Now that Google is no longer publicly displaying Page Rank updates, how will this effect Moz's ability to calculate DA and PA?
-
Hi,
How much more important do you guys think that Moz's Page Authority and Domain Authority metrics are going to become now that Google has stopped giving people public access to a site or pages Page Rank?
And how accurate is PA and DA as a measurement in comparison to Page Rank..so for example if I was seeking a guestposting opportunity and saw a site as having a PR of 4....if I now looked to Moz's Page and Domain Authority metrics instead...would that still give me equivalent information on the strength of that domain and thus make a judgement on whether it will be a worthy site for a guestpost..
I guess what I am asking is, how close is now looking at Moz's metrics (ie. a third party company) to the info on PageRank that was being updated by Google themselves?
Also will the lack of updated public PR info from Google effect the ability for Moz to calculate PA and DA??
Look forward to your replies on this,
-
would now looking at the DA and PA of the domain/page respectively, be equally effective in determining the quality of a site, to ascertain whether it is worth reaching out to...?
-Yea it will be more effective.
Hope this helps
-
Okay thank you.
I final question, in context of an example.
So based on the above, I would assume that, say someone was seeking a relevant guest post opportunity for a high quality piece of content that they had written. Whereas in the past they may have looked at a domains/sites PageRank to determine the authority/strength of a site/page when deciding which sites to reach out with the content piece, would now looking at the DA and PA of the domain/page respectively, be equally effective in determining the quality of a site, to ascertain whether it is worth reaching out to...?
Thanks.
-
"But what I was getting at was, did DA and PA scores take publicly available Page Rank information into account when compiling the scores?"
No they did not, Page Rank was not as great of a metric to track to begin with.
UPDATE I have no sure way of knowing if they did so in the past or starting out, maybe we will get an actual answer from a Moz staff if it was part of dozen of other factors. But its highly unlikely.
-
Hi thanks for your response,
But what I was getting at was, did DA and PA scores take publicly available Page Rank information into account when compiling the scores?
Because if they did, surely the scores will have changed/possibly becoming less accurate as Google has now made PageRank data private, so that is one less factor that Moz can include in their scores for DA and PA?
-
Domain Authority is Moz's calculated metric for how well a given domain is likely to rank in Google's search results. It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors.
(source: http://moz.com/learn/seo/domain-authority)
At this point because its been atleast 6mo since last PR was updated, DA and PA is more accurate.
"would that still give me equivalent information on the strength of that domain and thus make a judgement on whether it will be a worthy site for a guestpost"
-In my opinion it has always given a more valid metric of authority and strength than PR.
The only downside and to comment to "how close is now looking at Moz's metrics (ie. a third party company) to the info on PageRank that was being updated by Google themselves"
Mozscape is not as large as the Google index, but it is pretty big and significant now.
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will editorial links with UTM parameters marked as utm_source=affiliate still pass link juice?
Occasionally some of our clients receive editorial mentions and links in which the author adds utm parameters to the outbound links on their blog. The links are always natural, never compensated, and followed. However, they are sometimes listed as utm_source=affiliate even thought we have no existing affiliate relationship with the author. My practice has been to ask the author to add a rel="norewrite" attribute to the link to remove any trace of the word affiliate. I have read that utm parameters do not affect link juice transfer, however, given the inaccurate "affiliate" source, I wouldn't want Google to misunderstand and think that we are compensating people for followed editorial links. Should I continue following this practice, or is it fine to leave these links as they are? Thanks!
Industry News | | Terakeet0 -
Subdomain initials vs full city name(s) for a multi city subdomain site?
Helping with a multi-city non-profit magazine/news blog. Subdomain options; sf.domain.com, ny.domain.com, la.domain.com sanfrancisco.domain.com, newyork.domain.com, ... Some cities added, will as an example seol.domain.com a city that doesnt have a recognizable initlals, like NYC for example. For brand, recognition, seo benefit, what have you used and why? Thanks
Industry News | | vmialik0 -
Is there a way to get a list (backlink profile) of all tiny url's that point to my site or a competitors site?
I have noticed that most all links you find in all the major back link profile tools such as OSE or GWM, etc... do not show tiny url's. If there is a service that shows all the tiny urls pointing to your site, can someone please share. It has already been proven that tiny url's do pass link juice, so with that being said... if there is no way to find all the tiny urls that point to a site, wouldn't it be a great strategy to create all my back links with tiny url's to mask my profile from competitors? Thanks!
Industry News | | johnd57890 -
Is this still Google?
My niche, my concern.
Industry News | | webfeatus
http://www.google.com/search?q=jimbaran+villa
My site just dropped out of the rankings completely. But if you look at the Google search above you will notice 2 things:
1. First page: 75% of space above the fold is dedicated to Google making money
2. Subsequent pages: It is like you don't actually search "Google" If you flip through a few pages what you actually search is:
agoda.com
flipkey.com
tripadvisor.com
homeaway.com Do I have a point or am I simply having a cynical day?1 -
About Ranking
I have a question regarding keywords and ranking I am running a campaign using "Conference venues Park Lane" as one of the keyword. I am already in first place google with that keywords but not the the right landing page. How can I fix that. Google is sending to the wedding landing page and not the conference one. Any idea?
Industry News | | lnietob0 -
Google+ profiles and Rel Author. Extensive question
A bit of a mammoth question for discussion here: With the launch of Google+ and profiles, coupled with the ability to link/verify authorship using rel=me to google+ profile - A few questions with respect to the long term use and impact. As an individual - I can have a Google+ Profile, and add links to author pages where I am featured. If rel=me is used back to my G+ profile - google can recognise me as the writer - no problem with that. However - if I write for a variety of different sites, and produce a variety of different content - site owners could arguably become reluctant to link back or accredit me with the rel=me tag on the account I might be writing for a competitor for example, or other content in a totally different vertical that is irrelevant. Additionally - if i write for a company as an employee, and the rel=me tag is linked to my G+ profile - my profile (I would assume) is gaining strength from the fact that my work is cited through the link (even if no link juice is passed - my profile link is going to appear in the search results on a query that matches something I have written, and hence possibly drain some "company traffic" to my profile). If I were to then leave the employment of that company - and begin writing for a direct competitor - is my profile still benefiting from the old company content I have written? Given that google is not allowing pseudonyms or ghost writer profiles - where do we stand with respect to outsourced content? For example: The company has news written for them by a news supplier - (each writer has a name obviously) - but they don't have or don't want to create a G+ profile for me to link to. Is it a case of wait for google to come up with the company profiles? or, use a ghost name and run the gauntlet on G+? Lastly, and I suppose the bottom line - as a website owner/company director/SEO; Is adding rel=me links to all your writers profiles (given that some might only write 1 or 2 articles, and staff will inevitably come and go) an overall positive for SEO? or, a SERP nightmare if a writer moves on to another company? In essence are site owners just improving the writers profile rather than gaining very much?
Industry News | | IPINGlobal541 -
How long after making changes will position on Google be altered?
I'm curious as to how long Google updates take these days? I'm just getting back into SEO after 9 years and I recall back in the day there was a monthly "dance" during which page results were updated. Is it more frequent now? Thanks
Industry News | | celife0