What should my strategy be if I want to rank my website to be like psychologytoday.com?
-
Hi,
I run a psychology blog for millennials and I recently started using MOZ trial.
I'm looking for a general blueprint or questions I should be answering as I try to boost my search engine traffic to match up with psychologytoday.com
Aside from link building and writing quality content, what are some other strategies that I can implement?
-
To add on to what's already been said, consider investing in keyword tools, whether that's AdWords or even using MozPro. That way, you can research keyword volume for topics that you're targeting on your website and see how often they're actually searched.
Additionally, it would be wise to blog frequently and create an authoritative voice in the community. Target long-tailed keywords and set up an FAQ (which you can later build out by posting a blog on each question in addition to the short answer featured in the FAQ).
Since you're targeting millennials, having a social media presence and considering an email newsletter are other strategies that will help YOU nurture your relationships with your users.
-
To expand up the idea of find out what questions searchers are asking in your targeted niche, go to keyword explorer add the keyword 'psychology' (https://moz.com/explorer/keyword/suggestions?q=psychology) See all keywords, and select 'are questions under 'Display keyword suggestions that and then sort by volume (high to low). Then set about writing copy that directly answers those questions. Get it right and you may feature within the Featured Snippets: https://moz.com/blog/featured-snippets-from-start-to-finish, which would give you a real boost.
Beyond that, and based on your niche (which is a subject a lot of people are interested in) I'd consider creating a variety of psychology quizzes - the kind of things people share on Facebook: A psychopath test or things that flatter the ego - as people tend to share their results if they are flattering. (Apparently, my reactions are faster than a fighter pilots and I'm smarter than Einstein - It's true, Facebook said!) and the same sort of thing with Pinterest (Colour Psychology infographics etc.) Producing good quality content that people want to share with their peers and you'll be well on your way.
Guest articles on related sites would be a real boost, of course. The more, the merrier!
Beyond content and link building don't overlook your on-page work: https://moz.com/researchtools/on-page-grader and https://moz.com/researchtools/crawl-test etc.
Good luck!
-
Create a list of questions that your audience would be searching for like EGOL said.
I do that by going into Google search and starting typing things likeWhat does type topic here
How will type topic here
How can type topic here
And other 'who, what, when, where, why, how, is there, can you' type questions.
By adding an underscore it usually finishes off the question for you as well as give's you a few more questions or phrases you might not have thought of. This is pretty time consuming though.
After that I put a list of the phrases in Keyword Planner or download the plugin Keywords Everywhere (Free) which will give you an idea on search volume which you can sort in order of importance.Cheers,
-
I believe that being wise about "what content" you write is very important. Consider doing research on the following....
-
what type of content your target audience is searching for
-
what type of content currently on your site receives the highest level of consumption
-
what your current visitors are typing into your search box
These should help you deliver what searchers want to know, what you are currently doing right that needs amplification, and what you are not currently covering that your visitors are asking for.
You might also use competitive intelligence services like semrush to learn what your competitors are publishing that is pulling in the traffic and the keywords that trigger those visits.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
2 Domains, 1 Brand - Content Marketing Strategy Question
I have a customer that has two separate locations for the same business on two different URLs (both connected via Landing Page). I cannot change this. They are in the powersports industry (snowmobiles, ATVs, motorcycles, dirt bikes, etc). The locations are about 10 miles from one another, essentially sell the same brands & products (there are 1 or 2 exceptions), have the same target audience (local & from out-of-state), and have the same goals. They currently rank #1 and #2 for their industry in their area. They now want a content marketing strategy. I face limitations with the CMS (no blog abilities and technical issues that are out of my control), and content marketing can really only consist of custom graphics & custom page creation. Typically, custom pages are utilized by creating Brand Pages describing the major brands to built out authority in those categories, and then try to branch out from there to create individual product-category pages with more unique content to answer more of a question based on the intent. I am very concerned about creating content that will be too similar between the two locations and will thus compete with the other location, so I am thinking I should devise a completely different strategy for 1 location over the other. Is that a good idea? I think with the smaller location, I choose the typical route of creating brand pages, product pages, etc, and then with the bigger location, try to focus on unique content such as buyer's guide, local SEO ideas about the area, FAQs, testimonials, etc. Thoughts/ideas?
Content Development | | Crichardson19900 -
The blog section of my website just got deleted, Would it get my website penalized if I posted the same content again?
The blog section of my website just got deleted, Would it get my website penalized if I posted the same content again?
Content Development | | DustChasersToronto0 -
Will having duplicate content on four websites cause a problem?
A client of ours has four websites for different shops they run in the surrounding area. Each website has original content as well as duplicate content. This is for things like product advice which needs to be the same Will having duplicate content on these four websites cause a problem? How can it be mitigated? We can't refer the visitor to another website to get the product information as this will break the user experience, and of course shopping cart sessions will not pass on.
Content Development | | Rebecca.Holloway0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Someone wants to syndicate my content but I'm afraid
I GOT THE FOLLOWING EMAIL: Hi, I visited your site and would like to connect regarding nSphere syndicating your content into our search platform. We are interested in syndicating your content into our network. There’s no cost for this, we ask you to place a module on your site that reads your content and syndicates it into our network of millions of users. You only need to place a simple JavaScript code on your site. I have the code, but I would like to speak or email with you first. This module acts as search tool for your users as well. Can you email me or send me your number and a good day/time to connect? Thank you in advance.
Content Development | | UnderRugSwept
Matthew Mantyla | nSphere
Director of Media Integration I'M AFRAID OF DUPLICATE CONTENT. SHOULD I JUST IGNORE THIS; IS IT SPAM; OR COULD THIS BE AN OPPORTUNITY? I'M THINKING I SHOULD BE SUSPICIOUS OF THE FACT THAT HE DIDN'T EVEN PROVIDE A URL.0 -
Any experience with Textbroker.com
Hi mozzers Just looking for opinions on textbroker.com. They seem very affordable so thinking that post panda this level may not be good enough.....so any experiences shared would be appreciated. Thanks 🙂
Content Development | | TrevorJones0 -
What Website Visual Structure Software Do You Use?
I need to continually create website trees for our group of websites. I was wondering what software you guys use to create site structure/trees? I've used Powerpoint, Giffy and other diagram software but ideally I want to find something that crawls my site and spits out a diagram and also gives me the option to add none existing trees so I can show new purposed sections. Cheers, Gary
Content Development | | Seaward-Group2 -
Archive older, low ranked content to help new content in Panda 2.2?
After watching the white board friday re: Panda 2.2, it got me to thinking about old content. One of the sites that I work with generates 3-10 new articles/day (movie reviews, interviews, guides, event previews, etc) and has been doing so since 2005. Now, they have almost 10k articles, 7k of which are indexed. The quality of the content varies, and much of it is dated (movies, events) much of the amount of older content gets 0-5 pageviews/month, made in the days BEFORE the site was using Google News + social tools to spread the word (and backlinks). Note that those older articles also of course tend to have 100% bounce, and small/zero TOS. Is this hurting the site? With 75-100 articles/month being published, I want to make sure they get maximum exposure. I'm also concerned that crawlers get sucked into the site chasing down old BS content, and that is hurting it as well. What to do with this content? Should I unpublish unpopular, dated content and get it off the internet? Or, do I leave it on, but NOINDEX it so Google won't crawl it?
Content Development | | EricPacifico0