The company brand name does not show in SERP
-
Our company is ranking no.1 for brand keyword, however, when you try to find it by two words(with space between) then all those shows up and the website is nowhere to find.
Any suggestions on how to solve this without the need to be ranked for something related
-
Oh yes absolutely I hadn't caught that. That will certainly help you rank better but you should be sure that this is the branding you want. Branding may be the single most important aspect of your company, so lock it down and roll with it.
Good luck!
-
Well this is going to be tricky because Google will always want to rank sites that are most relevant to what it thinks users are searching for. I'd have to bet that 99.9% of searches done for "convert media" are looking to... convert some sort of media.
That means you're going to have to try and trick Google which is always dangerous. However you can probably do this while staying within Guidelines.
For example, I'm looking at your backlink profile and specifically at your anchor text hierarchy. Typically a domain's anchor text should be varied between the domain itself, the brand itself, images and variations of the former. Your anchor text profile does not have any links built with "Convert Media" as the anchor text. This is definitely a big part of why it isn't ranking for said keyword.
I see the words "ben stein" as the number two most linked to anchor text... What the what?! Ben Stein? As in, win Ben Stein's Money?? Also I see "contextin" as having the most links so I'm assuming you recently changed your domain and brand.
Anyway, I think the best thing you can do is change those (you should also get rid of any spam links you may have..) to your actual brand and domain and continue building more organic links.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
With the release of so many domains from .expert through to even .xyz why don't we see many around the top of SERPS?
And should I use one of these to create a nice looking site, invest time, energy, resource, money or will I simply regret it later and stick to the main TLDs? First question on Moz (yey)
On-Page Optimization | | LGG1230 -
Snippet showing as domain name with apostrophe, instead of page title when searching for the domain name.
Hi, We have an issue with one of our websites, with the snippet dispaying differently in Google serps when searching for the domain or the website name rather than a search term. When searching for a search term, the page title shows as expected, but when searching for the site by the domain name either with or without the tld, it shows the snippet as the domain name with an apostrophe at the end. Domain is subli.co.uk Thanks in advance for any advice!
On-Page Optimization | | K3v1n0 -
Duplicate Page Titles in Crawl Errors (although Google is rewriting in serps ??)
Hi Im working on a client/project and crawl report is showing thousands of dupe page titles In the case of the blog/news section its aprox 50 since aprox 50 posts and they all have the same meta-title: "Brand News | Brand" as opposed to: "Title Unique to Page/Topic/KW Relating to Content | Brand" Since these are the main content pages we want to rank (in addition to the main site category pages) then i have instructed dev must prioritise populating these pages meta-titles with the actual post/article titles, as per the latter version of the above example. (I should mention that i have requested they fix all dupe titles but main content pages are the priority). Whilst this will reduce the number of dupe titles in crawl error/warning report which is a good thing, is it actually likely to increase the ranking of these news/content pages given that Google does seem to be rewriting the titles correctly in the serps based on the page content ? Many Thanks in advance for your input
On-Page Optimization | | Dan-Lawrence0 -
Wordpress & trailing slash on domain name
Hi recently changed my site so it is based on Wordpress, got my preferred domain set in Google webmaster as www.domian.co.uk but since moving to wordpress my domain is now having a slash put on the end of it like www.domain.co.uk/ Most of the links going to my homepage do not have the slash on the end so am I right in thinking I should get rid of the slash from my site so I have one consistent url? If so any ideas how to banish the slash? Cannot seem to do it through the Wordpress general settings (despite preferred domain being set as www.domain.co.uk !) Thanks T
On-Page Optimization | | Jon-C0 -
Getting Google to provide a different URL in SERP
For one of my client’s sites, I have several keywords that are ranking in the top 5 positions. However, they have a high bounce rate. I believe this is because Google is delivering a different URL than the page we have optimized for the keyword. Any suggestions on ways I can get Google to present our preferred page?
On-Page Optimization | | TopFloor0 -
Will a new domain name help rankings
If I purchase a domain name that links to my site with the new domain name being keyword specific....will that help boost rankings in Google? Reason I ask is that a particular website always ranks higher than ours because of their domain name (keyword specific). They are currently not even "open" and they still manage to rank high. I checked for links with the seomoz tools but did not see any high links etc.. Thanks!
On-Page Optimization | | teachcsg0 -
Remove internal site SERPS from Google Index?
1. Internal Serp pages did not have a robots meta tag 2. As a result, client site has thousands (~4,400) of internal site SERP pages in the Google index. 3. We added the NoIndex, Follow attribute to all internal SERPS 4. We Disallowed: domain.com/internal-search-operator in Robots.txt 5. No new SERP pages are being indexed, but the other 4000 something that were already there are still in the index weeks later. 6. The pages are dynamically created and still work, so I can't use the Remove Content tool from google, because the pages don't 404. Is there any way to get these pages out of the index besides just waiting and hoping google eventuall drops them? Thanks
On-Page Optimization | | delegator.com0 -
Better for SEO to use a hyphen in the name of a website to break up text?
To maximize SEO, would it be better to use a hyphen between two words in the name of a website? For instance, www.londonparis.com or www.london-paris.com. Would it be OK to use www.LondonParis.com Many thanks in advance, Ricardo
On-Page Optimization | | RicardoMello0