Getting Connections to Follow LinkedIn Company Page
-
I've just started a freelance contract with a client promoting their content over social media, primarily Twitter and LinkedIn.
As I've started to manager their accounts, I noticed they have set up both a personal LinkedIn page under the company name as well as a Company Page.
The "personal" account has 330 connections but the Company Page only has 17 followers. Has anyone had success with a good strategy for quickly and effectively promoting the Company Page to the personal connections?
I'd like to actually migrate the connections over to the Company Page, which should be the primary focus.
Thanks for any help.
-
Richard and Vadim have some great points. I'd also look into an email marketing campaign to highlight some notes about LinkedIn and profile what and how your company uses LinkedIn to engage with Groups, updates, industry news, etc.
Hope this was helpful to compliment the other ideas.
Patrick -
You can also
- follow other companies on LinkedIn; some will follow you back.
- Add the page URL to your email signature
- https://developer.linkedin.com/plugins + https://developer.linkedin.com/plugins/company-profile-plugin add follow company profile to pages
Hope this helps
-
Carl,
To begin with we would throw away the "personal company page". I would hazard to guess that most people connected with that page because of the name attached to it. (Either the Owner/President or the Marketer behind it.)
Here are some suggestions though to build up the company page:
- Turn the personal page into the Owner page and use it as a ghost account.
- Have the personal profile shoot out updates and occasionally share the brand's updates.
- Engage with people using the personal profile in relevant groups.
- Have the entire company like the page.
- Use LinkedIn Ads, to promote the brand.
- Have the company use the company page to post jobs. (LinkedIn by default has you follow the brand you're applying to on LinkedIn.)
Those are some quick thoughts. Sadly there's no magic bullet, the goal is to interact and actually use the platform as it should be...but in particular posting jobs is a great way to increase it.
- Richard
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google+ Brand Page in Knowledge Graph
We've been unsuccessfully trying to get our brand's Google+ page listed in the Knowledge Graph for our brand. I believe that our markup on our website is correct. Can anyone advise on why we can't get this to pull up in the knowledge graph? Google+ page: https://plus.google.com/+Tacticalgearcom Knowledge graph for TacticalGear.com: https://www.google.com/search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=tacticalgear.com&oq=Tac&aqs=chrome.0.69i59j0l2j69i57j0l2.2831j1j7
Social Media | | cat5com0 -
How to use LinkedIn as marketing tool
Depending on what market you're in LinkedIn seems to be extremely powerful, does anyone have any experience of marketing using LinkedIn as a platform? All suggestions and tips welcome...
Social Media | | seoman101 -
New FaceBook Fan Page Call To Action Button !
Hi On one of my projects FB fan pages ive been given option to create a CTA button such as 'Shop' 'Contact Us' 'Watch Video' etc etc However on another projects FB fan page i logged in to try and set up for too and not being given the option although has many thousands more fans than the page i had been offered it for !1 Does anyone know how new this option is and likely reason only being offered it for a low fan number page and not pages with high fan numbers ? All Best Dan
Social Media | | Dan-Lawrence0 -
Is it possible to Merge a Google+ Page with Google Places/local Page on G+
I have seem to have a problem (well think its a problem!) We have a google+ page for our website/ brand (which is verified) and also seem to have a separate google places G+ page (the one with just two tabs at the top.. Photos and About). When you google our brand, google has added a google+ page link but this links to the places one and not our social g+ page. Is it possible to merge these two pages into one? ps i have added rel="publisher" directing to the main google+ page (not local) on the home page and the local G+ page is not verified. Ben
Social Media | | QGS770 -
Track Referral Visits on Facebook Fan Page
I have fan page on facebook. Recently i started social bookmarking and directory submission for that facebook Fan Page, Now i wanted to know how can i track those referral visits, from which bookmarking site visitor comming on facebook fan page.
Social Media | | sachinshelar0 -
How do you generate followers on twitter?
Hi, How do you generate followers on twitter? I see a lot of people are saying follow others to gain more followers, use #tags and engage with other peoples tweets. But with the last point, all the tweets I find under search are spam. As an example, if you searched 'SEO' all you are going to get is lots of ' view this article' type tweets. It's almost like there is more business/spam then actual real people. Cheers
Social Media | | activitysuper0 -
Twitter Username: Keyword or Company Name?
Hello everybody! I'm in doubt with which one is the best: To have a Twitter profile name with: 1)the company's name.
Social Media | | seomasterbrasil
Of course it's good for branding, but it's a B2B, industrial market. 2)a relevant keyword.
Will it bring traffic, considering that is a B2B, that works different. The question is: does Google gives relevance to username with keyword in it? If yes, have it a great value, or should I use the company name? Thanks! =]0 -
Are you doing SEO on Twiiter and Facebook pages?
Seems to be a thought process emerging (CALL THE MEDIA!) that twiiter and facebook are having through various different paths a real ranking effect. Is anyone now doing SEO on a clients Social media page because of this. I know they are no follow. I am not sure they don't pass juice.
Social Media | | MBayes0