Keywords/URL
-
Greetings! I've read previous posts on this topic, but wondering if something has changed recently...On the on-page grading, the following was suggested:Use Keywords in your URL - high importance - easy fix _(In the past it has read difficult fix). _Could it be as easy as creating a new page with the name in the url, then redirecting to it? My site is www.enchantingquotes.com and the keyword that brings in virtually all of business is "wall quotes". I've read in the forum this isn't worth the trouble of trying to do, but the "easy fix" comment has me wondering...?Any help is much appreciated....I'm been trying to recover from a recent unexplained drop in rank. Ugh! (So feel free to analyze my site LOL!) :DA huge thanks for any advise!
-
Thank you, Peter. I will analyze sites 3-6 and try to figure out what happened. I appreciated all of the help.
-
Hi Cindy
Without more details it's difficult to pinpoint what the reason may be and even with details sometimes it's not possible to say categorically that 'this' is because of 'that'.
I recommend you doing a competitor analysis of the top ten ranked sites for the keyword you used to rank 3 for but now 7. In particular, have a detailed look at the sites that have snuck ahead of your site in those positions (so positions 3-6) to see if you can identify any metrics where they may now be out-performing your site. Is there anything that could make the page they are ranking for (and their site on a wider scale), possibly more relevant for the search.
As I say, there may just be pointers which may or may not have made the difference, but there may be something more definitive you can identify.
Peter
-
Hi Cindy. My stores used to be on Yahoo Merchant Solutions, so I know that changing things in that system can be tricky. Besides being a Moz member, you may also want to join the Yahoo Store Owners forum at yourstoreforums.com to get tech and marketing advice on Yahoo store issues.
-
Hi Peter,
I do not know how to change the URL of a page, other than to create a new one and do a redirect...
I had not made any changes to the site (other than adding new products here and there) prior to the page rank drop. Even though it is such a small page rank drop, it means several hundred $'s a day in this niche. I monitor page rank myself and I have been using the free trial here. It's been super helpful - hoping once I get this issue handled we'll be back up there
Thanks for your time!
-
Hi Cindy
Providing you can change the URL of your existing page you don't need to create a new page, just update the URL. If you cannot update the URL however, then yes, the only way will be to create a new page. In either case though you must create a 301 permanent redirect from the old URL to the new URL.
In terms of the traffic drop of the page, then that would have been due to the page dropping from #3 to #7. As Doug said, had you made any changes prior to that which could have caused the drop. In terms of anything Google may have done, it's possible, but difficult to pinpoint for relatively small drop like that.
How do you check where your page is ranking? If just by testing yourself in Google then you cannot be sure of that because of Google's personalisation of search results, so it's worth checking In Moz Pro by signing up for a free trial (if you haven't done that already) and using the Rank Checker tool. That will give you a much better view of where your page ranks for the country you check it from.
Peter
-
Thank you so much for the reply. I built the store using Yahoo Store Editor. Traffic dropped about a month ago (I heard buzz there was another Google update then). I went from #3 to #7 for keyword wall quotes. My on page grades are good but I can't get my rank back up.
-
It will be of varying degrees of difficulty depending on which platform your site is built on and your server. ie your server looks like it is Apache but I am not sure which cms your using?
Any ideas when your traffic dropped off and what changes you have made to your site around that time might help.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword explorer
Hello, In Keyword explorer out of all the possibilities : https://moz.com/blog/announcing-keyword-explorer-mozs-new-keyword-research-tool Include a Mix of Sources Only Include Keywords With All of the Keyword Terms Exclude Your Query Terms to Get Broader Ideas Based on Closely Related Topics etc... Which one should I use to do my keyword research because they all me different possibilities of keywords. Rand in his article says closely related topic is best for single words like piedmont for example I imagine but what about 2 word keywords like bike tours what is best to use... Thank you,
Keyword Research | | seoanalytics0 -
Blog - SEO Better? MyCompany.com/blog or marketing.MyCompany.com/blog? Percent difference?
We started blogging aggressively 3 months ago to bolster our organic search. We are building a new website and wonder if hosting our blog directly on our site is better than marketing.mycompnay.com? Is MyComanpany.com/blog a better choice - what percentage of SEO value would it be? We are building a new WordPress website. Our blog is currently hosted on a subdomain with HubSpot software. WILL OUR SEO BE SIGNIFICANTLY MORE EFFECTIVE HOST THE WEBSITE DIRECTLY OUR DOT COM? It won't be as convenient with HS tool but we want the best possible SEO.
Keyword Research | | Joseph.Lusso0 -
Semantic Keywords Research
Where is the best place or tool to research semantic keywords - any help would be greatly appreciated
Keyword Research | | Bossandy0 -
How would you optimise a site for close variations of a keyword, such as [data capture + application/app/software/technology/tool/solution]
Hey all, We're a data capture app looking to optimise our site: akkroo.com. There are lots of industry-specific & use-case-based content pages we can create, but how should we optimise our site to capture traffic for keywords that could (almost) be classified as synonyms? Particularly, I'm thinking keywords such as: data capture app data capture application data capture software data capture tool data capture tools data capture technology etc. My industry-specific pages will all have completely unique content, but I'm struggling to work out how I should architecture pages that target keywords that are almost identical, such as the list above. The content on these pages would technically be 'unique', but each page would be very similar to one another. And how would we link to these pages internally? I can't really see it adding to the user experience, but I can't see how I can target all of these keywords without having individual pages for each... Thanks in advance for any help that can be shared; appreciate it! Brian
Keyword Research | | brandrsn0 -
Keyword tool suggestions??
Hello, What does everyone use as a good keyword tool for keyword research? I previously used Google's, but would like something better than what its become. Thanks!
Keyword Research | | CHECOM0 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1 -
Keyword with or without stress?
hi to everyone, I'm new here I'm doing some research for keywords related to sofa in brazil. Portuguese use lot of stress in writing words. there are many important keywords that should be written with the stress. For example: sofás but I'm measuring many more researches for the same word without stress (see attachment). This is the same for many other key phrases with 2 or 3 words. in 90% of the case, key phrases without stress has many more researches Now I have 3 questions: results are very similar for these two keys. are really two different keys or are they the same for google? what number to keep for total search? the higher? the sum between the two? what keywords I have to use in the pages? "sofás" is the correct one, but "sofas" has many more research? U1sYe.png
Keyword Research | | eriksatie0 -
How do I make sure my homepage ranks better than my 2nd page when I need the same keywords for both? I don't want them competing against each other for keywords.
I seen here on SeoMoz something about more than one page having the same keywords so they don't compete against each other for the same keywords that makes sense to me. But I would like my main page (homepage) to be ranked better over time rather than the 2nd page or do I just not care about the second page ranking at all and don't SEO the page very well? ,Both pages have similar content so I need the keywords for both. So im very confused on what to do with the second page. Thanks in advance to any helpful answers, i am a newbie when it comes to SEO.
Keyword Research | | DreamKandy0