then a 301 redirect happens from the legacy URL to the new version. If the 302 redirect was skipped, then you would only be able to one version/language of that page.
For instance:
http://example.com/subfolder/state/city --> 301 redirect to {LEGACY URL]
https://example.com/subfolder/state/city --> 302 redirect to
https://example.com/en-us/subfolder/state/city --> 301 redirect to
https://example.com/us/en-us/new-subfolder/city-state [NEW URL] I am wondering if these 302s are hurting our link juice distribution or that is completely fine since they all end up as a 301 redirect? Thanks.1 -
Any onpage improvents to increase Yandex SQI?
Any ideas how to increase the Yandex Site Quality Index via onpage changes?
International SEO | | lcourse1 -
International Site Merge
Hello, I've never had to deal with an international site before, let alone a site merge. These are two large sites, we've got a few smaller old sites that are currently redirecting to the main site (UK). We are looking at moving all the sites to the .com domain. We are also currently not using SSL (on the main pages, we are on the checkout). We also have a m.domain.com site. Are there any good guides on what needs to be done? My current strategy would be: Convert site to SSL. Mobile site and desktop site must be on the same domain. Start link building to the .com domain now (weaker link profile currently) What's the best way of handling the domains and languages? We're currently using a .tv site for the UK and .com for the US. I was thinking, and please correct me if i'm wrong, that we move the US site from domain.com to domain.com/us/ and the domain.tv to domain.com/en/ Would I then reference these by the following: What would we then do with the canonicals? Would they just reference their "local" version? Any advice or articles to read would really be appreciated.
International SEO | | ThomasHarvey0 -
Google Webmaster showing error for [hreflang='x-default']
Hi There! Using [hreflang='x-default'] tag to target language specific countries on our site but Google Webmaster showing errors even implementation made as per Google guideline but one thing is not clear and we are not sure, this is the reason behind it. Error is showing up only on those pages where 'Google Parameters' are used. For example : https://www.sitegeek.com/a2hosting?grank=open 'grank=' is defined as a 'Google Parameters' and on the above page 'hreflang' tags are : Also, on page https://www.sitegeek.com/a2hosting [without Google Parameters] same above 'hreflang' tags are taken. But, There is no error on second page URL where no 'Google Parameters' in URL. Therefore, error showing on first URL where 'Google Parameters' are taken. Is this the issue or not? suggest how to remove? -- Rajiv S9vhl3T
International SEO | | gamesecure0 -
Getting pages that load dynamically into the SE's
SEO'ers, Am dealing with an issue I cannot figure out the best way to handle. Working on a website that shows the definitions of words which are loaded dynamically from an open source. Source such as: wiktionary.org When you visit a particular page to see the definition of the word, say; www.example.com/dictionary/example/ the definition is there. However, how can we get all the definition pages to get indexed in search engines? The WordPress sitemap plugin is not picking up these pages to be added automatically - guess because it's dynamic - but when using a sitemap crawler pages are detected. Can anybody give advice on how to go about getting the 200k+ pages indexed in the SE's? If it helps, here's a reference site that seems to load it's definitions dynamically and has succeeded in getting its pages indexed: http://www.encyclo.nl/begrip/sample
International SEO | | RonFav0 -
Auto-Redirecting Homepage on Multilingual Site
The website has an auto-redirecting homepage on a multilingual site. Here is some background: User visits the site for first time > sent to javascript age verification page with country of origin selector. If selects "France" then served French page (.com/fr-fr/). If selects any other country, then served English page (.com/en-int/). A cookie is set, and next time the user visits the site, they are automatically served the appropriate language URL. 1st Question: .com/ essentially does not exist. It is being redirected to .com/en-int/ as this is the default page. Should this be a 301 redirect since I want this to serve as the new homepage? 2nd Question:. In the multilingual sitemap, should I still set .com/ as the hreflang="x-default" even though the user is automatically redirected to a language directory? According to Google, as just released here: http://googlewebmastercentral.blogspot.com/2014/05/creating-right-homepage-for-your.html "automatically serve the appropriate HTML content to your users depending on their location and language settings. You will either do that by using server-side 302 redirects or by dynamically serving the right HTML content. Remember to use x-default rel-alternate-hreflang annotation on the homepage / generic page even if the latter is a redirect page that is not accessible directly for users." So, this is where I am not clear. If use a 302 redirect of .com/ to either .com/en-int/ or .com/fr-fr/, won't I then lose the inbound link value and DA/PA of .com/ if I just use a 302? Note: there is no .com/ at this moment. Any advice is appreciated. Thanks,Alex
International SEO | | Alex.Weintraub0 -
Why has there been Massive increase in traffic to my clients .eu site after redirects were initiated?
Hi guys, This is a strange one thats really bugging me. I have a client that redirected their domain to a brand new domain that was already live for the previous two months. I have been trying analyse the data however I can't quite understand why there is a massive increase in visitors from the United States when the old site was redirected. The redirection took place at the beginning of July. It was badly managed in terms of the mapping of 301 redirects however thats not the issue here. The level of traffic is gradually decreasing I imagine due to the high level of bounces. The site in question is an EU funded website for education. The old site in the first 2 weeks of June received around 500 visits from the USA while the new site in the first 2 weeks of July (2 weeks into the redirects) received around 3,000 visits from the USA. The new site had previously received only 300 visits for the same period as the old site in the 1st 2 weeks of June. Any idea why this might be? Thanks Rob
International SEO | | daracreative0 -
I have on site translated into several languages on different TLDs, .com, .de, .co.uk, .no, etc. Is this duplicate content?
Three of the sites are English (.co.uk, .com, .us) as well as foreign (.de, .no, etc.) - are these all seen as having duplicate content on every site? They're hosted under the same EpiServer backend system if this helps. But I am still copying and pasting content over each site, and translating where necessary, so I'm concerned this is indexed as being large amounts of duplicate content. Site traffic doesn't appear to be suffering but as I'm currently putting together new SEOs strategies, I want to cover this possibility. Any advice on ensuring the sites aren't penalised appreciated!
International SEO | | hurtigruten0