Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
The company brand name does not show in SERP
-
Our company is ranking no.1 for brand keyword, however, when you try to find it by two words(with space between) then all those shows up and the website is nowhere to find.
Any suggestions on how to solve this without the need to be ranked for something related
-
Oh yes absolutely I hadn't caught that. That will certainly help you rank better but you should be sure that this is the branding you want. Branding may be the single most important aspect of your company, so lock it down and roll with it.
Good luck!
-
Well this is going to be tricky because Google will always want to rank sites that are most relevant to what it thinks users are searching for. I'd have to bet that 99.9% of searches done for "convert media" are looking to... convert some sort of media.
That means you're going to have to try and trick Google which is always dangerous. However you can probably do this while staying within Guidelines.
For example, I'm looking at your backlink profile and specifically at your anchor text hierarchy. Typically a domain's anchor text should be varied between the domain itself, the brand itself, images and variations of the former. Your anchor text profile does not have any links built with "Convert Media" as the anchor text. This is definitely a big part of why it isn't ranking for said keyword.
I see the words "ben stein" as the number two most linked to anchor text... What the what?! Ben Stein? As in, win Ben Stein's Money?? Also I see "contextin" as having the most links so I'm assuming you recently changed your domain and brand.
Anyway, I think the best thing you can do is change those (you should also get rid of any spam links you may have..) to your actual brand and domain and continue building more organic links.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url shows up in "Inurl' but not when using time parameters
Hey everybody, I have been testing the Inurl: feature of Google to try and gauge how long ago Google indexed our page. SO, this brings my question. If we run inurl:https://mysite.com all of our domains show up. If we run inurl:https://mysite.com/specialpage the domain shows up as being indexed If I use the "&as_qdr=y15" string to the URL, https://mysite.com/specialpage does not show up. Does anybody have any experience with this? Also on the same note when I look at how many pages Google has indexed it is about half of the pages we see on our backend/sitemap. Any thoughts would be appreciated. TY!
On-Page Optimization | | HashtagHustler1 -
Business Name is Meta Description
I would like to know what your opinion would be regarding the business name displayed in the meta description. Would you write your business name as: Business Name or BusinessName™ (no space with Trademark) I used MOZ example from here (Meta Descriptions Best Practice) and inserted the different business names. Welcome to Business Name in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... Welcome to businessname™ in San Diego, California - the nation's largest urban cultural park. Home of 15 major museums, renowned performing arts venues... I'm not sure which would be best for Google and other search engines. Thanks for your help.
On-Page Optimization | | Kdruckenbrod0 -
Using a dash or underscores in file names.
Is it better to use a dash or an underscore in file names to improve SEO? EX memory_flash.jpg or memory-flash.jpg Or does it make no difference?
On-Page Optimization | | Robotnik0 -
Meta descriptions for subpages in the SERPs
Hey Mozzers! Something occurred to me the other day was that, while we can write title tags and meta descriptions to be within the character count and therefore appear nice and neatly in the SERPs, when Google et al decide to pull subpages out as further site links, it seems to still pull the normal meta description but with a far lower character count. As this looks untidy and could potentially impact CTR, is there a way I can amend the preferred text for the shortened version, via Webmaster Tools, for example? Thanks in advance for your help! Nick.
On-Page Optimization | | themegroup0 -
Does a phone number in the title tag hurt your rankings in SERP?
Hi Mozzers, One of my client is a carpet cleaner and I was wondering if adding a phone number into the title tags would hurt our rankings . I am asking because the client has mentioned it and that we do have some space to add a phone number into the tag. Thanks
On-Page Optimization | | Ideas-Money-Art0 -
Does show/hide element with javascript impact SEO
Hi I am developing an ecommerce site and want to place text on all category and home page. The challenge is that 300 words of text for the pages does not fit into the design appropriately especially on the home page. If I were to use a show/hide element with javascript would this be seen as spam or a trick to the search engines. I do not think it is spam as it will be actual content for the site and the visitor can view it if they click on the show button. Would love to hear your thoughts?
On-Page Optimization | | VivaArturo0 -
Image file name, is it important
If I use the same image all over my site, do I need to change the file name to avoid duplicate? Different alt text will be use on those images
On-Page Optimization | | BigBlaze2050 -
Post Title - Use the blog's name or not?
In the tile of my post, shoudl I used my blog's name in it at the end or emit the blog name. EX: title of post with keywords | name of blog OR EX: title of post with keywords The site's name is 3 words long, so I'm worrying that those extra words are diluting the keywords in the post's name that I'm trying to target.
On-Page Optimization | | gregalam0