SEO Audit after Penguin 2.1 what are you guys seeing? this is my thougts
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We have looked at around 2000 sites since Penguin 2.1 launched a few weeks back. These include our customers and their own competitors site. We are going through all the data which is obviously going to take some time. Hopefully we will publish a report on our findings as we are happy to share.
What I currently see in my early analysis is
Roughly 70% of sites tested have 0% exact match Anchor Text for their money keywords.
The other 30% have less than 5% exact match Anchor Text.
The quality of the links is often still poor to the sites ranking on page 1.
The content surrounding the links is only about 10-15% of the time related to the money keywords.
The loading time of the sites ranking seems to not matter, we encountered a lot of slow sites.
Design and usability of the site was not important.
We are not seeing much impact via Social media, a lot of these sites are small business
Less than 10% of sites on page 1 had a Google+ account
More than 40% of page 1 sites had Facebook profiles.
More than 80% of the sites ranking on page 1 had less than 100 links to the landing page that ranked
What are your opinions of helping to recover if hit by the above???
Q) If you have too high an anchor text percentage and have been hit or may get hit in the future would you.
a) create some more high quality links with more varied anchor text, ie Click here, brand name etc
b) not create any more links just remove the links you have to dilute the anchor text
c) change the anchor text on links you are able to
These figures are a work in progress so data will change just wanting to share our early findings and try to get a good conversation going.
What are you guys seeing?
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