Where to learn how best to promote content?
-
So now I created some really good content (with help of Egol and Peter here on moz.com) and now I need to promote it. To get it in front of authoritative sites so they hopefully will write about and link to it.
I erroneously figured it would be fairly easy. I contacted two writers of a high level industry blog/magazine that previously had mentioned us in press, sent them an email with an invitation to check it out and please let me know what they thought. NO response. They probably get deluged.
Anyway, I can't afford to pay a marketing company to promote it. Where can I learn how to best do this myself? The content isn't going to help anyone if no one sees it....
Thanks for any leads!
Ron
-
Hi Ron,
A good tactic can be to find out where people are talking about or asking questions that your created content answers. A good way to do this is to use google to find forums and online communities that are discussing the very area that your content is related to. Drawing people to your content in these forums and communities can be a good way to raise brand awareness or have people reading and sharing your content (providing it is v. good quality or answers their questions).
Another great way to promote it is through social media. Doing this well though through social media usually requires a strong following and regular quality content updates. If you do this well, this platform for content promotion is most effective.
All the best,
Gav.
-
Thanks so much. You have a second career as a content marketing consultant! Heck I'd hire you!
-
This site does sell physical product.
The homepage has three vertical columns. The right column is entirely content. How to use the products, how to select them, product comparisons, how to repair them, history, printable instructions, videos, The first link in the top navigation goes to an huge page of free information. The last link goes to a blog and the next to last link goes to a youtube channel.
Make your site the "go to place" for your product niche and you will get a lot of traffic, receive fewer questions by email and kill your competitors in the long tail.
I run adsense on every page too, but block my hard core competitors.
-
Hi Egol
That's an interesting angle. Seems putting these links where your retail shoppers see it on home page and click on the link would hinder product sales conversions. Since it could be distracting them from their shopping purpose. Does your site sell a physical product?
-
Here's what I do with new content.
-
Publish it on my website.
-
Promote it on my homepage and on relevant pages on my website.
Usually, I do nothing beyond that. The page initially ranks deep in the SERPs but starts climbing over time. Slowly the traffic grows, a few of my visitors share it and that brings in more visitors. In several months the page is visible in relevant SERPs and pulling in increasing amounts of traffic.
Rarely, I will contact a blogger or two who regularly point at interesting content.
Usually, I write additional articles that are closely related but compete for entirely different keywords. These will start pulling in traffic and as the collection grows all of the pages rise in the SERPs.
Most people don't have the patience for that, but instead of spending time on promotion, I am preparing another page of content. After doing this for a few years I have a lot of traffic and a site that ranks well for most pages that I publish within a few months.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same content, different languages. Duplicate content issue? | international SEO
Hi, If the "content" is the same, but is written in different languages, will Google see the articles as duplicate content?
Intermediate & Advanced SEO | | chalet
If google won't see it as duplicate content. What is the profit of implementing the alternate lang tag?Kind regards,Jeroen0 -
An Unfair Content related penalty :(
Hi Guys, Google.com.au
Intermediate & Advanced SEO | | jarrodb
website: http://partysuppliesnow.com.au/ We had a massive drop in search queries in WMT around the 11th of september this year, I investigated and it seemed as though there were no updates around this time. Our site is only receiving branded search now - and after investigating i am led to believe that Google has mistakingly affected our website in the panda algorithm. There are no manual penalties applies on this site as confirmed by WMT. Our product descriptions are pretty much all unique but i have noticed that when typing a portion of text from these pages into google search using quotation marks, shopping affiliate sites which we use are being displayed first and our page no where to be seen or last in the results. This leads me to believe that Google thinks we have scraped the content from these sites when in actual fact they have from us. We also have G+ authorship setup. Typing a products full name into Google (tried a handful) our site is not in the top 100 or 200 at times, i think this further clarifies that we are penalised. We would really appreciate some opinions on this. Any course of actions would be great. We don't particularly want to invest in writing content again. From our point of view it looks like Google is stopping our site from ranking because it's getting mixed up with who the originator for our content is. Thanks and really appreciate it.0 -
How do you archive content?
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant". My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website? How do you technically archive content? watch?v=y8s6Y4mx9Vw
Intermediate & Advanced SEO | | SorinaDascalu1 -
Best Keyword Taxonomy Discussion
Sorry to bring this up again but I think the title was very misleading resulting in helpful members ignoring the question/thread completely. Also, I believe this should be in the discussion section, but please correct me if I'm wrong? Hi All, This is my first post and hopefully a question that could help others in similar positions as I haven't been able to find a concrete answer on this anywhere. Say we are trying to rank for the keyword "security testing tools". Product name is "Sectest" and its a security testing tool. *We currently have an "SEO" section that is purely good content and the idea with this is to be able to rank for "security testing tools" talking about what to expect and look for in such tools and relevant content - Linking to our product page at the end of it. structure is brand.com/security-testing/tools and that would have a link to brank.com/products/sectest Obviously product pages would get their meta tags and content re-written so we don't compete for the same keywords. Is this approach optimal? or would google want us to link directly to the product page instead of "information" about security testing tools? Nobody in our sector is taking this approach and we have already started it, but I am starting to wonder if I am getting into big trouble further down the line. Thanks and best regards, 2 Responses<a class="image-button add-response-button"> </a><a name="post-131828"></a> | JorgeGarciaAspirant | about 22 hours ago |JorgeGarcia Just to make it clearer. Our competitors seem to be using "security testing tools" directly in their product pages. We would like to use "security testing tools" for a page with content on it and an introduction to our product and then link to our product page. | <a name="post-131872"></a> | SEO5Journeymen | SEO5Director - Marketing at SEO 5 Consulting Hi Jorge, How are your competitors ranking for their approach by using security testing tools directly. If they are doing well then i would adopt the same strategy and try to beat them with quality backlinks and good on site optimization. SEO is not the only thing you have to worry about , you also should keep conversion rates in mind. By first taking the visitors to a security tools page and then your product page you are increasing your conversion funnel and this might impact your conversion rates. At the end of the day , it's all about sales/revenue/leads/ROI so you dont want to do anything to jeopardize your conversions. That one extra step that the visitor has to take might result in fewer conversions. <a class="image-button add-response-button"> </a> | <a name="post-131946"></a> | JorgeGarcia |
Intermediate & Advanced SEO | | JorgeGarcia
JorgeGarcia Hi there, Although I do understand your reasoning, we have the resources and people quantity to focus on all things at once being a big a company. So at the present moment it wouldn't be a matter of prioritizing work - but rather - delivering the best future-proof strategy. I don't mind doing the same as our competitors, but sometimes stepping out of the sheep line is good. You do make a great and very valid point addressing that this is an extra step for the visitor and could lead to fewer conversions. This is holding me back a little bit. But, if properly implemented, wouldn't a content focused site rank way better than a product page would? I guess the real question is if prospects would really find value in the information about "security testing tools" or they would rather just get the product page instead. But just looking from Google eyes, what do you think of this approach? _After re-reading my post I realize I might sound as if all I want is you to agree with me and justify my approach, I don't really. I would really value any honest thoughts and reasoning 🙂 _ |0 -
How to promote good content?
Our team just finished a massive piece of content.. very similar to the SEOmoz Begginer's Guide to SEO, but for the salon/aesthetics industry. We have a beautifully designed 10 Chapter, 50-page PDF which will require an email form submission to download. Each chapter is optimized for specific phrases, and will be separate HTML pages that are publicly available... very much like how this is setup: http://www.seomoz.org/beginners-guide-to-seo My question is, what's the best way to promote this thing? Any specific examples would be ideal. I think blogger outreach would likely be the best approach, but is there any specific way that I should be doing this?.. Again a specific start-to-finish example is what I'm looking for here. (I've read almost every outreach post on moz, so no need to reference them) Anyone care to rattle off a list of ideas with accompanying examples? (even if they seem like no-brainers.. I'm all ears)
Intermediate & Advanced SEO | | ATMOSMarketing560 -
Local SEO Best Practices
Hello Everyone, I'm new to SEOmoz, I'm looking to use this as a tool to really help me, and evenually I can help others. I am an Web Developer with some online marketing experience. I did Local SEO a Few Years ago, and things have really changed since then. I know this Panda and Penguin update really is putting a hurting on the directory submission. Google no longer has 'Citations" on their places page, and many other changes. With that being said, what are some best practices for Local SEO? I am a propeller head by nature, but am also very creative when I need to be. I have potental sites to market, anywhere from Holistic Medical Doctors, Plastic Surgeons Community Blogs, and Auto Repair Shops, Law firms (to give you some perspectic) I also read Danny Dover's Book, to learn some more about SEO, the one thing that is unclear is how to acquire quality links I would really appreciate any perspective on this, every little thing helps Zach Russell
Intermediate & Advanced SEO | | ZacharyRussell0 -
Content linking ?
If you have links on the left hand side of the website on the Navigation and content at the bottom of the page and link to the same page with different anchor text or the same would it help the page (as it is surrounded by similar text) or is the first one counted and this is it?
Intermediate & Advanced SEO | | BobAnderson0 -
Removing Duplicate Page Content
Since joining SEOMOZ four weeks ago I've been busy tweaking our site, a magento eCommerce store, and have successfully removed a significant portion of the errors. Now I need to remove/hide duplicate pages from the search engines and I'm wondering what is the best way to attack this? Can I solve this in one central location, or do I need to do something in the Google & Bing webmaster tools? Here is a list of duplicate content http://www.unitedbmwonline.com/?dir=asc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=asc&mode=list&order=name
Intermediate & Advanced SEO | | SteveMaguire
http://www.unitedbmwonline.com/?dir=asc&order=name http://www.unitedbmwonline.com/?dir=desc&mode=grid&order=name http://www.unitedbmwonline.com/?dir=desc&mode=list&order=name http://www.unitedbmwonline.com/?dir=desc&order=name http://www.unitedbmwonline.com/?mode=grid http://www.unitedbmwonline.com/?mode=list Thanks in advance, Steve0