Reach local driving up bounce rate...
-
Hi all! I have a new client that I did a website for. After a month, looking at the analytics, it shows that while the site visits from reach local is more than the organic google, the reachlocal traffic is bouncing, causing the overall website bounce rate to skyrocket. Organic bounce rate is 47.62% and the reachlocal is at 84.25% driving the overall bounce rate to 68! Duration of the reachlocal traffic is at :56 vs 3:41 for organic. (SEE ATTACHED IMAGE)
I'm guessing this all means that the reachlocal traffic is obviously not quality, so does that mean they are targeting non-relevant keywords? I don't have any experience dealing with reachlocal. Should I recommend my client to drop it? And if so, how to stop that traffic from coming to the site?
I'm sure this is an easy one for you pros!
Thanks!
~BB
-
[comment removed by staff]
-
Hi BBuck,
Uh-oh, yes, call tracking is a major issue. Recommend you read this recent Local U post by Mary Bowling which specifically mentions Reach Local:
-
Thanks for responding! There is also the issue of these paid search campaigns with their own tracking phone number conflicting with the actual business number. Doesn't that cause problems with local search if Google sees all these citations with different phone numbers but same address?
Also, back to my question: if I get my client to cancel with these people, what happens?? Obviously the PPC stops, but what about the citations they made in directories? Do they auto remove all? Or do they just sit out there with incorrect info? Anybody know?
-
If you need someone to agree with the above answer I'm 100% there too. : ) This is one of the big problems with the automated paid search systems these companies often setup. Their paid search campaigns are a joke as there's no real effort put into the setup process.
-
Hi BB -
For an AD to be relevant for a visitor - the ad target, the AD copy and the landing page contents should be coherent. If there is a big gap between those, there would definitely be high bounce rate. Obviously a high bounce (I'd consider even 47% to be high) means that the something is seriously wrong.
If I were in those shoes, I'd immediately stop and do a Root cause analysis. Please check whether the message you are passing through those ads is for the right group and whether it is coherent with your landing page.
K
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Tracked Event for Button Now I would I like to know that Customer reached to thank you page?
Hello Expert, For my ecommerce site I am tracking "Retrieve My Basket" button as event tracking. Now I want to know after retrieving basket did my customer reached to thank you page? So how should I track such goal? Thanks!
Reporting & Analytics | | dsouzac0 -
Can a 100% bounce rate page hurt whole website?
Hello, So with trying to figure out what I can do to better my website, I noticed a post on here that mentioned bounce rates. So I went to my Google analytics pages and listed my bounce rates. My average is 44% But I have a picture page that is 100% and a contact page that is 80% Can pages like this cause an algo penalty that could hurt a whole site? Thank you for your valuable insights
Reporting & Analytics | | Berner0 -
Non ranking keywords driving traffic !?
Moz Analytics and Google analytics is saying some keywords are driving organic search traffic & hence MA suggesting them as keyword opportunities, yet theres no rank for any of them so how can that be so ? cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
Calculating page visit duration for bounced visits?
IS there any way on Google Analytics to calculate page visit duration for bounced visits? if so, what would need to be done?
Reporting & Analytics | | offthemaptravels0 -
How to Track Google Local Places in Google Analytics?
I have read many articles on how to track google local places through google analytics. Each article I have read show a different way of setting up google analytics and using tags in google local places. Wondering if anyone as up to date information on this and what would be the best practice to track data from google local lisitngs in google analytics Thanks Arthur
Reporting & Analytics | | VivaArturo0 -
If a page bounces in the woods, can Google Panda hear it?
I have read that after the Panda update a site's bounce rate is an important ranking metric. However, can anyone confirm whether all pages count equally? For instance, my home page gets 5000% more traffic than Deep Page X. If Deep Page X has a poor bounce rate, does it matter as much as if my Homepage has a bad bounce rate? I am guessing not, but wanted to open it up for discussion. If not, it has me wondering on what to do for some of my database driven content. I have some dynamically created pages that have higher bounce rates and minimal unique content. They aren't pure spam or junk, but are likely only about 1% unique from one another. Sounds like a no brainer change post-Panda, right? Well, what if I was the only one targeting the keywords for these pages? The pages pull from info I stored on the U.S. government stimulus program (related to my industry). It then has just about every city, state and county combo in the country for my product. For instance, a page <title>might be "Flemington, NJ Widgets - Somerset County". Something that no one else is targeting and drives minimal traffic.</p> <p> </p> <p>Do I take this content down? I didn't have any affects, positive or negative from Panda, so I am hesitant to take down thousands of Google cached pages.</p></title>
Reporting & Analytics | | TheDude0 -
Will javascript generated links affect my bounce rate?
Hi all, I run a site called Applicable Jobs (http://www.applicablejobs.com) and from analyising my analytics I notice my bounce rate is unusually high at around 85%. I'm keen to get this right down as I've read recently that a high bounce rate is a metric Google uses in determining positioning in the SERPs. I honestly don't think it's the quality of my content because I feel it's genuinely useful to my target audience but I'm wondering if the way my jobs list is generated is causing an issue. At the moment I have my jobs listings generated through javascript so I can have nice effects and use a bit of ajax but if Google crawls it, it obviously won't be able to see the listings. So I'm wondering if when a user comes to the site and they click on one of the job listings, does the Google analytics code recognise that click because that link is generated through javascript? Thanks
Reporting & Analytics | | Benji870 -
Bounce Rate
Howdy Mozzers Does anyone know if the 'average time on site' in Google analytics is calculated with bounce rate included? For example if you have a 50% bounce rate and your average time on site is 2 minutes the actual time would be 4 minutes as the 50% bounce rate time is classed as 0. I hope that is clear! Cheers
Reporting & Analytics | | CraigAddyman2