What variables could be used to calculate the value of a Twitter follower?
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Hi Mozzers,
What variables could be used to calculate the value of a Twitter follower? I m thinking something of
- Click through rate
- Conversion rate
- Retweets
- Number of followers
Something else?
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Thank you for the inputs.
I fully agree it depends on me and my products - this is why I am asking for ideas to find metrics rather than asking for numbers.
Thanks!
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Both very good answers, the best answer is... it depends. A lot of it has to do with your product. Take SEOmoz. A good follower for them could be someone who has 3 followers but converts to a member or a follower with 1000 (quality) followers that has never visited the site but RT's SEOmoz.
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The value of a twitter follower depends upon YOU, not the follower.
Can you get the follower to your website so that ad impressions or sales are made?
Can you get the follower to make an action that will bring one of his followers to your website?
If you can't do the above then followers are worth zero. And, followers that are worth something to you might not be worth anything to me.
The only exception is when you are working for votes or working to get a message out. Then the followers value again depends upon YOU doing something to get specific actions out of them that help accomplish your goal.
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They're worth about tree fiddy.
What are you actually trying to work out? For me a twitter follower isn't an individual unit but an average.
e.g. Of 100 followers, I get 50 visits a month to my site, of which 2 buy a product for a £100 total profit, so 1 follower = £1
It's not super easy to track, but is doable depending on your goals. I would imagine you want something similar.
Yes, engagement is good, but unless you're making money (or whatever your aim is) from them, then they're worth nothing.
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