How can we dynamically populate content on our website based on a visitor's web history?
-
Recently, I have tried looking into options that would allow us to dynamically populate content (specifically images to be used at CTAs on our blog in wordpress) to different users based on their web history on our website. We would want to be able to dynamically populate images based on the number of visits in the past 60 days and the inferred industry based on pages hit. Unfortunately, I have been unable to find anything as a standalone tool - I believe HubSpot may have something like this but it is rolled into their blogging platform. Does anyone know of one?
-
This is a neat idea and like Oleg said should be straightforward for you to do if you just cookie all visitors. You could then check what cookie they have, and show the defined images (or pull several images from your DB). I don't know of any "pre-made" tool that will do this for you, dynamic remarketing through Google adwords is somewhat similar but that is showing a set of images to users who are no longer on your site (user goes to x product page, and are shown x product later when they are watching video on youtube ect...)
-
Don't know of any script that would do that but it can be pretty easily done with cookies.
You can create a counter cookie that tracks number of visits based on the timestamps relative to the last visit (where you set a different cookie). Tracking pages would get a bit more complicated but can still be done.
If you are unable to find a pre-existing tool that accomplishes this, look into hiring someone to develop it for you.
Cheers,
Oleg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What should my strategy be if I want to rank my website to be like psychologytoday.com?
Hi, I run a psychology blog for millennials and I recently started using MOZ trial. I'm looking for a general blueprint or questions I should be answering as I try to boost my search engine traffic to match up with psychologytoday.com Aside from link building and writing quality content, what are some other strategies that I can implement?
Content Development | | Psych2Go0 -
Is it ok to have two blogs for my website?
Hi Pep's The blog for my website is integrated, but does not have a URL that matches the text. The company I use for my site say that it can't be changed. Basically it displays numbers instead of text in the url. So I thought, what about starting another blog as well as the original. Would this have any effects on my SEO, negative or positive? Any advice greatly appreciated! 🙂
Content Development | | MissThumann1 -
What Content to Write - Hot Topic or More Niche Related?
Hi, Just for example, say you've got a shoe store but shoes are a non-searched-for topic on the informational side. Say fashion models or teenybopper shoppers are both hot topics. Would you recommend writing an article - one of the site's five >2000 word articles on a hot area of the hot topics? Or would you just stick to shoes topics? If you do write on the hotter topics, how does the shoe store owner write on these - they're out of his area of expertise? Does he need a content writer?
Content Development | | BobGW0 -
Is this duplicate content?
I'm optimizing a Magento site and have a question regarding duplicate content. Currently, you can dig down to an individual product listings with URLs similar to this: (1) http://www.foo.com/category/sub-category/sub-sub-category/item.html However, we also have a "Top 50" area, with a link to the same page; however, the URL for that page is: (2) http://www.foo.com/item.html Both are dynamic, so a static page for (2) with different content is out of the question. I asked IT to have both (1) and (2) point to exactly the same page, within the same categor(ies), but they said I would have choose one or the other So, here are my questions: Will Google consider the pages to be duplicates of each other, and thus incur a penalty; If I were to choose one structure, which would be the "friendliest?" I've think I've come across questions similar to this in Q&A, but haven't been able to locate them; so, I'm sorry to be posting a "duplicate question." I've been busy writing completely different product descriptions, nice and deep and value-rich, for more than 300 items and categories and am only now starting to look at current SEO protocols; I'm hoping to ask Google for a site reevaluation in another 2 weeks or so. Thanks.
Content Development | | RScime250 -
Content Estimates
Are there any SEO Content writers that can create several pages for me on a post- graduate level for a target audience of physicians? Writing should be informative regarding our company and also optimized for keywords. I only have one quote so far from a company outside of SEOMoz and I was hoping to get someone on this site that had some experience in this area. Thank you, Utah Tiger
Content Development | | Boodreaux0 -
Help with Content Revamp
Many years ago we wrote about 60 content pages for our surfboard e-commerce website targeting all the top popular keywords. Many of them generic but very keyword focused. We are now revamping our content our our site and want to move away from the generic side of things and actually rewrite all the pages to make them very useful and actually stuff our customers can really use and will find very helpful. I noticed that many times we wrote small pages less than 500 words that target similar keywords around a general theme. In looking at the analytics all the pages are getting a good amount of traffic and ranking well but im wondering would it be ok to focus on a main topic and combine similar pages if they are related? So i can take the say 60 articles and combine it down to say 10 articles and make the articles cover alot more stuff instead of just being small 500 word articles. As an example we have many surfboard models so we wrote an article for -Longboard Surfboards -Funboard Surfboards -Mini Malibu Surfboards -Retro Fish Surfboards -Womens Surfboards -Beginner Surfboards My question is could i weave these all together and write one long guide on say "Choosing The Type of Surboard you need" and cover all the board models in that article and then redirect the old pages to point to that one article. Would i still rank well for all these words Or would this destroy all my current rankings for these words? What is the best approach to rewriting and or combining old content pages that currently rank well but could be combined with others around the same theme to make it more user friendly?
Content Development | | isle_surf0 -
Someone wants to syndicate my content but I'm afraid
I GOT THE FOLLOWING EMAIL: Hi, I visited your site and would like to connect regarding nSphere syndicating your content into our search platform. We are interested in syndicating your content into our network. There’s no cost for this, we ask you to place a module on your site that reads your content and syndicates it into our network of millions of users. You only need to place a simple JavaScript code on your site. I have the code, but I would like to speak or email with you first. This module acts as search tool for your users as well. Can you email me or send me your number and a good day/time to connect? Thank you in advance.
Content Development | | UnderRugSwept
Matthew Mantyla | nSphere
Director of Media Integration I'M AFRAID OF DUPLICATE CONTENT. SHOULD I JUST IGNORE THIS; IS IT SPAM; OR COULD THIS BE AN OPPORTUNITY? I'M THINKING I SHOULD BE SUSPICIOUS OF THE FACT THAT HE DIDN'T EVEN PROVIDE A URL.0 -
Duplicat Website Content? (UK, Ireland)
Hi, My website is based in Ireland on a .ie domain & now I would like to enter the UK market on a .co.uk Is it ok for me to duplicate my .ie website and provide all the information on a .co.uk OR is this considered duplicate content in terms of Google. (I'm led to believe that your own content on my domain's is not considered duplicate & this is only considered duplicate content when you go from .com to .ie, .co.uk etc). (all content, images, branding are my own).
Content Development | | GlenBOB0