SEO structure question: Better to add similar (but distinct) content to multiple unique pages or make one unique page?
-
Not sure which approach would be more SEO ranking friendly?
As we are a music store, we do instrument repairs on all instruments. Currently, I don't have much of any content about our repairs on our website... so I'm considering a couple different approaches of adding this content: Let's take Trumpet Repair for example:
1. I can auto write to the HTML body (say, at the end of the body) of our 20 Trumpets (each having their own page) we have for sale on our site, the verbiage of all repairs, services, rates, and other repair related detail. In my mind, the effect of this may be that: This added information does uniquely pertain to Trumpets only (excludes all other instrument repair info), which Google likes... but it would be duplicate Trumpet repair information over 20 pages.... which Google may not like?
2. Or I could auto write the repair details to the Trumpet's Category Page - either in the Body, Header, or Footer. This definitely reduces the redundancy of the repeating Trumpet repair info per Trumpet page, but it also reduces each Trumpet pages content depth... so I'm not sure which out weighs the other?
3. Write it to both category page & individual pages? Possibly valuable because the information is anchoring all around itself and supporting... or is that super duplication?
4. Of course, create a category dedicated to repairs then add a subcategory for each instrument and have the repair info there be completely unique to that page...- then in the body of each 20 Trumpets, tag an internal link to Trumpet Repair?
Any suggestions greatly appreciated? Thanks, Kevin
-
You're most welcome Kevin! I like Kurt's response too and it makes sense. Best of luck and let me know if you ever need anything else or have other questions!
-
Right on! Thanks Kurt! That would just feel right to do it like that... sometimes gets confusing on what out-weighs what for prioritizing SEO, but I really think you nailed it on the head! Thanks again!
-
Awesome! Thanks!! Great link too! I think you and Kurt are on the same page here with simplicity and keeping it unique. Thanks again Ashkan!
-
I'd go with creating a repairs section and having different pages for the various types of instrument repair you offer. I'd recommend this for two reasons.
- By having unique pages for the various types of instrument repair as well as a category page for instrument repair, you are able to target keywords specific to instrument repair. You can only effectively target so many keywords on a page, so, having different pages for sales and repairs allows you to target more keywords.
- Users looking at a sales page are probably wanting to buy an instrument, not get an instrument repaired. So, the repairs information is most likely irrelevant for them at the time and will only serve to confuse things during the buying process. I generally think pages need to be kept as simple as possible, regarding content topics. Too many topics and you confuse people and make it harder for them to find what they want. So, keeping each topic to it's own page is usually better for the user experience.
Kurt Steinbrueck
OurChurch.Com -
You are asking a great question. My suggestion would be to forget about SEO and write the content in the way that would make sense to you as a professional and also in a way that you really think your end consumer would like. SEO is basically a method for Google to try to figure out what people would like the most and rank those sites that seem like they would be more appealing to the people who are searching for similar terms. So I highly suggest you totally ignore what SEO tactic you should use for your content and focus on how to make your content better for your visitors.
Let me address one technical thing though; what you are asking some refer to as Siloing. Bruce Clay has a well written article about this that you can find: http://www.bruceclay.com/seo/silo.htm . This will help you understand how you should restructure your content in a way that is easiest to understand for both the consumer as well as the search engine. I would probably be able to help you more if I knew what your website's structure looked like but I hope this gives you some general guidelines. Good luck to you!Ashkan Sobhe
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do I need multiple 301s to preserve SEO
Many years ago I created website www.original.com. Two years ago I redirected website www.original to www.neworiginal.comusing 301 redirects. I have now created www.rebranded.com. I want to maintain all SEO value. Should I redirect both www.original.comand www.new original.com to www.rebranded.com? Or do I only need to redirect one of them and if only one which one? If I need only to redirect one can I delete the other, why or why not. Of course the url are fictitious. I truly appreciate your help
Intermediate & Advanced SEO | | PhotoStl0 -
Which one is better?
We are creating a new website and got stuck while deciding the URL structure. Our concern is which url is better in terms of SEO i.e. pune.fabogo.com/spa or fabogo.com/pune/spa and why. Also which one would rank faster if someone searches for spas in pune if both pages are same.
Intermediate & Advanced SEO | | fabogo_marketing0 -
SEO impact of mouse over text on product page
Hi, we recently improved our product page to show more color options, like this http://www.prams.net/knorr-baby-voletto-sport-pram-stroller-reversible-seat-green-a?inref=home-left In order to improve the seo, we expanded our rich snippets the following way we added all color options, skus and prices as "items offered" we are showing the highest and lowest price range and eliminated the base price https://developers.google.com/structured-data/testing-tool/ Google now shows the price range in the rich snippet. The questions is: as the user see the original color, the price and the sku only when mousing over the small images. We are worried that this could be treated a "hidden text". Does anybody have experience in this matter or a way a to solve it better? Thanks in advance Dieter 8WthtQY
Intermediate & Advanced SEO | | Storesco0 -
301 or 404 Question for thin content Location Pages we want to remove
Hello All, I have a Hire Website with many categories and individual location pages for each of the 70 depots we operate. However, being dynamic pages, we have thousands of thin content pages. We have decided to only concentrate on our best performing locations and get rid of the rest as its physically impossible to write unique content for all our location pages for every categories. Therefore my question is. Would it cause me problems by having to many 301's for the location pages I am going to re-direct ( i was only going to send these back to the parent category page) or should I just 404 all those location pages and at some point in the future when we are in a position to concentrate on these locations then redo them with new content ? in terms of url numbers It would affect a few thousand 301's or 404's depending on people thoughts. Also , does anyone know what percentage of thin content on a site should be acceptable ?.. I know , none is best in an ideal world but it would be easier if there we could get away with a little percentage. We have been affected by Panda , so we are trying to tidy things up as best at possible, Any advice greatly appreciated? thanks Peter
Intermediate & Advanced SEO | | PeteC120 -
Get Duplicate Page content for same page with different extension ?
I have added a campaign like "Bannerbuzz" in SEOMOZ Pro account and before 2 or 3 days i got errors related to duplicate page content . they are showing me same page with different extension. As i mentioned below http://www.bannerbuzz.com/outdoor-vinyl-banners.html
Intermediate & Advanced SEO | | CommercePundit
&
http://www.bannerbuzz.com/outdoor_vinyl_banner.php We checked our whole source files but we didn't define php related urls in our source code. we want to catch only our .html related urls. so, Can you please guide us to solve this issue ? Thanks <colgroup><col width="857"></colgroup>
| http://www.bannerbuzz.com/outdoor-vinyl-banners.html |0 -
Multiple retail sites redirected to one
Recently our company has acquired several high ranking retail websites which sell only our brand of products. We are now considering consolidating all our online sales from these different retail sites to be direct to our main website. The question we have is how do we do this without negatively affecting SEO for these high ranking retail sites?
Intermediate & Advanced SEO | | DennyGan0 -
Is My Competitor Beating Me With A Better URL Structure?
A competitor is consistently beating my website on non-competitive, long tail keywords. His DA is 32 compared to my 46. His average PA is 23 to my 28. His average On Page Optimization Grade is a C compared to my A. His page speed score using YSlow is a 71 compared to my 78. The only thing I can think of at this point is that he has a better URL structure. We both have the keyword in the URL, but his structure goes like this (keyword: apw wyott parts): www.competitor.com/apw-wyott/parts While mine goes like this (I had nothing to do with this site's architecture; this is what I'm stuck with for the time being): http://www.etundra.com/APW_Wyott_Parts-C347.html It should be noted that the last word in these keywords is always the same - "parts." These keywords are for parts by different manufacturers so they follow a consistent pattern: [manufacturer-name] followed by "parts." Also, the "C347" on the end of my URL is the category number given to this particular category of products in our database. Are his URLs beating me or should I continue to look for other factors? If so, what other factors should I consider?
Intermediate & Advanced SEO | | eTundra0 -
Redirect of just one internal page
If I have 2 domains with different content that are in same topic, and each one lives on its own IP-address, what could be the result if I do permanent redirect of just one internal page from one domain to counterpart page of another? What if I use rel=canonical instead of R301? Thank you!
Intermediate & Advanced SEO | | kolio_kolev0
