How better can we compare with a competitor ?
-
We were ranking 1st to 5th spot for the keyword, "PSD to Joomla Template"
for this page,
http://www.qubesys.com/psd-to-joomla-template/ for last 2 years! But since last 6 months, we are getting like 0 traffic to this page and absolutely no leads. We just tried to compare with a ranking competitor who has been on top for last 7-8 months already,
www.joomla6teen.com/Convert-PSD-to-Joomla-Template.html
I just compared it with my page,
I see our page wins in PAGE METRICS , but falls in SUB DOMAIN AND ROOT DOMAIN Metrics . Whats that ?
How do we know, what all things we need to improve at ?
-
Run a "Full Report" to see more metrics. Here's a screenshot: http://static.seomoz.org/uploads/run-full-serp-report.jpg
-
Hi Cyrus,
Thanks for your reply! Here is my input :
1. In the SERP Analysis tool, it only shows the rank and view details shows page and domain authority. How else can we compare the metrics to see the space to improve ?
2. No such google penalty message from google to us. I checked Google Webmaster Tools > Site Messages.
-
Hi Monali,
Root domain and subdomain metrics are definitely important. While I can't tell you what Google is using to rank your page, it's definitely worth reading about.
http://moz.com/learn/seo/domain-authority
One good way to see where your competitor is beating you is to run a "Full Report" using the SERP Analysis tool (run the full report after you run the basic report) This should give you an overview of where your competitor is beating you on certain metrics.
Also, you may be right that you've been hit with a Penguin like penalty. In this case, it may be worth it to clean up any bad links you have. If you've received any penalty messages via Google Webmaster Tools, then following this process up with disavowing any remaining links and filing a reconsideration request would be in order.
And keep building good content and earning good links!
Best of luck with your SEO. - Cyrus
-
So you mean, more the links coming to root domain is good ?
I dont think so!
The only reason I see is, our page was manually tried to rank like by submitting to websites and directories and thus it has affected. I think, we need to remove every link out there by requesting and then we should be good to go.
-
You probably have more links pointing to your PAGE, but your competitor probably has more links pointing to their DOMAIN.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do we find keyword opportunities - but not just against 3 competitors...
Hello everyone! How can I find out what might be a keyword opportunity against a competitor but make sure it's still a realistic opportunity in SERPS generally?* After all, we are not just competing with 2 or 3 competitors. We are competing against everyone! Perhaps there is a part of the keyword research process that helps? I can't help but think there's a wasted effort to just beat a couple of competitors unless you can rank well generally - especially if it's a competitive sector. (*I'm not in the position of making lots of pages as part of a long-tail keyword/ content strategy so I need to focus on just a few and make them count) Thanks in advance. Mp
Competitive Research | | mark_seomoz10 -
Ahrefs Much Higher Than Competitors But Competitors Doing Significantly More Traffic?
Hey guys, I'm baffled by checking my Ahrefs ratings lately. It looks like our rating just went up considerably... from over 1 million to now around 500k. One of my main competitors, however, has a much lower Ahrefs rank (over 3 million) but he does a considerable more amount of traffic than we do... how is this? My domain rating is higher than his by a lot. Very curious how this works.
Competitive Research | | jfishe19880 -
What is the best tool to monitor your competitor's backlinks?
I am looking for a tool that not only accurately tells me how many links are being built by a competitor, I want to know the specific URLs for specific periods. If I can filter/search by time periods, i.e which links were added for the month of August, 2012, that would be great. Thanks for the help.
Competitive Research | | inhouseseo0 -
What's the best way to discover my business and search competitors?
I am trying to figure out who the real competitors are for the domain that I have been recently handed. Other than the client's references, which I don't think are the real competition (they are his benchmarks), how do I go about discovering the true competition? What the simplest, most effective way to go about discovering my business and search competitors? Given that this is a web portal, aren't both of the latter the same?
Competitive Research | | amit20760 -
Determining why an established competitor's rankings have bombed - What's the best way to go about it?
I arrived at work this morning to find my weekly SEOmoz ranking report for a main competitor waiting in my inbox. 90% of the their rankings have tanked in the last day or so by an average of 3 pages - most down from page 1 or 2 where they had been sitting pretty for ages. I'm not in a state of (total) euphoria about this because a) you should be humble enough not to gloat at your enemy's demise, and b) I need to find out what they did wrong so that I don't make the same mistake, too. **What is your first suggested port of call to determine where my (vanquished) foe has gone wrong? How much can I find out? ** I do know one thing - with OSE I can see they've used dodgy blogging services but this, to my mind, would have been jumped upon by Google last year. No? Thanks guys
Competitive Research | | Martin_S0 -
SEOMoz bar shows competitors ranking higher in SERPS with less Moztrust and Mozrank?
We are targeting the term "wholesale fireworks" we are currently on page two and just completed some on page optimization. I noticed using the Mozbar that the SERP results on the first page show a site with near zero page rank, Moztrust, domain trust, etc.. It is steadily number two in SERPS. Our site is just as strong or stronger on these ratings as anyone on the first page. How is it possible that we are still hanging out on page 2?
Competitive Research | | devonkrusich0 -
How can I add more than 3 competitors
Is there some way to add more than 3 competitors to the tool to benchmark against?
Competitive Research | | lockwoodl1 -
Our site being outranked by competitors with lower "moz" scores - due to on-page SEO?
Howdy, Our SEO efforts are doing well, but for a few keywords it seems we cannot budge one of the competitors sitting in spot #1. Through some competitive analysis I've noticed that our website has a much higher mozRank with regards to both page and domain compared to the current #1 spot. My question is what kind of factors could be the issue as to why we are still being outranked. Is it simply a case of poor on-page SEO at this point or should I be taking the mozRanks with a grain of salt.
Competitive Research | | marketingdepartment.ch0