Twitter profile: Personal photo vs brand graphic image
-
We are promoting our company on twitter, and currently using a high quality brand graphic image. We see others who use the personal photo of "evangalist" who manages the twitter account. Any advice on what works best here to encourage user engagement? A more generic "brand" identity graphic versus a real person's photo?
Of course this is in conjunction with doing all of the other good Twitter things, but curious what folks recommend on the profile image.
-
If you have the resources and you are a well known brand its great to have both the generic and the real person.
But if your brand is relatively unknown, resources are limited and you are wishing to promote your company I would be using the logo. I use my company logo for Garden Beet. Many in my tweet network have got to know me over time and use my name on tweets as well. That has its own set of problems and benefits.
Nevertheless it loads easier to create connection with a person than a logo. I know I prefer a person to a logo - but that is not meeting my longer term goal of trying to get my brand - Garden Beet - known.
-
More info on the size of your company and also the industry and what you expect from Twitter would help.
Personally, I don't think there is any harm in maintaining both accounts.Have employees create their own Twitter accounts and use their Firstname-YourBrand (e.g. Craig-SEOMoz) as handles - that way it has a personal feel but it also helps in branding each time other viewers look at their profiles/tweets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Twitter stats
I am trying to increase the position of one of my deeper links (my site.com/targetpage) trying to use twitter to up this page as a new strategy. I have 18 on OSE for my twitter metrics but none on the deeper link (i havent tried yet for this). How do i actually get the a twitter metric score for this deeper link? Does the tweet have to be the actual target page URL? Or is it a twitter share button on the page? Confused how it works. Thanks, Chris
Social Media | | cjkimber0 -
Why doesn't our product images show up in our Google Plus post?
When we post links to product pages onto our Google Plus account, the image never shows up in the post. Only the name of the product and our domain name appears. Has anyone experienced this problem or have ideas on how to fix? 8nCbk8A
Social Media | | znotes1 -
Is Twitter Stealing Our Link Juice?
Something recently clicked in my mind when looking at the way our web developers were linking to our twitter accounts:. They were linking like this: A) https://twitter.com/#!/aczarto Instead of like this: B) https://twitter.com/aczarto
Social Media | | Czarto
(Due to a copy/paste from the address bar). Technically (A) is a link to the homepage of twitter and NOT to the individual twitter account as in **(B) **(The hash tag isn't technically part of the url, and traditionally Google has ignored everything after the hashtag) For me, this raises a few thoughts/comments: Make sure your web team is linking in (B) format and not just copy pasting the url when they visit your company's twitter page. I don't think twitter is doing this on purpose - but if they are - it is EVIL GENIUS! They are stealing lots of links heading into a user's account page and instead sending that link juice to their home page. Does Google-bot follow hash tags? ie: When Google hits the link (A), does it crawl twitter.com/ or does it crawl twitter.com/#!/aczarto? Is this a tactic that can be leveraged by others to try and direct links to other pages? ie: MyWebStore.com/money-page/#show-link-bait that generates shares that actually produce links to the site's money page instead of the intended link-bait. Could this be possibly considered cloaking? Looking forward to people's thoughts...3 -
Just trying to find out everyones opinion on twitter and the best way to use it?
Just trying to find out everyones opinion on twitter and the best way to use it? What is your opinion on Twitter, should i include customers past work, to develop a portfolio? Keep it relevant, or just use hundreds of ###!! Will this not just become spammy?
Social Media | | samr2170 -
Is the DoFollow vs NoFollow ratio important?
Our website has almost 50/50 ratio of dofollow and nofollow links, and our competitors have "better" ratios (more dofollow links). I suspect it is mainly due to Twitter - several of my blog posts went viral, and had thousands of tweets in total - and twitter links are all nofollow. But I'm not sure about that - do these link count? Also, do you think that this could cause problems? Should I worry about writing too much viral content without building traditional links first?
Social Media | | Jiri.Novotny1 -
Linking Facebook - Twitter - Website - G+ Profiles
During a spectacular presentation at Seattle Interactive Conference, Rand discussed how Google is able to see linkage between different social networks and a Google profile. Outside of setting up your Twitter feed to send loads of messages to your Facebook fans (or vice versa), is there a best way to communicate the "linkage" between your social media profiles to the search engines? Eg - How do you best signal to Google that your Twitter, Facebook, G+ and your website are from the same entity?
Social Media | | sftravel0 -
How do I get searchable image hosting in the cloud?
My company currently uses Picasa to host our images and links to them on our website. However, we'd really love to have our images start showing up in searches. Is there a way to get maintain our Picasa (or use another, similar site) and get the images searched by webcrawlers to say we are the source? Or do we simply need to start hosting all of the images on our own servers? Thanks!
Social Media | | tennisexpress0