International SEO (USA & UK)
-
Hi
I have a client project site thats been operating successfully in the UK now for a few months and looking to expand offer to USA.
Their dev team thinks best to have a UK & US subfolder with IP sniffer serving up the relevant version depending upon ip location
Apart from price differences and some spelling differences content will likely be duplicate.
Please can anyone offer advice in regard to the above such as links to latest international seo resources/articles etc (i have seen Aleydas great WBF).
If anyone has any experience of above scenarios (i.e. knows of probs with ip sniffer method in regard to seo or essentially having dupe folders for uk & usa just with local differences) then any advice comments will be much appreciated ?
Many Thanks
Dan
-
Hi Max
So do you need an individual site map for each country subfolder as well as hreflang, or either or (since you say or) ?
Should subfolders be of the format /en-us/ & /en-gb/ etc ?
Any resources you recommend for finding the right way to deal with IP sniffing or not ? or preferred alternate solutions ?
Many Thanks
Dan
-
Thats great info thanks very much Maximilian !!
-
Hey Dan,
If you are correctly using rel="alternate" hreflang= meta tags or sitemaps, then it shouldn't matter if you have mostly similar content. One of Google's examples is just like your question:
Your pages have broadly similar content within a single language, but the content has small regional variations. For example, you might have English-language content targeted at readers in the US, GB, and Ireland. Now, your question on IP sniffing is a slightly different kettle of fish. Google contradict themselves in their own guidlines!
On this page, Multi-regional and multilingual sites, they say:
Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site. Yet here, Introducing "x-default hreflang" for international landing pages, they say:
The homepages of multinational and multilingual websites are sometimes configured to point visitors to localized pages, either via redirects or by changing the content to reflect the user’s language. And then there is this recent video from Matt Cutts: Is redirecting users based on their location spam?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Generating Dynamic Meta Titles for SEO - Advice?
Hi, I'm working with a new client that works with a lot of suppliers and they want to have their titles built in a specific way. If I generate a template (so to speak) will generating dynamic meta titles have a negative effect on their SEO and is this even possible? If so, what would be the best way to handle this? There is approximately 100 suppliers. Any feedback/advice is appreciated!
On-Page Optimization | | daniel-brooks0 -
Phone number for SEO
We have had an interesting question from a client. They have asked if removing their phone number from their website would have an affect on their rankings. Our immediate answer was 'No' but it may affect the Brand, Usability and Customer experience by restricting the methods of contact. This then made us think that perhaps then it could have an effect in the long term. This situation is also complicated by the fact that they do not have a Google Local Plus account for operational, sensitivity reasons (they don't want to openly publicise their address) We believe that there shouldn't be any negative affect but thought we would open a discussion. Thanks in advance for any comments/ideas.
On-Page Optimization | | vital_hike0 -
Is it SEO-wise to edit an already published article?
One of the pages on the website is #7 on the first page for a highly competetive keyword. Since I would like to improve rankings and the page is not optimized (e.g. keyword density is 0), is it SEO-wise to edit an article and create a good on-page optimization? Of course, the ultimate goal is to be in TOP 3 for a specific keyword.
On-Page Optimization | | zorsto1 -
Onpage SEO before Offpage?
Hi there, I want to ask why should a website first have Onpage optimization and after that Offpage optimization or Link building/earning? I have read that this is better, even obligatory in many articles but I am not sure for the reason and benefits of that. Can at least social media optimization start at the same time or at the middle of the Onpage optimization?
On-Page Optimization | | vladokan0 -
SEO- SLIDER
Are sliders bad for SEO. I have a slider that uses HTML elements. The text in the slider is in the source code; however, the words are surround by unreadable code. Give me an example of good SEO friendly sliders for wordpress. Who uses what and why?
On-Page Optimization | | JML11790 -
What are the best eCommerce sites from an SEO perspective?
We're working hard on improving our website right now, and would love to get the community's examples of the best eCommerce sites out there, from an SEO and a general customer-centric design perspective...
On-Page Optimization | | reddogmusic0 -
Multible Dublicate Titles & Descriptions
Hi, I reviewed a site for a client recently and noticed when I produced a crawl report (SEOmoz) that there were thousands of pages with the same content. This is because the developer added a ticket booking system which has a page for each day up to 2017 (5 years). I see in my campaign monitoring that this results in 9,445 duplicate content errors. The site is only 3 months old and has a Google PR of 4 and is ranking reasonable well for main keywords. Just wondering if there is a way to fix this or should I leave it. Is it eventually going to result in problems?. I cant see these pages when I view the server with FTP - perhaps they are dynamically created. Pat
On-Page Optimization | | Patff0 -
SEO for Japan
Google and Yahoo are the two major search engines in Japan. You can search using Western characters, and you often see English language results with Japanese (Chinese) characters next to them. As I don't speak Japanese, how do I approach SEO for my Japanese-language site? would appreciate any experiences and educational sources on the topic.
On-Page Optimization | | KnutDSvendsen0