Ad Rank and Performance for PLA
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Hello everyone and happy Friday from London!
I have just launched a Product listing Campaign and I can't get to find any information about ad rank and how it's performing.
From AdWords all I can see is:
1.number of click
2.CTR
3.Position which is zero
Any suggestions?
Cheers
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Google no longer shows ad rank/position. Google Shopping and PLAs have changed so much in the last year, and ads show in so many different places that rank/position no longer makes sense. Just go through the shopping process and note how many times you see an ad, then you'll realize how that metric matters less, or could be in different places throughout the process.
You'll have to rely on other metrics in AdWords to decipher how your ads are doing. Dig into the Columns and decide what matters to you most. Obviously Revenue and Cost-Per are the most valuable, but it's up to you/your client to decide other KPIs.
It's not the answer we want, but it's what we need to live with for now
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Hello Ashley,
This is actually my first one but it has been more than a week and I can see I am receiving clicks although i can see the position.
I will have to wait and I have to find some sources as my knowledge about it is quite limited
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