Are Rich Snippets & Schema part of SEO work?
-
In other words, do those items fall under the category "SEO".
-
Yoast's plugin for Wordpress is excellent! (and I agree that custom Wordpress theme frameworks should allow SEO modification to be taken over by a dedicated SEO plugin such as Yoast's - if one is activated)
Personally however I think the SEO/SEF banter is a game of semantics - If you think of Search Engine Friendly URLS for example - these can be generated using Yoast's Wordpress SEO tool - so SEF and SEO are pretty much one and the same when it all boils down to it.
One of the things that every SEO worth their salt will do is recommend working toward making the project site Search Engine Friendly by promoting proper use of Schema and other SEF elements as part of their SEO strategy.
-
Thanks for that. Not trying to lose work lol, was based on this comment from a top SEO dude for WordPress:
-
Thanks Mark
-
If it will effect your rankings or your clickthrough rate in the SERPs then it is part of SEO.
Why are you asking this? Are you trying to get out of work?
-
Yes. (Assuming by schema you mean Schema.org rather than the greek word for plan? ;o) As they allow you to show relevance to search engines - ultimately Google et al are definitely in the business of 'trying' to deliver relevant results to their searchers/customers.
See this article for more information - it's a good read.
http://www.seomoz.org/blog/schemaorg-a-new-approach-to-structured-data-for-seo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
FAQ schema
Hi: I have activated FAQ schema from (technicalseo.com) for this page of my website “ رزین “ , but now when I search (رزین) in google I cant see it. I don’t know what to do please help me. here id my page address : https://www.mbkchemical.com/resin/ also u can find it by searching "رزین" in google.
On-Page Optimization | | mobtakeran231 -
Product Descriptions (SEO)
So I would like a few opinions. How long should a product description be? Enough to get the point across? 100 words? 800 words? Over detailed? Any advice would be appreciated.
On-Page Optimization | | mattl990 -
Product Tag Value on SEO
Do product tags for ecommerce sites have any benefit to SEO? Or are they redundant? i.e. thespacecollective.com/astronaut-moldavite-pendant (tags appear below the product name on the right)
On-Page Optimization | | moon-boots0 -
Hero Banners & Live Text Q?
Hey Guys N' Girls. What are the benefits of having live selectable text on your home page slider banners? I understand that as live text Google can read the text, so there are keyword and relevancy benefits. But the question is how much impact on ranking this will have? The reason I ask is our website solution can add live text but the fonts are limited to 9 basic fonts. We would like to use more jazzy fonts in the banner, but our only option then is to use a jpeg or png. Thanks for your responses. Owen
On-Page Optimization | | BrunelOne0 -
Recommended Schema for a Collection/Category page?
Hi There! Taking on a small project up updating and adding in Schema to a clients site; a previous developer half put in data vocabulary. In my planning I was wondering if their would be a best schema type for category page of products - or a collection of products? Any ideas and experience? Thanks!
On-Page Optimization | | paul-bold0 -
Re-naming pages without affecting SEO
Due to the management software used for a lot of our websites, the URLs for specific pages appears as: brand.com/page/pagename/number I want to add slug URLs so that they appear as: brand.com/pagename First of all, do you think this is an effective use of my time and will it significantly benefit SEO in the long run. Secondly, these pages have developed a decent PA over time and I don't want to lose that. Will adding 301s for all the renamed pages be enough to not have a negative effect?
On-Page Optimization | | maxweb1 -
Same pdf attachments placed on more websites good for seo?
Hi I would like to ask if it is duplicate content if I place on my website article with pdf attachment-the same pdf attachment is placed on more websites. Worldwide company made article (short article and some photos) with special offer in pdf, this pdf file is placed on more sites. How google handle with this file? Can google read text inside?
On-Page Optimization | | joeko0 -
Modal Windows SEO
The new company site is almost finished, and I've just learned that instead of the home page linking to a few internal pages (it's a tiny site), they are just using modal windows instead of deeper pages. Is that bad for SEO and what can I do to optimize with this setup?
On-Page Optimization | | UnaRealidad0