Negative keywords on AdWords account, but mispelling in customer query still triggers ad. Possible to avoid?
-
Ok, So this really p*#%d me off the other day.
I've built an extremely comprehensive list of Negative keywords for our trade bookbinding pages on Ad words.
Amongst 100's of others, I've also included every City, Town, Village, and County in the UK so our Ads don't get triggered by local search intent.
However, we're still getting clicks from searches like this one: **'binding services n worcestr' **
Question: If Google won't assume this is a misspelling of one of our Neg KW, how I can I possibly protect the account from this type of search?
Is this something we just have to accept having KW's on broad match mod/ phrase match?
-
Thanks. At least it's good to know that there no full proof way of avoiding this.
I think you're right about starting with exact match and expanding outward in this case.
It's a pity because we have some other campaigns that do well from broad match, capturing a plethora of variations on similar KW queries. They vary rarely triggering wasted clicks.
Many thanks to you both. I appreciate the response.
-
Hi Issac,
If you are using broad match keyword then your search terms include misspellings, synonyms, related searches, and other relevant variations.
In case of negative keyword you have to add misspelled as negative keyword otherwise ads will triggers for misspelled search query.
Thanks
-
I haven't been able to completely avoid this, and have not been able to find an exact answer to this question. However, I have been able to reduce the amount of non-relevant keywords from appearing. Here are some suggestions:
- Decrease the number of broad keywords used in your campaign.
- Use more phrase match and exact keywords.
- Monitor your campaign and do at least two weekly reviews and go through search terms and continue to mark more negative keywords.
Finally, I highly recommend that you start with only exact matches and then expand to phrase and broad as you identify your best keyword fits from viewing search terms.
I Hope this is helpful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
Broad Match Modifier - Adwords Experts
Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime850 -
Question regarding Google Adwords?
Just had a question regarding Google Adwords. I have an e-commerce store (kiwimodfurniture.com) in the furniture niche and I originally was planning to create a different ad group for each product. Since I have 1300 products I would have 1300 ad groups. However a lot of the products don't have enough search volume and Google won't display my ads. Then I decided to get a bit more broad. I plan on having an ad group for each sub category on my website. For example, modern lounge chairs, modern arm chairs, modern sofas, etc. Question: Is this too broad? Will the ROI be terrible because of this? Thanks!
Paid Search Marketing | | The_Kiwi_Man0 -
Adwords Search with Display select. Better ROI than just Adwords Search only?
What is your experience running Adwords Search with Display select? Are you getting a better ROI then just running Adwords Search only?
Paid Search Marketing | | marketvantageteam0 -
Cost of Retargeting (Remarketing) Ad Clicks
If you run an Adwords banner campaign with retargeting, how is the cost per click determined? My hunch is that it would be different than text ads in search result pages.
Paid Search Marketing | | ProjectLabs0 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
How to set up Adwords Account for Keyword Research
Hello, At the advice of some knowledgable people around here, we are setting up a $200-$300 Adwords campaign to determine keyword research. Our site is already doing well but we want to make sure we are targeting all the appropriate terms. What do we need to keep in mind in setting up this campaign. I assume we would do some broad match terms with a bunch of negative matching. Thanks!
Paid Search Marketing | | BobGW0 -
Google Adwords Clicks v.s. Google Analytics Visits
Hi Guys, This question has been asked several times before but after doing some research, I haven't really found the right solution and/or explanation. I'm currently seeing a 30-50% discrepancy in Adwords Clicks and Analytics Visits, where there are more clicks than visits in most situations. E.g. 74,127 clicks v.s. 46,845 visits (34 add-to-carts, 67 initiated orders, and a revenue of $12,000). Can anybody in the forum help explain this? Thank you, Jurgen P.S. I've also looked at all the tracking codes and everything seems to be alright, I've checked if any internal redirects are stripping off parameters but to no avail. Lastly, I'm not sure if this is a behavioral issue here in SEA--will first click (Adwords) and last click attribution (Analytics) be the only explanation? P.S.S. I'm seeing the same discrepancies with Facebook ads and Analytics.
Paid Search Marketing | | JurgenEstanislao0