How do yo get local SEO to show up on search results
-
I am looking at an example of search results that displays the image below. I wanted to have the local address to the right of my website. How do I have something like this?
-
Hi Herlamba,
What you are seeing in your screenshot is an iteration of Google's knowledge graph for a local business. In order to qualify for such a display, your business must meet Google's requirements. These are:
-
You have in-person transactions with customers, either at your place of business (like a restaurant) or at their homes or businesses (like a plumber)
-
You have a physical address that is not shared by any other business and is not a virtual location of any kind.
-
You have a unique local phone number that is not shared by any other business. This should not be a toll free, vanity or call tracking number.
If you can say yes to ALL THREE of the above requirements, then you qualify for inclusion in Google's local index.
Your first step should be to acquaint yourself thoroughly with the Google Places Quality Guidelines:
https://support.google.com/places/answer/107528?hl=en
You will then be pursuing local visibility via a variety of methods, including:
-
Developing a strong, crawlable, locally-optimized website
-
Creating a Google+ Local page for your business
-
Building citations for your local business in a variety of local business indexes like Yelp, Best of Web, HotFrog, etc. You can use a free tool like GetListed.org to make this process easiest.
-
Earning reviews on a variety of platforms, including on your Google+ Local page
-
Other forms of marketing including, but not limited to, linkbuilding, Social Media, video marketing, etc.
If Local SEO is totally new to you, you might like to read my article on the Rudiments of Local SEO.
You will want to study Local Search Ranking Factors 2013 to see a worldwide industry survey that organizes which factors have most influence on Local Rankings. http://moz.com/local-search-ranking-factors
Once you have built a clear enough cluster of data about your business on the web, Google will be able to index it all and is likely to display a knowledge graph like the one in your screenshot for branded searches for your business, or within the local pack of results.
-
-
I rephrased the question a bit so that it's not too confusing. I don't have a SEO company, I just have a company that I want my address to show to the right of it
-
Do you mean you have an SEO company that you want to show up in local results? Google hasn't considered web design and SEOs to be local for some time, so that won't show up. If you don't mean an SEO or web company, what type of company are you trying to get to show up, and we'll see if we can lend a hand.
-
To lay the "foundation", you will need to ensure your markup on your website is correct, your website will also need to link back to your company's G+ page. Here's a good article on correct markup techniques, which will help your local seo:
http://searchengineland.com/13-semantic-markup-tips-for-2013-a-local-seo-checklist-143708
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Searching for SEO/SEM with eCommerce Experience
I've debated on whether I should ask this on the Q&A forum. Many times I have started to write it, then changed my mind. So today, after sending another round of emails out to potential SEM and SEO consultants and getting zero response, I said what the heck and decided to post it. I will point the finger at myself and say I must be doing something wrong in my approach and the way I am seeking out consultants or maybe what I am not saying. However, I cannot seem to get SEO companies to return my phone calls or emails. Is my company too small? Are most of the companies recommended here too busy with other work to worry about following up? Is my company and brand not sexy enough to deal with? Am I coming across wrong in my emails and phone calls? With that being said, I decided to write a post here and clearly state some basic and general requirements in hope someone interested will respond. I would be more than happy to answer and specific questions about my company, budget, etc. in a PM. I am looking for an SEO firm or consultants who: Will deal with small businesses with revenue under $2M. I have budgeted for this and am ready to start a project immediately. Have experience and a successful track record working with eCommerce sites who sell a large number of products. Interested in a long term relationship that will produce long lasting, durable results. Try to understand my business and what it will take to make grow my ONLINE profitability. I look forward to speaking to anyone interested. Jake
Intermediate & Advanced SEO | | jake3720 -
The format for image SEO
Hi there. After looking at a few SEO videos relating to image SEO it seems important to ensure images are SEO'd just as well as pages. I however have a question. If the page is Meta titles the following: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech And this particular page contains five images which are each variants of this product, how is it best to SEO them? Would you go with the: Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Front Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Back Online for Equine | Riding Clothing | Just Togs Latina Ladies Breech Side and so on... Or would this result in keyword stuffing with Google's new over-optimisation rules. Would it be better to rename them so they are all individual? I am considering deleting the images, renaming them on the server as the SEO proof name and then re-uploading them so the Image caption = filename. Am I on the right track? If you need the page: http://www.onlineforequine.co.uk/jodhpurs-breeches/22-just-togs-ladies-latina-denim-breech.html
Intermediate & Advanced SEO | | onlineforequine0 -
Is DOCTYPE important for SEO?
Hello fellow Mozzers. I am just having a brief look at a potential clients website before speaking to them tomorrow and whilst looking at the source I noticed that they don't appear to have a clear definition for their Doctype. All the have at the top of each page is I have to admit that Doctypes aren't my strong point but I know that they are normally slightly more descriptive than this. Can this have any effect on rankings? or is this just an issue for W3C validation? Thanks 🙂
Intermediate & Advanced SEO | | AdeLewis0 -
Blog not showing up when searching for exact post/META titles
I am working on a blog http://www.possessionista.com which is a very popular fashion blog. It is very well established with a 100% natural link profile and zero spammy stuff. The blog ranks #1 for random fashion terms like "kourtney kardashian cat eye sunglasses" and "emily maynard boots". The problem I am experiencing is that none of the actual titles of her posts or any of the content in the post results in her blog showing up if searched. EX: http://www.possessionista.com/2011/10/pippa-middletons-zip-jacket.html When you search "Pippa Middleton's Zip Jacket" on google her blog is nowhere to be found. Try searching allintitle:"Pippa Middleton's Zip Jacket" and she's nowhere to be found either. Even search "The other day, I met with my friend Kiran for our monthly mutual admiration society" on google and she's nowhere to be found even thoguh this is a unique snippet from her post. This post is already indexed and cached with the above mentioned details. i've also tested dozens of older posts as well. Same issue. You can actually do this to see a more clear picture: Do a google search for: allintitle:Bachelorette Fashion: Episode 2 - Ashley Hebert Brown site:possessionista.com That will bring up her blog which means google recognizes that the phrase is in her META title. Now do a google search for: allintitle:Bachelorette Fashion: Episode 2 - Ashley Hebert Brown without the site: included. She does not pop up but other people do. I did find that she had a duplicate title tag for a few weeks, but I've fixed that. Her posts used to pop up #1 when you search the title, but now obviously not. I am kind of at a loss and have tried a bunch of options with no success. Oh, one other thing is that some people do scrape her content, but only a few like maybe 10 and they've always been doing it even when she used to rank for her own post titles. Have you guys experienced this issue? Do you have any ideas of how to fix it?
Intermediate & Advanced SEO | | modparent0 -
What is the best strategy to get a company located in one city, but does business in other cities, ranked locally in the other cities as well?
For example: this client is a custom clothier located in Phoenix, but would like to come up in the search engines for Scottsdale, Tucson, Prescott, Chicago, etc., because he travels to those cities and does business there with his custom clothing business. His website is www.artfultailoring.com Right now, he'll come up for custom suits phoenix, custom shirts phoenix az, etc. So how would I get him to come up in the search engines in more locations than just Phoenix?
Intermediate & Advanced SEO | | cgray010 -
Why do I have better results with absolute search
Hi, I completed the optimization of my website, and while my rankings have improved, i seem to have consistently better resultats with absolute search terms: ex: i'm better ranked on "word1 word2" than just word1 word2 without the guillemets. Do you have any idea why? As most people perform search without guillemets, i would like to improve my rankings with these searches too. thanks, cedric
Intermediate & Advanced SEO | | smartgrains0 -
SEO Correlation Between Code and Search Engine Rankings
I posted this on my blog and wanted to get everyones opinion on this (http://palatnikfactor.com/2011/06/07/seo-correlation-between-code-and-search-engine-rankings/) I’m always looking to see what top ranking websites may be doing to get the rankings they do. One of the tasks of any SEO I guess is to really analyze competitors, right? I want to really stress that what I am writing here is completely opinion based and have not (due to time) validated this correlation enough but would like to get the discussion started. Nevertheless, I did enough research to see that there may be a correlation between code validation and top ranking websites, at least for certain queries where the number of real big players/brands is limited or non-existent. So, what do I mean? http://validator.w3.org/ validates code on websites. This tool shows you errors and warnings that may be making it harder for search engines to crawl your website. Looking at top competitors for certain niches, I was surprised to find that top sites had very few errors compared to 2+ page rankings. That’s not to say that all the sites on the first page had fewer errors (cleaner code) than websites in the 2<sup>nd</sup> page plus. However, again, top ranking websites for keywords that I was looking at had cleaner code which may have a correlation in regards to organic rankings. What’s your take? Does this have any effect in regards to SEO?
Intermediate & Advanced SEO | | PaulDylan0 -
What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often. Thanks
Intermediate & Advanced SEO | | joemascaro0