How Do I Track AdCenter Keyword Data in Google Analytics?
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Like everyone else, I am looking for new ways to gather as much keyword data as I can in the wake of the dreaded (not provided) epidemic. This question focuses on keyword data from Paid Search. We all know this is very simple with AdWords because the data is right there in Google Analytics. MSN adCenter, however, is a different story as these parameters need to be added to the end of each destination URL. Here are the parameters I'm using:
utm_source=Bing&utm_medium=cpc&utm_term={QueryString}&utm_content={AdID}&utm_campaign=Leads
Everything is working well with the exception of {QueryString} which is returning nothing. I would really like to solve this issue because I do not have the time to add specific parameters for each keyword in all of my campaigns. Any advice would be greatly appreciated!
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Hey, sorry for not getting back to you quickly!
I currently use {keyword} instead of {querystring} in my bing parameters because I'm sending the information to Google, and I know that Keyword works already from using it in AdWords. Try this and let me know if you see anything change!
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